Among the management team of DaMi, there are those who have been with Lei Jun since the beginning of the company, those who were trained by DaMi after its establishment, and those who were recruited from outside.
The vast majority are elite talents in the industry.
However, they were still quite at a loss when faced with this situation.
Biocomputers have become very popular in recent years due to their bio-storage service servers.
Numerous research findings have emerged in both academia and industry.
Even so, these achievements are still far from true biological computers, let alone virtual reality devices based on carbon-based cells.
This was a situation that none of the attendees had ever considered before.
Most of them believed that Kechuang Bio had made a breakthrough in brain-computer interface technology, and that in addition to dizziness, Kechuang's next-generation brain-computer interface VR would be able to simulate new types of sensations.
Lei Jun's words made everyone realize that this was indeed an unprecedented challenge.
Whether it's a rice-themed mobile phone or a rice-themed car, they are all powerless in the face of true virtual reality.
It's like Usain Bolt coming to the school sports meet; the other athletes are just waiting to be crushed.
The automotive industry was already in a downward trend despite the rapid development of VR technology.
The most common use case for cars is urban commuting to and from get off work.
Brain-computer interface (BCI) VR has led many companies to promote working from home, resulting in a decrease in demand for cars among urban white-collar workers.
If it were virtual reality, then offline office work would be completely unnecessary.
Not only will offline office work be unnecessary, but short-distance urban tourism will also be eliminated.
Children's education has also been completely digitized.
If all the common scenarios for cars are no longer available, where can DaMi Auto break through?
The same concept applies to rice phones.
When you spend your daytime work hours, afternoons, and even evenings in the virtual world, others can easily contact you through the virtual world.
The necessity of mobile phones is also greatly reduced.
For most people, a mobile phone only needs to be able to make calls, access payment codes, and browse information.
The primary demand for mobile phone chip performance is gaming; with the advent of virtual reality, mobile games will no longer have a market.
Therefore, there is no point in pursuing high-performance mobile phones.
At the beginning, no one thought of these things.
As the discussion deepened, these key points gradually came to mind.
Only then did everyone begin to feel afraid.
People realized that this was a restructuring of all business logic, and what they originally thought was no longer so certain.
In this environment, previous work experience may be worthless, so keeping your current job is crucial.
Employees who are destined for management positions tend to cherish their job opportunities more than ordinary employees.
"I believe that the ecosystem remains important even in the virtual reality world."
Brands remain important.
If what Lei Jun said is true, the virtual world is not much different from the real world.
Therefore, the virtual world is merely a reflection of the real world.
The virtual world is superior to the real world in some aspects, but inferior to the real world in others.
For example, in the virtual world, we can do many things that we can't do in the real world.
However, this is only a minority.
People will still need to work, socialize, and be entertained in the virtual world.
And these are our opportunities.
While mobile phones will gradually become obsolete in the real world, they will still be needed in the virtual world, along with computers.
Previous VR systems also had embedded Windows systems.
In the virtual world, when doing daily office work, we try to simulate the form of the real world as much as possible.
At this time, branding becomes especially important.
Under these circumstances, we are not selling phones, but rather a brand and services.
Because in the virtual world, whether it's a mobile phone or a computer, they are all programs simulated in a virtual environment by virtual reality devices.
Unlike real-world mobile phones, it doesn't have chips, screens, batteries, etc.
It only has one shape and one feel, if you can feel it.
So why would users buy a rice phone in the virtual world? We need to give them a reason.
Brand perception and awareness become crucial, making the MIUI user experience in the virtual world extremely important.
The same applies to rice cars; driving a car is also just a string of code in a virtual world.
Mercedes-Benz, BMW, and Audi—they don't become faster than us in the virtual world just because they've existed for longer.
Because in the virtual world, these restrictions are imposed or even directly designated by scientifically created beings.
What we need to pursue is also the building of user experience and brand awareness.
Maintaining competitiveness in these two product categories in the virtual world is crucial for the survival of rice.
This was the thought of a young manager, and after he finished speaking, a round of applause broke out from the audience.
Lei Jun also felt that he had grasped the crux of the problem, but it wasn't enough.
Because selling virtual products like rice phones and rice cars is not enough to support a giant enterprise with 50,000 employees.
However, Lei Jun felt that this answer had already given him some inspiration: "Well said, but it still needs to be improved after the meeting."
I'll give you another week to think it over carefully, and then submit a complete report.
After the first viewpoint was agreed upon by Lei Jun, various valuable viewpoints began to emerge.
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