Before the brain-computer interface VR developed by Kechuang Biotechnology, the mainstream price of VR was between 200 and 300 euros.
Raising prices several times over all at once puts enormous pressure on us.
Moreover, Chinese companies, especially Chinese consumer electronics products, are known abroad for their cost-effectiveness.
Even though Kechuang Future had exclusive brain-computer interface technology, we were still under tremendous pressure at the time, holding meetings all night long to discuss various solutions.
In the end, everyone agreed that there was only one way: believe in the product, believe that we can win over consumers with the product.
The sales of 50 million units in the last two years also prove this point: our products have indeed impressed consumers worldwide.
However, one problem remains: our first-generation product was too successful, and we set our expectations too high.
How should we optimize and upgrade the product, and how should we iterate on it?
This is a pressing issue that science and technology innovation has been facing for the past year.
Moreover, while 50 million units may sound like a huge number, it is not enough for the future of science and technology innovation to build a complete ecosystem.
How can we develop a new generation of brain-computer interface VR products to win over more consumers?
This is a question we've been thinking about all year.
With this mindset, we focused our efforts on perfecting the product and refining the details.
Most importantly, it represents a breakthrough in next-generation brain-computer interface technology.
The new generation of brain-computer interface technology represents a leap forward compared to the previous generation.
First, please watch a short introductory video.
After showing a video introducing the next-generation brain-computer interface technology and demonstrating gameplay of related games, Song Zhiwen continued:
"Next, we will randomly select two users to come up on stage and experience our new generation of brain-computer interface devices."
The main purpose is to let players experience our battle feature; the winning player will receive a €500 discount voucher.
After that, the drawing of lots began on the big screen, and the selected audience members walked onto the stage with excited expressions.
No one thinks they will lose. The price of brain-computer interface VR is around 1,000 euros, and a 500 euro discount coupon is still a good deal.
Even if you don't buy it yourself, you can easily make 400 euros by selling it on the market.
"Okay, please introduce yourselves."
“My name is Jim, and I am a student at King’s College London.”
"My name is Lawrence, and I am a student at the University of Manchester. I came all the way from Manchester to London to attend the launch of the innovative biotechnology. I am a big fan of yours."
Lawrence was very excited; he was indeed a fan of innovative biotechnology.
Because he is very interested in magic, and the magic-themed RPG games in brain-computer interface VR give him a strong sense of realism.
In his view, compared with other VR products, brain-computer interface VR is closer to the form of virtual reality.
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