Chapter 246 The Vibrant Lifeline Brought by VR



Domestic and international mobile phone manufacturers, even Apple, need different products to cater to users with different spending power.

However, even Apple's minimum requirements are not low.

Not to mention other mobile phone manufacturers, who have driven down the price from the 1000 level.

This refers to the collaboration between Huawei and Porsche, ranging from a low-end product costing a little over a thousand yuan to a high-end product costing over ten thousand yuan.

Li Miaomiao continued, "In my opinion, ByteDance wanted to sell Pico, but after they sold Pico, they didn't have much of a presence in the VR field."

Therefore, they want to take this opportunity to acquire a stake in Kechuang Future.

"As for Ali, Ali wanted to cooperate with us a long time ago. The reason they brought it up again this time is because VR shopping is becoming increasingly popular, and they are facing a very awkward situation in the VR shopping field."

"In the VR shopping field, JD.com is almost completely dominating Ali.

JD.com began its foray into the VR shopping field a long time ago. Back in 2019, JD.com joined forces with more than 30 upstream and downstream companies, including Intel, HTC, NVIDIA, and Baofeng Mojing, to establish the first VR/AR industry alliance in the e-commerce sector.

Of course, Ahri acted faster; Ahri's buy+ plan in the VR field came earlier.

When Kechuang Bio announced its entry into the VR field, JD.com almost simultaneously began developing a VR home decoration app.

It's worth noting that both JD.com and Ali.com have previously relied on AR technology for home improvement shopping.

When JD.com executives learned that Kechuang Bio was going to develop VR, their first reaction was that it was about applying brain-computer interface technology to the VR platform.

They realized this was a once-in-a-lifetime opportunity, so they were willing to abandon the technological path they had been developing for many years.

JD.com launched its JD VR Home Improvement app earlier this year, which is available in both VR and mobile versions.

Upload basic data and enter residential images according to the app's requirements using the mobile app.

Then a 3D image of the user's home will be generated on the VR device, and the user can freely create their own interpretations.

JD.com has also signed contracts with more than 3,000 online VR interior designers to provide users with paid home decoration services.

It's like users can freely add furniture and decorations to their VR home, and place an order in real time if they're satisfied.

Additionally, if it's a bare-bones apartment or you're looking to renovate, you can hire an interior designer for a fee and have the space transformed with a single click.

After the renovation, everything can be purchased directly on JD.com with one click, including the cost of the renovation team.

JD.com has essentially integrated home furnishings, renovations, and appliances into its home improvement app.

With this product, JD.com has completely outmaneuvered Alibaba's VR shopping ecosystem.

While Ali is still in the 3D modeling stage, JD.com has already created an integrated home decoration shopping platform.

JD.com has captured 20% of the market share in related fields.

The problem is that if Ali wants to develop such an app, it will take at least six months.

It also involves signing an interior designer and contacting a renovation team, which takes time.

Unlike JD.com, which has always operated its own logistics and has extensive offline operational experience, Ali has always been very resistant to heavy assets.

The relationship between Hema and Taobao is generally neutral.

Although JD.com has also graduated, JD.com is still more ethical than Alipay.

JD.com's delivery drivers all sign contracts directly with JD.com, while Hema's frontline employees, except for management, sign labor dispatch contracts with outsourcing companies.

Getting back to the main point, Ali has been badly beaten in the VR shopping field.

Ali is already mobilizing resources to develop software similar to JD.com's VR home decoration app, but it will take time.

They fear that even if they develop it, they still won't be able to beat JD.com, which has a nearly one-year first-mover advantage.

For Ali, it's not just JD.com; ByteDance and Pinduoduo are also developing similar apps.

Faced with fierce competition from both sides, they pinned their hopes on investing in Kechuang Future.

Ahri has had a very difficult time these past few years.

The sudden rise of TikTok shopping has put a lot of pressure on them.

The competitive pressure from Pinduoduo, JD.com, and Douyin Shopping has kept Ali busy.

For products in certain sectors, VR shopping is a more intuitive and effective way to promote products than short video shopping.

JD.com relies on its home furnishing app, while Douyin relies on VR live streaming for sales.

For the first time, Douyin's market share in the apparel sub-segment has surpassed that of JD.com, but JD.com's market share in this segment has not decreased significantly.

Because Douyin is taking market share from Ali and Pinduoduo.

"However, Ali and ByteDance know that we hold 50% of the shares, so they definitely won't make a move."

So they went to two other companies.

In contrast, Tencent has plenty of money and probably won't agree.

It's harder to say about rice; they might sell some shares to alleviate cash flow pressure.

Rice's assets are too heavy. Whether it's the mobile phone business or the automobile business, the investment is large, the turnover is slow, and the financial pressure is great.

Especially in recent years, with the economic downturn and stagnation, the mobile phone market has not only been unable to maintain its previous high growth rate, but has even faced the embarrassing situation of shrinkage.

As for Dami Auto, as a new entrant, it will try to gain market share even if it means losing money.

Although DaMi Cars are selling very well, they have not yet turned a profit.

Therefore, Li Miaomiao judged that, faced with cash flow pressure, DaMi might sell some of its shares in Kechuang Future.

Zheng Li countered, "This time, we acquired 5% of the shares from Da Mi. Based on a valuation of trillions, isn't that enough even after giving them cash?"

Zheng thought back to when Lei Jun used Vancl as an example, telling him not to do too many other businesses and to focus on doing his main business well first.

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