At the beginning of this year, Roblox's CEO took the lead in promoting the metaverse: the metaverse is an online space where we can work, play, and have fun.
Facebook founder Mark Zuckerberg quickly followed up, stating:
Immersive virtual social environments are an important part of the metaverse, and Facebook will develop VR before AR.
VR has been promoted by the industry for a long time, and there have been products being produced, including VR games and VR movies.
Japan has produced quite a few movies using VR as a gimmick in recent years.
AR, or Augmented Reality, can be understood as a more advanced and realistic projection. The virtual world and the real world interact through 3D projection, breaking down the boundaries between the virtual and the real world.
The dragon at the S7 League of Legends World Championship was an example of AR technology being implemented.
However, compared to VR, AR mostly appears in large-scale commercial events, with very few personal applications.
To some extent, the real-world talismans in Onmyoji from NetEase can also be considered AR (Augmented Reality).
Currently, AR seems to be further away from us than VR.
In May, Take-Two, the parent company behind GTA developer Rockstar Games, announced that:
GTAonline has been working on the metaverse for a while now, and they can't stand the fact that the industry is discussing metaverse, AR, and VR all the time.
In July, Zuckerberg came out again and said: The goal of the metaverse is to build a minimalist, interconnected world, and social interaction in virtual space is an important infrastructure of the metaverse.
What does this mean? Facebook is making a major push into the metaverse, where we will build the fundamental element of social interaction for everyone.
As for minimalism, I guess Xiaozha is trying to learn from Tencent's approach. If you don't have money, your initial character will only wear underwear, which is minimalist enough, right? Your virtual space will have nothing at all.
It's euphemistically called minimalism.
If you are rich, you will also wear designer brands and live in a mansion in the metaverse. The gap between the rich and the poor will be more vividly reflected in the metaverse.
By September, Apple and Tencent couldn't resist joining in. Cook said: "It feels like Metaverse is just another name for AR."
Xiao Ma claims that the metaverse makes the virtual world more real and the real world more virtual, which is a direction of integration.
Many people say that 2021 is the first year of the metaverse. This wave of enthusiasm started in March and continued to spread to the A-shares market in September. Zhongqingbao, as the leader of the first wave of metaverse concept, saw its stock price surge by more than 100% in one month.
The metaverse has long been considered a scam by some, or even most, people in China, with its hype far outweighing its actual significance.
They believe it's nothing more than repackaging outdated technologies like VR and AR with new names and launching them back into the market.
This is similar to the view in 2008 that the iPhone was simply a combination of MP4 and mobile phone. Smartphones are just an integration of mature technologies, but they have created the booming development of the mobile phone industry for more than a decade.
Giants emerged one after another thanks to the smartphone boom, while established mobile phone manufacturers such as Nokia were acquired and their brands almost disappeared from the Chinese market.
The same principle applies to the metaverse. Its biggest selling point is that it breaks down the boundaries between the virtual and the real, giving the real world a broader scope.
While it cannot be denied that this is also an integration of existing technologies, it will effectively promote industrial development and technological progress.
2021 is more accurately described as the first year of the metaverse than the first year of the metaverse concept. The true first year of the metaverse will come when a comprehensive metaverse device, similar to the first iPhone, is released.
Based on the current development of the industry, it is estimated that it will be 2025. These companies are now taking the lead and trying to gain an advantage in the third wave of the Internet.
The first wave of the internet was the widespread adoption of PCs, the second wave was the rapid advancement of smartphones, and the metaverse will be the third wave of the internet.
The end of this wave of the internet revolution marks the beginning of the maturity of virtual reality.
Kechuang Bio is preparing for its IPO in this frenzied environment. As a monopolistic enterprise in brain-computer interfaces, Kechuang Bio has also been labeled as a metaverse company.
Everyone knows that brain-computer interaction is indispensable to truly realizing the metaverse.
Even augmented reality, when combined with brain-computer interfaces, can create a wider range of gameplay possibilities.
The brain-computer interface technology authorized by Kechuang Bio is only a very basic brain-computer interface. It can only combine the front-facing camera to capture your optic nerve signals to determine the location you want to click.
It can't do those things. If you want to control the phone volume or control the phone to turn on and off and restart, it can't do those things.
Even so, game developers have come up with many ways to play games by leveraging brain-computer interfaces.
The hottest mini-game recently is called Summon Dragon, which is a mini-game where you control a tadpole and slowly devour and evolve it.
It's still a single-player game, where you evolve from a tadpole to a frog to a turtle to a goldfish, all the way to becoming a dragon.
This is the kind of game that its developers claimed was a perfect fusion of gaming and brain-computer interfaces, and many people became addicted to it after just one play.
"I turned playing Summon Dragon in the middle of the night into a survival game."
"It's fair to say that playing games with a brain-computer interface on a phone is a completely different experience from playing with your hands."
"Finally, it's been summoned!"
After its release, the game topped the Weibo hot search list, and related hashtags quickly surpassed 100 million views. The Baidu search index also rose rapidly.
The developers of this game claim that daily active users have exceeded 2 million.
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