This thing cost him several thousand dollars, and he thought it should be useful.
This time I came to San Francisco, I brought the production formula with me. The main ingredient is natural aloe vera juice, and some other things are also added to prevent it from spoiling.
Han Chudong has applied for patents for facial masks made of pure cotton and plant fiber materials, as well as appearance patents, and even various colors have been registered in advance.
In the future, unless they produce some unique masks, such as a whole piece that customers can trim themselves, other manufacturers who want to produce similar masks in the next ten years will have to rely on Han Chudong's patent.
This is the advantage of Rainbow Beauty Company in expanding the market. It may sell finished facial mask papers to the outside world in the future, but certainly not in the initial stage.
If done well, the profit prospects can be quite considerable.
If he hadn't seen the potential scale of the profits, he would never have been willing to pay more than one million US dollars just to find some more experienced developers to help.
Continuing to use those patents can also bring some profits, but a team itself is not worth more than one million US dollars.
The next morning.
The laboratory researchers who signed new contracts yesterday and received a slight increase in salary and benefits came to clock in for work as usual.
I used to have good treatment and could drink free coffee in the company, and occasionally get fruits and snacks.
A fat white man wearing glasses was holding a coffee pot and pouring freshly brewed black coffee to his colleagues while asking, "What do you think of the new boss? He seems to be very young, almost the same age as my 17-year-old brother, but he can actually take out more than one million US dollars. The world has gone crazy."
"When I went out yesterday, I saw an Asian boss driving a black Rolls-Royce Silver Shadow, the same car that the British royal family uses. Maybe the elders in his family are as rich as An Wang." A young woman with braids next to her said that a car is equal to their income for several years without eating or drinking, so it is normal to be envious.
"As long as you pay him on time and don't forget to pay for medical insurance, anything that happens to him has nothing to do with me."
"Hey, David, aren't you curious at all? We know nothing about the new boss except that he is rich."
…
No so-called R&D tasks were announced.
After working hours, these people still had nothing to do, so they gathered together to chat and rest, and the topic mainly focused on Han Chudong.
They began to worry that the good days were coming to an end and that they would be very busy in the future. They were also worried that they would be suddenly fired one day. For their niche jobs, it is not easy to find a new position with suitable location and salary.
Ron, the founder of the laboratory, appeared in front of them with a backpack on his back and a helmet on his head. He owns a Harley motorcycle and usually rides it to and from get off work.
The woman with braided hair, named Grace, asked him loudly, "Ron, what do you know about our new boss? Is his family rich?"
Ron smiled and replied, "Why, you want to hook up with him? He should be very rich, selling electrical appliances in Los Angeles, and he also has a toy company. Didn't he say yesterday that he has a battery laboratory? I only know that he made so much money on his own, he seems very impressive, more impressive than me."
"I want to hook up with him, but he definitely doesn't like me. The Asian woman standing next to him yesterday was very beautiful. Her skin was so good that it made me drool." Grace shook her head and said, "Earn your own money? How old is the new boss?"
"It looks like he's only nineteen. We checked his driver's license in case we ran into a scammer."
The fat white man with glasses covered his face with his hands and said speechlessly: "Oh my God! I really want to jump off the Golden Gate Bridge. I'm so rich at the age of 19. Kill me..."
————————
It took some time to talk things over with Mr. Clifton Netter.
Han Chudong wanted him to continue helping, find more ready-made beauty and skincare product marketing teams, build the production and marketing platform of Rainbow Beauty as soon as possible, and strive to start sales and recoup the investment as soon as possible.
In Han Chudong's opinion, it is not difficult to develop several facial mask waters using existing technology.
It’s enough as long as it can moisturize the skin in the short term, and I don’t ask for it to be magical. I have seen videos of engineering students revealing the secrets of skin care products, and I know that marketing strategy is the most important factor in determining whether you can make money, just like those furs and clothes with pitifully low costs.
It's easy to make money from women, and you can succeed if you use the right method. Han Chudong has already thought about it carefully and is ready to spend a lot of money on advertising when the time comes.
The discussion took some time and it was already past nine o'clock when he arrived at the laboratory.
Calling everyone over like he did last night, not only were the researchers curious, but even Mochizuki Kyoko still hadn't figured out what he was trying to do.
"In the short term, you only have one task. Stop all previous R&D work and help me develop this new product first."
Han Chudong reached into his pocket, took out his wallet under everyone's gaze, and pulled out a facial mask paper.
