Chapter 178 The Era of VR's Rapid Development (4000 words)



If it were him, he wouldn't be able to stand it either.

Cheng Gang realized he had underestimated Zheng Li. Although Zheng Li was young and devoted himself entirely to research, his control over the scientific and technological innovation was not affected at all.

Cheng Gang was unaware that magoin was just an excuse.

The distribution rights for magoin are in Zheng Li's hands.

Cheng Gang: "I will be handing over my work soon. Among the vice presidents, Miaomiao is more suitable, after all, she has been with the company since its inception."

You can rest assured that I will get things done.

Zheng Li nodded and said, "Okay, hand over your work to Miaomiao. You can still serve as the nominal general manager until you find a suitable excuse to resign."

"Let's part ways amicably."

Zheng Li believed he had done everything he could, and Cheng Gang couldn't cause any more trouble.

When a company is growing rapidly, the founder has the strongest control over it.

......

In the week following its official release, Futureverse sold over 1 million units worldwide, with approximately 300,000 units sold in the Chinese market.

Although DaMi is one of the shareholders of Kechuang Future, Kechuang Future has no intention of adopting DaMi's scarcity marketing strategy.

Futureverse is positioned as a high-end VR platform, targeting the mobile phone market as a competitor to Apple.

Brands that prioritize cost-effectiveness can be out of stock, while those positioned as high-end brands cannot be out of stock.

Even if there is a genuine shortage, the shortage situation should not make users feel that you are playing tricks on them.

Releasing 10,000 units to users every day for them to grab is fine once, but doing it year after year is just going against the users' wishes.

Despite the ample inventory of Kechuang Future, the weekly sales of one million units still shocked everyone in the industry.

Within the company, including Kechuang Future, their expectation is to sell one million units in one month.

"If we run out of goods, we need to pay the supply chain more money and give frontline employees extra overtime pay in order to maintain a sufficient supply."

"In addition, since Futureverse offers a 30-day no-reason return policy and a 180-day no-reason exchange policy, it is essential to control the supply chain costs in this regard."

"Maintain communication with Tencent, appropriately reduce advertising spending, and increase efforts to induce users to engage in viral marketing."

"The VR system development team needs to be on standby at all times, and needs to be able to fix problems as soon as possible, and avoid major problems through iterative versioning."

Players in the domestic VR field were even more shocked.

It's worth noting that pico previously held the top spot in the Chinese domestic market.

The ByteDance-owned pico is priced at around 3,000 yuan, and their target for 2023 is only 1.5 million units.

Futureverse was priced three times higher than his, yet it sold a third of his annual sales in just one week.

In other words, the sales of both companies have reached parity, with weekly sales equaling Pico's annual sales.

This is only the data from within Futureverse in China.

The Pico only sells well domestically; it's no match for the Quest overseas and can't sell many units.

The emergence of a blockbuster product in an industry will bring about the vigorous development of the entire industry; this is a very simple truth.

2016 has been called the year of VR, but a truly groundbreaking VR product has yet to appear.

Even games like Pico and Quest are only popular in specific areas. Their influence can't compare to game consoles like the PS5, Xbox, and Nintendo Switch.

Futureverse's sales figures have led the industry to unanimously agree that the era of booming VR development is about to arrive.

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