A heated debate erupted within Apple over whether to accept the conditions proposed by TechFuture.
Because everyone knows that the combination of brain-computer interface technology and VR is the best combination, and VR equipped with brain-computer interface can defeat other VR.
Even with Apple's strong brand power, it cannot offset the impact of technological gaps.
"I think the conditions proposed by the Science and Technology Innovation Future are acceptable."
We can use the innovative future system to reflect Apple's characteristics in theme design and application.
Just like all other mobile phone manufacturers except Apple use the Android system, but even though they are all Android systems, they are all different.
We can take the same approach.
"This goes against Apple's tradition. Apple's systems are all designed based on OS, and VR is no exception."
"Apple's tradition has long been broken. We allowed Windows to run on Macs in the early 20th century."
"That's a concept similar to a virtual machine, not a pre-loaded Windows system."
The requirement put forward by Kechuang Future is that Apple's VR devices equipped with brain-computer interface technology can only be used on their system.
This is unprecedented in Apple's history.
"We need to change, don't we? With the support of brain-computer interface technology, I am confident that I can surpass Kechuang Future in VR sales."
The only thing that could entice Apple is that brain-computer interface VR has already proven its market potential.
With Apple's involvement, this product line could easily become a revenue stream comparable to the iPad.
"Another crucial issue is that we cannot charge system usage fees when using the Kechuang Future system."
This fee was collected by Kechuang Future.
The Apple tax is both important and crucial for Apple, generating approximately tens of billions of US dollars in revenue annually, which is pure profit.
In 2021, Apple reduced the Apple tax for small and medium-sized developers from 30% to 15%.
Back then, Tencent and WeChat were locked in a stalemate over the issue of Apple's tax, particularly regarding whether WeChat had the right to charge an Apple tax on paid content.
In the end, WeChat compromised, and Tencent passed on these costs to consumers.
For example, content that consumers could previously buy for 10 yuan on WeChat on Android would cost more than 13 yuan on iOS.
But if it's just Apple's tax on VR devices, it's not that important.
After all, this is income that hasn't been collected yet.
"What we need is a strategic vision, not just short-term gains."
Our VR products are still based on the second-generation VR from three years ago. After Kechuang Future launched its own VR products, we completely discontinued this product line.
The revenue from the VR App Store service is less than 1 billion RMB, a figure that is negligible.
What we need to do is launch VR products as soon as possible. We need products to maintain a relative level in terms of both the product's influence on consumers and the VR team's performance.
We've been supporting a VR team, but they've only been responsible for updating the pathetic ROS system for over three years.
ROS is a VR operating system developed by Apple.
“I agree with Joswiak’s opinion. We cannot watch our competitors continue to take away our share in the VR field.”
We can use the future system first, and then switch to Neuralink's brain-computer interface technology once it matures, and then use ROS at that time.
Using FutureOS, a technology innovation platform, is only a temporary solution.
"Traditions are meant to be broken; when faced with technological gaps, we need to make appropriate compromises."
For Apple executives, they don't care about Apple's traditions; not everyone is Steve Jobs.
Apple, a company with a 50-year history, will celebrate its 50th anniversary in 2026.
Their senior executives are all professional management teams. For professional management teams, the most important thing is to complete the incentive plan and receive equity incentives.
Taking Cook's 2021 compensation structure as an example, his base salary was 3 million US dollars. The value of his performance-based stock awards was 44.85 million US dollars. In addition, there were 12 million US dollars in non-equity incentives.
Cook is like this, and so are other executives; the bulk of their compensation comes from performance bonuses rather than base salaries.
Performance bonuses are derived from revenue growth and profit growth.
The executives are all shrewd people; they all know that as long as they accept the conditions offered by Sci-Tech Future and enter the VR field, Apple's revenue and profits will see a significant increase.
Not only can they achieve performance incentives, but they can even receive extra rewards.
Li Miaomiao originally thought that Apple would not agree. From her communication with Apple executives, it was clear that the other party had not budged on the cooperation proposal they put forward.
Apple executives insist: We absolutely cannot accept using other companies' operating systems.
This gives Li Miaomiao the illusion that Apple will stick to its traditions.
In the end, Apple agreed to the demands made by TechFuture.
At this point, all major manufacturers agreed to use the FutureOSVR operating system developed by Kechuang Future.
At the same time, due to the pioneering nature of science and technology innovation, the VR market will also see a fierce competition among many players.
"I'm quite curious, why not invest in Cheng Gang's Tianpu Education?"
I've always felt that companies focused on science and technology innovation are not very enthusiastic about overseas investment.
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