The best option at present is to find some small companies through intermediary service providers, divest some core businesses and integrate and reorganize them.
Han Chudong likes to be thrifty.
After giving it some serious thought some time ago, he decided that what he lacked most were sales teams and R&D departments.
If we can solve these two problems, as long as the advertising and promotion process can keep up, we won’t be afraid of losing too badly.
Let’s not talk about how much money can be made for now. It is almost impossible to make a loss anyway. After all, a facial mask patent that is common in later generations can earn back the cost through patent licensing alone.
Thanks to the mandatory advertisements in various videos and also to all the ex-girlfriends, Han Chudong knew about silk masks, seaweed masks, etc. However, due to the lack of a research and development team to assist, these products are still only in his mind and he has not applied for a patent.
The hard mask currently on the market uses medical gypsum as the main matrix material. The cold film below penetrates the skin with cold. It is added with borneol, mint and other drugs with astringent, anti-inflammatory and bactericidal effects to calm the subcutaneous nerves and inhibit the secretion of sebum.
Because it is too complicated to use, many women have no habit of applying facial masks.
His mother had never used it, and neither had Kiko Mochizuki, which meant that effort needed to be spent on cultivating the market, but the most urgent task was to start research and development and production as soon as possible.
The scale of the Rainbow Mask Company was far from what Han Chudong had expected. If he hadn't been attracted by the company's name, he might have given up on the spot.
I had a brief chat with Ms. Shope and learned about some sales methods in the beauty market. I also asked about the original sales of the Rainbow Mask.
He then left Accountant Wang and a lawyer to discuss the transfer details with the other party, while he drove north along the coastal highway to inspect another company called "Ms. Lisa".
This skin care brand was created more than ten years ago. Its founder is called Lisa. Its sales areas are mainly concentrated in California. Its products include toner, face cream and hand cream. Its main products are skin care products using plant aloe vera as raw material. Its market share is very average.
According to Mr. Clifton Nett, the company's turnover so far this year is only over 300,000 US dollars, but his wife likes the company's products very much.
The company is located in Anaheim, Orange County, not far from Los Angeles.
Compared with the Rainbow Mask, this company seems much more formal. It has a factory, a complete production team and equipment. It cannot be compared with the production factories of those large companies, but at least it will not be as bad as the simple factory full of debris that made Han Chudong feel upset.
Think about it from another angle. The price difference is there. The founder of Miss Lisa's brand talked to Mr. Nate and offered $400,000 to transfer the brand, equipment, and product patents.
For a small company with an annual net profit of only 20,000 to 30,000 US dollars, asking for 400,000 US dollars seemed a bit too much. Han Chudong wanted to take a look first. Having seen aloe vera masks, he thought that the company's technology might be useful.
…
Be fooled by the name.
The founder, "Miss Lisa", is a white lady who is not tall, has a thick waist and a big face. She is a very talkative person and praises her company in many ways.
This company is not large, with only twenty-three people including employees.
Unlike the Rainbow Mask Company, which needs to sell its products everywhere by itself, it has ready-made sales agents. Others buy products from this company and then wholesale them to beauty and skin care product retailers. The raw material aloe vera comes from the West Indies and becomes skin care products after simple processing.
I tried their main product, aloe vera gel, on the spot and it felt pretty good. The smell was also pleasant and it made my face feel moisturized when I applied it.
As for the toner, it's a bit tempting, it smells like medicine. The hand cream and face cream both contain more than 80% natural aloe vera, with almost no difference.
Although Han Chudong was interested in this company, he would never spend $400,000 to buy it. Finally, he had a serious talk with the boss and got the production agency rights of aloe vera gel for $9,000 a year, and bought the machines with his own money.
Compared with these companies, he valued the beauty and skin care product R&D laboratory in San Francisco more. Unfortunately, Mr. Clifton Nett had other things to do this afternoon.
I can only make an appointment to go to San Francisco the day after tomorrow morning to personally visit the beauty laboratory that has six years of experience in cosmetics research and development, a total of more than ten researchers, and more than forty patents.
…
I left home early in the morning and rushed back to Los Angeles around noon.
Han Chudong was hungry, so he took Mochizuki Kyoko, who had been running around with him, to a fast food restaurant to eat hamburgers and French fries for lunch.
He asked, "What do you think of my decision? If I buy the products from Ms. Lisa's company, I mean the toner and hand cream, can I make money?"
There is no wrong version in the 1619 book forum!
Mochizuki Kiko looked at her boss, hesitant to speak, and said stiffly: "Among the products of that company, I only like aloe vera gel. I usually buy Estee Lauder's skin care products."
"It shows that my vision is correct. If I had money, I would really like to buy Estee Lauder and accumulate it slowly." Han Chudong nodded and put a French fry with ketchup into his mouth, and continued to ask: "What about the perfume on you? Is it also a product launched by Estee Lauder?"
"Well, it's been around for a long time, the Youth-Dew series. Audrey Hepburn prefers Givenchy perfumes. The perfume brand created by Ms. Coco Chanel is also great, but it's more expensive."
These women are still alive, and news about them appears in the newspapers from time to time.
The market for beauty and skincare products is huge, and the market for women's luxury goods is also quite large. Han Chudong said with a hint of envy: "If you like it, buy it. You earn your own money anyway. When my company develops, I hope people will also say that Rainbow's products are excellent. Then I can sell them at a high price and make a lot of money from you women."
He ate and looked around, staring at Kiko Mochizuki's face.
She thought there was something on her face, so she quickly wiped it with a tissue, and asked with a questioning look in her eyes, "And ketchup?"
"No, I was thinking that after the product is launched, I should hire you as a model to promote the product. You have good skin, are beautiful, and most importantly, are cheap. I can't afford to hire a female star, and I don't have the ability to learn from Mr. Givenchy and have a scandal with Audrey Hepburn to hype his own brand.
"...Thanks for the compliment. It's indeed cheap, but I probably can't afford it."
Han Chudong knew her personality. She had no temper and no opinion. She continued to talk:
"I'm the boss. If I say you can do it, then you can do it. I'll pay you for your portrait and ask you to take some photos for me as promotional posters. I'll feel bad if I give the money to female stars. It's just a photo shoot. It's too expensive. Besides, the female stars these days are really not good. The limelight is still on Audrey Hepburn and others..."