With the combination of virtual and real-world gameplay, traditional chain restaurant groups failed very quickly, and the difference was even greater than that between Shein and Zara.
No, it should be the gap between traditional handicraft workshops and modern assembly line operations.
Back then, Kechuang Bio granted these internet giants access to data collection and related equipment. Over the past decade, these companies have used this access to transform many real-world business models into new value through the virtual world, completely bridging the gap between reality and the virtual world.
This permission was hailed as a license for the virtual world, and economists later called it a franchise for the virtual age.
Two years ago, when an internet company that obtained the license went bankrupt and was liquidated, the license was auctioned off for a sky-high price of nearly 50 billion US dollars.
Some people even think that Goldman Sachs made a huge profit by acquiring this license.
The catering industry is just one of the industries most severely affected.
Licensed internet companies are providing substantial support to chain restaurant companies that use the virtual world to specifically optimize flavors, either through equity participation or investment.
When traditional restaurants develop new dishes, the research and development team and a small number of customers can only test them. Ultimately, the dishes need to be launched to the market, and market feedback is needed to determine whether the new dishes have the potential for large-scale promotion.
Even global restaurant giants like KFC or McDonald's only have fewer than three-digit numbers of taste testers assigned to a specific dish.
By utilizing the virtual world, these new types of catering establishments are able to solicit opinions from millions or even tens of millions of users.
This is also a marketing campaign for their new product.
By combining artificial intelligence technology, it is possible to make the flavors different in each region.
New-style catering groups are booming. Even though they have central kitchens and strict hygiene standards, all additives will never exceed the requirements of national standards. When you taste the food in the restaurant or when you pick it up for takeout at home, you will rave about the taste.
But subconsciously, I felt that this feeling of having my sense of taste controlled was unreasonable.
But the real world tells me that everyone welcomes this model and believes it is the direction of the future.
Even now, with the latest iterations of new-style restaurant groups, they can give you the illusion that they are serving only you.
First, in Blue Star II, you can taste all the samples provided by the group today, without even actually eating the food in the virtual world.
If you smell a dozen or so small bottles, the corresponding taste and smell sensations will resonate in your brain, and then you can choose your favorite scents.
Then you decide for yourself what you want to eat for breakfast, lunch, and dinner, and they will deliver the food to your doorstep.
The Wall Street Journal, in its column, called it a great model, arguing that everyone would no longer have to worry about food, as restaurant groups would offer countless choices, and you would simply have to try them out to taste your favorite flavors of the day in the real world.
Even though plant-based meat is becoming more and more common in hamburgers, and people seem to have taken it for granted, eating real meat has become something that environmentalists look down on.
We are already in the 1930s, how can we retain the bad habits of the 1920s?
For a moment, I didn't know if I was crazy, or if they were.
New-style catering groups can provide customized services according to your needs. For example, if you want to eat healthier, they will provide you with flavors made with fewer additives.
With hundreds of flavors available, you can always find the perfect one, even if it doesn't have an industrial taste.
After hearing all of the above, I felt that this was truly a genius model that solved one of the biggest daily problems for everyone: what to eat today.
But I don't like the feeling of having my sense of taste hijacked; I don't like a life where there are never any mistakes or surprises.
Regardless of how crazy the cyberpunk world is depicted in movies and TV shows, I've always seen that people's diets are within the normal range.
The poor eat substandard nutritional supplements, while the rich eat all kinds of specially grown, pollution-free crops and specially raised, all-natural meats.
I never imagined that the virtual world, combined with central kitchens and artificial intelligence, could unleash such power.
Whether you are rich or poor, if you are poor, eat more additives and artificial meat; if you are rich, eat less additives and more high-quality ingredients.
But essentially they're all the same; your tastes have been completely hijacked by new-style catering groups.
Sometimes on weekends I go to Broadway, which is not as bustling as it used to be, and pass by empty restaurants on the street. Only the posters hanging on the walls, their colors blurred by dust, tell of their former glory.
Honestly, I've been using Yeguo Reading to read and follow my favorite books lately. It has easy source switching, multiple reading voice options, and is compatible with both Android and Apple devices. (yeguoyuedu)
Countless distinctive restaurants are no match for the new-style catering groups.
Chapter 5 Blue Star II
Blue Star 2 is the greatest invention of the 21st century.
Previously, whether it was Tencent's Cyber Pengcheng, Microsoft's My VR World, or Meta's VR New York, these were all just projections of parts of the real world into the virtual world.
Even though my VR world is ambitious, aiming to build cities one by one and ultimately replicate all the cities in the real world in VR.
However, due to limitations in the computing power of silicon-based chips and the need to strike a balance between cost and revenue, Microsoft had to abandon this idea.
Choose to build a megacity, and then let people build their own castles, with a paid internet connection model.
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