Apple, starting with the high-end market, will launch the SE series to enter the mid-range market, while Xiaomi, starting with the cost-effective approach, will launch the Mix series to enter the high-end market.
Differentiating products is a path that all companies in the consumer electronics industry will choose.
Mediocrity does not mean mistakes; for large companies, mediocrity is actually a good thing.
Because of their scale and inherent advantages, they do not need to resort to unconventional methods to win.
Kechuang Future spent two years building its high-end brand and established a foothold by relying on its monopolistic technology.
Launching mid-to-low-end products at this point would be a devastating blow.
Sales figures also fully demonstrate the high level of market acceptance.
Therefore, sales of 100 million units are a milestone for Kechuang Future and represent its next goal.
Talking about virtual reality is too far-fetched. Even with Zheng Li's exceptional talent, it would require at least a decade of continuous research and development investment.
Looking at the next five years, the goal of Kechuang Future is most likely to achieve sales of 100 million units per year, and then iterate two to three generations of products during these five years.
An annual sales volume of 100 million units is the entry ticket to mainstream mobile phone brands, and manufacturers such as Honor, OPPO, Vivo, and Xiaomi can all achieve this.
For the future of science and technology innovation, the most important thing is technological iteration.
Making users aware of the technological iterations in a product is a very difficult task.
However, they could also do what Apple does: use better chips and more memory every year and call it the next generation product.
That's also a way.
Given that technological breakthroughs are not so easy to achieve, upgrading and replacing chips to make users feel the difference is also a viable path.
Currently, the biggest concern is when Kechuang Future's self-developed VR chip will be available.
This is what I care about more than sales figures.
I estimate that once the self-developed chip is implemented, it will most likely be first used in mid-range brands, such as Picoverse.
If another low-end brand is launched, it will be very difficult to launch the high-end Future series later.
It makes perfect sense to put the first few generations on picoverse first, and then move to the high-end version once the technology matures.
After Huawei's Kirin chip resumed mass production through SMIC, the AI chip from Kechuang Future is the chip I'm most looking forward to.
As the private enterprise that invests the most in R&D in China, how well can it actually manufacture chips?
Hopefully, this isn't just hype over substance.
In my view, the achievements of Kechuang Future today can be simply attributed to favorable timing, geographical advantages, and harmonious human relations.
Having a monopoly on technology is a perfect advantage; with the support of brain-computer interface technology, competitors in the market are no match for them.
Having the Chinese market as a backing is a geographical advantage. With the Chinese market at its core, Kechuang Future can maximize the utilization of its supply chain.
The two partner manufacturers we found, Tencent and Dami, are Renhe, two of the best companies in China in the fields of supply chain management and product design.
Of course, the success of a company is not that simple; there are many factors behind it, which I cannot summarize in just a few words.
The future of science and technology innovation still has a long way to go, and the journey continues. How to realize virtual reality in the future remains the biggest challenge.
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