He held it out with both hands, showed it to them, and then said:
"This is a piece of white pure cotton cloth that I cut from a new piece of clothing. Your task is to develop a mask water that can be soaked in it and applied to the face to improve the surface skin, making the skin more moisturized and more radiant, and also play a role in inhibiting acne and fading freckles.
Unlike the previous hard masks, you can wash your face after use, or not. You can put it in a separate packaging bag, tear it open and stick it on your face. Do you understand? In addition, we also need your help in researching mask paper. It is best to use natural and low-cost materials. It will be a product that can change the skin care market and change women's living habits. I want women all over the world to be willing to use it two or three times a week. It must be comfortable and smell good. "
“…”
“…”
Grace, a graduate researcher from Columbia University, had a slightly strange tone at this moment. She raised her hand and asked, "Since you can just use lotion or skin care milk, why would consumers go to the trouble of putting this stuff on their faces? There is definitely no problem with research and development. Some products can be made by adding purified water, but I don't think anyone would be willing to buy it."
This statement reveals the reason why the facial mask market has been developing slowly in this era.
Why would you put a piece of paper on your face when you can just apply skin care products directly to your face? The mask paper itself is just a carrier, and in fact, there is no difference between applying it directly to your face.
There is no wrong version in the 1619 book forum!
“Great question.”
Han Chudong smiled and said: "This has something to do with the psychology of consumers. They can actually touch the cotton cloth, feel it on their faces, and enjoy the process of their skin being cared for and slowly absorbed and becoming more beautiful.
In fact, the effect will not change at all. We need to make consumers feel that there is a difference. The marketing department will be responsible for this. Your task is to research the most suitable mask water. You know, not everyone is like you, who understands the structure of human skin very well. They enjoy the process of becoming beautiful, and the company can sell the product, which is a win-win situation. "
Most people didn't understand it, but Grace, Ron, Sersi and others looked as if they had suddenly realized something.
Ron, in particular, realized after listening that he really didn't know how to do business. He had always been pursuing the development of the most effective products, but he didn't even understand the psychology of consumers. If you think about it carefully, those big companies have always been doing that.
They spend money on advertising and directly tell consumers that their products are the best and can make them more beautiful, but in fact they are made of quite common materials that are also used in cheap skin care products.
"Like diamonds and marriage?" Ron blurted out.
Han Chudong nodded decisively and replied, "Yes, De Beers, the world's largest diamond mining alliance, has successfully used movies and television to use the star effect to closely combine this mineral with marriage and loyalty. What I want to do is to link this piece of cotton cloth and the skin care substance you developed with the concept of making women beautiful.
But it must really have a skin care effect, which is your task for the next period of time. First develop three products, one is an aloe vera series, one is a milk series, and the other is a collagen series. It is best if they feel as comfortable and smooth as egg white. You can form groups freely. After you succeed, I will give you bonuses, travel quotas and other benefits. "
“Free travel?!”
"Of course, maybe you don't know me. I have always been fair in doing business. The more value you create, the more you can get. The goal is to achieve a win-win situation, just like my other businesses."
Han Chudong smiled and said that he found the atmosphere today was quite good. He handed the cotton cloth in his hand to the researchers. Some people tried putting it on their faces and found that all the skin that needed to be covered was covered.
Some people can feel the so-called psychological effect, even though it is just a piece of cotton cloth now.
After telling them that this is a very valuable research and development task, the rest will be easy.
Let them look at the formula of Miss Lisa's brand aloe vera gel skin care products and divide them into groups to prepare for development work.
Grace washed the cotton cloth, blew it dry, poured out a bottle of toner, soaked it in it and put it on her face, lying there and feeling the beauty process that Han Chudong talked about.
It seemed really different. She was so comfortable that she was about to fall asleep. There were more than ten people around her, asking her how she was, how she was, and how she was doing. This made Grace very angry.
Seeing that Kiko Mochizuki seemed quite excited, Han Chudong pointed at Grace and asked her, "Would you like to try it too? I'll take off my white shirt and cut a picture for you?"
Mochizuki Kiko didn't know whether to laugh or cry, and shook her head and said, "I've heard you say that the effect is the same. Let's try it after it's done. It looks like it's fun. No wonder you put on a mask in the office."
"I said I was just experimenting. I wasn't lying to you. As a real tough guy, I don't use any skin care products on a regular basis."
"…Mason, this is not something to be proud of. When you have a skincare company in the future, you should pay more attention to maintenance and let others know how good they are."
…