Things have been a little strange lately.
Many customers who enter certain brands of cosmetics counters will ask if they have facial masks for sale.
However, when the clerk diligently recommended the facial mask product to them, the customers said it was not this product and left with a look of disappointment.
This situation is particularly evident in Los Angeles, and employees at almost all shopping mall counters have encountered this situation.
As time went by, the news gradually spread upwards, and this "ex-boyfriend" mask began to catch the attention of some interested people, including executives and shareholders of some medium and large beauty companies.
The circle is so small that whenever a popular new product appears, it will soon be known to peers.
What's more, Rainbow Beauty was advertising so vigorously, and it would take about two weeks for the product to start mass production. The marketing expenses had already reached seven figures, and more than one million US dollars were gone, leaving Han Chudong's pocket and turning into profits for magazines and newspapers.
The effect is obvious.
Potential consumers have already begun to take notice of this novel product and are going to other brands' stores to inquire, thinking that other companies also have similar products.
Executives at beauty product companies are even more sensitive to this kind of news.
For example, a vice president of product department at Maybelline's New York headquarters, after learning the news two days ago, specifically commissioned a colleague who was on a business trip in Los Angeles to go to the Rodeo Drive store that was described as magical in magazines, buy a few boxes of products and bring them back to try to use them for research.
The deputy director is named Tom Brown. He is in his thirties and graduated from the Wharton School of the University of Pennsylvania. He doesn't know much about the specific research and development of cosmetics, and his strength is mainly concentrated in personnel management.
A few days ago, I suddenly had an idea and called a colleague who was on a business trip for help. That colleague just came back today.
He said helplessly, "Brown, you owe me a big favor this time, so you must treat me to a drink."
Tom Brown didn't know the bitterness behind this statement, but he still smiled and said: "Of course, even if you vomit after drinking it, you can continue drinking after vomiting... Only one box? I remember there were three series in total. Since you bought it, why don't you buy all of them?"
“…I would like to, but only if I can buy it.
In order to buy it, I didn’t even sleep until I woke up naturally. I got up at 8 o’clock and rushed over. At that time, the line was at least 60 meters long. Everyone was buying this company’s products. It was sold out before it was my turn. ”
The young white man pointed at the box of facial masks and continued, "I spent an extra twenty dollars to buy one box from another customer, but she was only willing to sell me one box, saying she had also come all the way from Burbank to Rodeo Drive."
“Oh my god, it’s such a bestseller?!”
"I heard that some people started waiting at the door at 7 a.m. and had to wait for two hours before the store opened. It was just so crazy."
“…”
Tom Brown looked at the small golden square box in his hand. His first impression was that the packaging was quite exquisite. Then he realized that the magazine article was not exaggerated and it really caused a buying frenzy among customers.
After thanking again, he went back to his office to open the box, picked up one of the tablets and observed it, then went out to call a researcher and asked him to help test the ingredients. Then he returned to his chair, tore off a tablet and put it on his face while observing it, and looked around in the mirror.
It is worth affirming that compared with traditional hard film, this method of use is much simpler and will not affect reading or watching TV, and there is no need to worry about dripping.
It smelled good and felt cool and smooth on the skin. He immediately knew why it was so popular. He immediately wanted to offer suggestions to the CEO, operating officer and others and also wanted to develop a similar product.
After a few minutes, Tom Brown deliberately walked out and called his female colleagues to chat, taking the opportunity to observe their reactions.
After learning that this was a new type of facial mask that could whiten the skin and how to use it, he clearly noticed that they were extremely interested in it. They even started to touch the mask and asked him which department they could get samples.
Tom Brown had to tell them that this was a new product that had just been sold in California and did not belong to Maybelline.
Without waiting for the test results to come out, he washed his face, observed the effects, and took the remaining facial masks to the director to discuss countermeasures. He then went to the company's CEO's office to discuss this product.
Maybelline started out as a mascara brand in the 1920s. Half a century later, it has become one of the most famous domestic beauty brands in the United States. Its current influence and strength are extremely high. In the past few years, it has won the honor of No. 1 in annual sales in the American beauty products market.
The company's CEO also showed great interest in the mask and couldn't wait to contact another vice president, asking him to take full responsibility, wanting to thoroughly investigate the company that produced this product and try to acquire it.
Han Chudong was able to sell the alkaline dry battery patent, but since the market prospects were obvious at a glance, it would be better to cash out and move into other markets with greater development potential.
But he would never sell Rainbow Beauty, not even if there was a madman willing to pay tens of millions or even hundreds of millions of dollars. The reason is that with a flagship product that has already shown a best-selling trend, Han Chudong is confident that he can obtain more and longer-term profits.
Therefore, the beautiful vision of Maybelline executives is doomed to fail...
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There is no wrong version in the 1619 book forum!
When she learned that Han Chudong was having a birthday, Mochizuki Kyoko was worried about the gift.
She had never given any gifts to any male friends, so after much deliberation, she finally bought a pair of Pellegrini leather shoes, a Givenchy belt, and a birthday cake.
March 2nd is a Saturday holiday.
On the birthday, she gave the gift to Han Chudong.
I don't know the brand of Berluti, but judging from the handwritten letter of introduction in the box, this pair of leather shoes took an Italian craftsman more than 200 hours to complete, so I guess the price won't be cheap.
I asked her curiously, "How much did it cost? I have a lot of shoes at home. You should save your salary to buy something you like. Just give me a cake."
Given the relationship, Kyoko Mochizuki didn't feel bad about spending more than a month's salary.
I answered seriously: "This is from my heart, and you also bought me a very expensive gift."
"That Chanel bag? How is it expensive? Don't compare it with me. But I still have to thank you. It fits me well." Han Chudong felt that it was not easy for Kiko Mochizuki to earn money, so he said that.
What’s even more interesting is that she worked for herself and used her salary to buy herself gifts. In this case, it would be like she was working for nothing.
However, I didn't delve into these questions. I didn't intend to let her suffer any loss anyway. After accepting the gift, I put it in the car and said with a smile: "We are not planning to have dinner with our family today. Let's go to Las Vegas for a walk. It's a four or five hour drive. We will stay there tonight and come back tomorrow afternoon or evening."
I could vaguely guess what he was thinking.
"Stay over there at night." This sentence is the key point. Mochizuki Kiko looked pitiful, shook her head decisively, and whispered: "I have to rest for a few days first, I really can't do it anymore..."