Chapter 47 Apple's Traditional Pie-in-the-Sky



"Mr. Cook, I'd like to ask if Apple's new products to be released this fall will really include brain-computer interface models, as advertised?" The CNN reporter got straight to the point after a brief exchange of pleasantries.

Cook: "Yes, brain-computer interfaces are an incredible technology. They used to seem so far away, but now they're really here."

“Some models in the iPhone 13 series will feature brain-computer interface technology. We have designed many incredible features for it, and I believe it will be a groundbreaking product.”

Every mobile phone manufacturer has the same patent licenses and technologies, but different manufacturers have different aesthetics and technological reserves, so the functions they design for brain-computer interfaces will also differ.

Without a doubt, among all mobile phone manufacturers, Apple has the deepest technological reserves and the best aesthetics.

Therefore, Apple's fall launch event is the most watched event in the tech world every year. Before Huawei was banned, the attention given to Huawei's spring and fall launch events was once close to that of Apple's launch events.

The CNN reporter continued, "Is it true that brain-computer interface phones will only be sold in Greater China, as rumored? And what are the reasons for this?"

Cook: "That's true, because the brain-computer interface technology was developed by a Chinese company, and their technology is currently only capable of achieving a 99% recognition rate among people with Chinese language backgrounds."

"If you don't understand Chinese, the recognition rate is only about 70%. In addition, we found that if you were born in America, even if you learned Chinese, the brain-computer interface recognition rate would not reach 99%."

"We haven't even figured out one percent of the mysteries of the human brain yet. We have no way of knowing what kind of influence the language environment in which a person grows up will have on the formation of a person's thinking and cognitive systems."

"However, from the perspective of brain-computer interface technology, the upbringing of people from different language families can have a great impact on people, to the point that the same meaning can be expressed by different neural signals."

"In addition, our new iPhone with brain-computer interface will also be sold in limited quantities in other parts of the world, but the recognition rate will not meet everyone's expectations."

Cook is very candid. As the CEO of a multinational giant like Apple, he cannot afford to say the wrong thing, and honesty is the best approach.

He might say that the technology is not mature and that he is using China as a testing ground, and that he will release it in Europe and America after the technology matures. This might please American users, but he cannot and will not do so.

An interview with Cook must be thoroughly reviewed beforehand; every piece of content from his interviews is subject to review.

A CNN reporter asked, "Is this Chinese technology?"

Cook: "Yes, this technology comes from a Chinese company called Kechuang Biotechnology. The endorphins that are now popular on our market are produced by this company."

After the effects of endorphins in reducing addiction were proven, Canada took the lead in announcing that it would provide free medical services and medicines to addicts to reduce their addiction to morphine-like drugs.

The side effects of endorphins have led to an increasing trend of drug use among young people in Canada and America. Since it's curable, they figure they might as well enjoy it while they're young.

Democratic lawmakers in America have suggested that the US should learn from Canada and provide free endorphin treatment for drug addicts.

Cook continued, "The founder of Sci-Tech Biotech is a young man who published in Nature at the age of 18. I have talked to him many times, and he is a young man with very strong ideas."

Cook is talking nonsense. He only had one remote video chat with Zheng Li, not as many times as he claimed.

The CNN reporter was clearly not interested in Zheng Li, or rather, he was supposed to continue asking questions related to Apple phones as part of the pre-arranged conversation.

"Mr. Cook, I would like to ask when English-speaking users will be able to use brain-computer interface phones with a recognition rate of up to 99%?"

Cook replied, "We will be working closely with Sci-Tech Biotech, and I believe that will happen very soon, but I cannot give you a specific and accurate timeframe."

"Maybe next year, maybe the year after."

The following sentence is purely misleading to fans, making them think it will happen next year, and then occasionally releasing some news through digital self-media, just like the iPhone SE2 and the new iPad mini.

A CNN reporter asked, "I'd also like to know Apple's understanding of the applications of brain-computer interfaces? Brain-computer interface technology shouldn't be limited to operating mobile phones, right?"

Cook raised his hands, mimicking Jobs' classic gesture:

"Of course not. Brain-computer interface is one of the greatest technologies of the 21st century, and its applications far exceed people's imagination. Brain-computer interface with mobile phones is just a small aspect of its application."

"We will deeply integrate brain-computer interface technology with AirPods, allowing it to be integrated into Apple's entire product line, including iPads and iMacs."

"People only need a brain-computer interface device to use all Apple products smoothly."

"More importantly, Apple will integrate brain-computer interface technology with the iWatch, and the iPhone will achieve new health monitoring and tracking functions from more dimensions."

"And to provide users with auxiliary medical functions."

......

Despite widespread media coverage, Cook's interview didn't spark much discussion in America; it only drew some criticism from Apple fans.

"Cook is just making empty promises again."

"The classic will be released next year."

"Cook is far too mediocre compared to Jobs."

Instead, it sparked widespread discussion in China. After Apple and Kechuang Bio signed an agreement, Kechuang Bio's brain-computer interface technology will be implemented in all current top-tier mobile phone brands.

More importantly, this is a technology monopolized by Chinese companies.

In addition, during the recent pre-IPO phase of Kechuang Bio, Cheng Gang joked with the heads of CICC, CITIC Securities, and CITIC Securities that...

"President Cheng, we need to help Kechuang Bio go public as soon as possible. The leaders of the China Securities Regulatory Commission were asking our senior leaders just a few days ago, 'What's wrong with CICC? The listing process is going so slowly.'"

"Yes, everyone sees Kechuang Bio as the biggest unicorn company to be listed on the Science and Technology Innovation Board and even the Shanghai and Shenzhen stock exchanges this year. Everyone is eager to see it."

Cheng Gang said helplessly, "Recently, we've been getting inquiries from securities firms every day. Basically, every securities firm in the country has contacted us, asking when our pre-IPO roadshow will be and whether Chairman Zheng will participate."

"And make sure to give them a ticket when the time comes."

At the meeting, representatives from securities firms said one after another:

"It's not just securities firms; people from fund companies are asking us for information on Kechuang Bio every day because they want to write research reports."

"Yes, our fund department is also producing research reports."

"Once Kechuang Bio goes public, its significance to the Science and Technology Innovation Board is like that of CATL to the ChiNext Board or Kweichow Moutai to the main board. It is destined to become a leader as soon as it goes public."

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