From morning to night, countless locals and tourists come to Rodeo Drive to shop and visit, otherwise the rent would not be so expensive. Putting a sign on this street is equivalent to having a very good advertising space.
Today's limited edition items are sold out, but the store is still open.
Whenever a customer enters the store, they can only see empty display cabinets and posters.
If anyone wants to buy it, sorry, it's out of stock.
Please get up early and queue up tomorrow.
The secret of hunger marketing is that people often desire products that are difficult to buy.
The Omega watch store next door is not as famous as the Patek Philippe which is not far away. Except for a very few models, Patek Philippe watches can only be purchased by ordering, and the waiting time is more than three months.
Despite such arrogance, wealthy customers still emerge in an endless stream. Limited sales will help Rainbow Beauty to create a high-end brand image.
Once you have established a position in people's minds, it will not be too late to expand aggressively. After all, it is a new brand, and it is particularly important to find a good positioning in the early stage.
A good blacksmith must have good skills. If there is no attractive gimmick, it will easily become a joke...
It will not open again until tomorrow morning.
After finding a bank and depositing the cash into the company account and dealing with the financial matters, Han Chudong left the small shop first and took Kyoko Mochizuki and Emma to a fast food restaurant for lunch.
"Now I understand why you make money quickly. You are really smarter than ordinary people. After I performed in the morning, those women bought them immediately. You have to thank me." Emma Lawrence was complacent. She dipped the French fries in ketchup and ate them. Occasionally, she glanced at Kiko Mochizuki and guessed the relationship between her and Han Chudong.
“I admit that your acting is pretty good, but those people were already planning to buy, otherwise why would they be standing in front of the store waiting for it to open? Your presence has deepened their desire to buy.
Now it depends on whether you will recommend it to your relatives and friends after you buy it. We should be able to see some signs tomorrow."
Han Chudong was in a good mood. He earned more than 30,000 US dollars in more than two hours. This result was enough to make him satisfied.
I was thinking about whether I should find some girls to come over and help act tomorrow morning, and stand in line at the door of the store to attract attention. It would be best if they come at six or seven in the morning, just like the people rushing to buy Apple phones in the future.
Then, spending money to publish this news in newspapers is more likely to attract attention than simply advertising.
He did it as soon as he thought of it, and then said to Emma: "Can you get up early tomorrow morning and come with me again."
"Of course you can, but you have to lend me little Orica for five days. No... a week!"
"make a deal."
The two houses are right next to each other, so it doesn't matter where they raise the baby. Han Chudong agreed readily.
Then he told Mochizuki Kiko, "You should come early tomorrow too. After dinner, accompany me to various shopping malls to find suitable places to sell skin care products. We will try to open more stores. I have asked people to help recruit new store employees for training."
"Okay, will we still prepare the goods tomorrow according to today's quantity?"
"Well, the quantity is small. How can they recommend it to their friends? They have to try it first. Tomorrow is very critical."
…
After the meal, I called a taxi for Emma and sent her home alone.
Before leaving, Han Chudong warned the driver that he had written down the license plate number and asked him to be careful on the road.
Then he got busy with business matters, driving around looking for shopping malls, mainly in Beverly Hills and around the city center, and personally observing the customer flow.
In addition to the Los Angeles area, Rainbow Beauty counters will also be opened in cities including San Francisco, New York, Philadelphia, Chicago, Atlanta, etc.
In places with heavy traffic, they will directly rent stores and operate them themselves, such as the prime locations on Fifth Avenue, to ensure that every major city has a dazzling directly-operated store, not just a counter in a shopping mall.
I get along much better with Kiko Mochizuki.
Because of work involvement, we are not just lovers like a pure boyfriend and girlfriend, so I let her handle the things that need to be handled.
At around three o'clock in the afternoon, she was asked to go back to the company to help contact those management employees. She must ensure that the raw materials arrive as soon as possible. She also had to contact Mr. Clifton Nett and hurry to find a well-established European beauty company. Without any real materials, it would be easy to be exposed if she just boasted.
Since they have touched the cake of those old-fashioned beauty giants and don't want to cooperate with them, it is estimated that they will attract hatred in no time. It is definitely a good idea to prepare in advance.
In addition, the laboratory in San Francisco has been working hard to develop new products, including lotions, skin toners, eye creams and essences, to expand the production line, give customers more choices and increase profits.
In addition to the product itself, it is also necessary to sell stories and emotions. There is no rush to do this in the short term, so just be prepared first.
There is still a big gap in funds. In the afternoon, I personally finalized the deals for two counters in shopping malls. The annual rent for both counters is more than 100,000 US dollars, and renovation is also a huge expense.
So, Han Chudong decided to take the initiative to ask Ishikawa Hayabusa.
If Panasonic Battery is sure not to acquire the company, or the price offered does not satisfy him, he will mortgage the battery patent to the bank and borrow some money.
There is no wrong version in the 1619 book forum!
Dai-ichi Kangyo Bank has appraised the patent at US$6 million, which means it can lend out around US$4.2 million. It is impossible for Panasonic Battery to waste one more day with the company if it does not respond to the message.
——————————
After making the phone call, I successfully made an appointment with Ishikawa Hayabusa.
The meeting place was scheduled to be in Little Tokyo. We didn’t plan to have barbecue, so we decided to go to a sushi restaurant.
Ishikawa Hayabusa stayed in Los Angeles and has not returned to the New York headquarters to this day. This is a very interesting signal. Unless Panasonic Battery has other acquisition targets, this guy is probably always keeping an eye on Mason Battery.
After Han Chudong discovered this, the idea of making a slight concession was once again put aside.
As the world's second largest economy, Japan has many multinational companies and close ties with the U.S. business system.
Therefore, whether it is from the suppliers of Baofeng Electric or the agents of Mango Toys, you can see the activities of Japanese people. They are not valued by white Americans, but they make a lot of money.
In recent years, when people mention Japanese businessmen, they will think of them as being rich and having a slightly higher social status than the Chinese.
This is a fact. Even though Han Chudong was not convinced, he had to admit it.
Sitting cross-legged on a bamboo mat wearing only socks, a girl in a pink kimono helped to arrange tuna sashimi, salmon sashimi, etc. The prices were quite affordable.
Han Chudong went to the banquet alone, while Ishikawa Hayabusa brought one of his men with him. They drank wine and shochu, and the sound of bells could be heard faintly from next door.
Ishikawa Hayabusa had just sat down when he asked with a smile, "This is the first time you have contacted us. If you want to know if there is a response, I can only say sorry. The executive of the board of directors thinks the price is too high and has not yet made any further decisions."
He thought Han Chudong couldn't wait and started to get anxious under the temptation of huge sums of money.
He also thought that if he was in a hurry, there would be loopholes, and he could buy the patented technology at a low price. In fact, the chairman of the Panasonic Group attached great importance to this patent and believed that it was an opportunity for the battery business to rise again.
Ishikawa Hayabusa's boss talked to the chairman personally, and when he came back he said that he wanted to lower the price. If he could negotiate a more suitable price, he would help Ishikawa Hayabusa get a promotion and a raise. His qualifications were just enough, and he just needed an achievement that would attract the attention of the head of the human resources management department.
Speaking of the management model of Japanese companies, it is quite different from that in the United States. Personal relationships, qualifications and achievements are particularly important.
Han Chudong thought it was just a takeover, but in Ishikawa Hayabusa's eyes, this was a business that the chairman of the group valued and was related to his personal interests...
ps: There is another chapter in the evening. I have been working hard on it. This book has a few readers. Please support the genuine version~