It means that product suppliers intentionally reduce production in order to regulate the supply and demand relationship and create the illusion of supply exceeding demand, thereby maintaining higher prices and profits for goods, and also achieving the purpose of maintaining brand image and increasing product added value.

Han Chudong is learning how to use this double-edged sword.

If you do it well, you can win a vast market; if you do it poorly, consumers will gradually lose their patience. The prerequisite is that the quality of the product itself is excellent. If users find that it is not easy to use after buying it, it will easily lead to the opposite effect.

The facial mask market has broad prospects and the potential to become a big hit, and essences can indeed have a certain effect on the surface of the skin.

What is more important than the product itself is that it is new and shows potential consumers a new way of skin care. Now that the market foundation is there, how to market and actually sell the product becomes a crucial issue.

The three production lines soon began production, and boxes of finished facial masks were packed into cartons.

Mr. Wang Hao, the boss of a logistics and transportation company in Los Angeles, came once around four o'clock in the afternoon.

Han Chudong talked to him face to face about the shipment tomorrow morning. The first batch of sales locations are New York, Los Angeles, San Francisco, Houston, and Seattle. The goods from Los Angeles and San Francisco can be delivered through Baofeng Electric's transportation channels. The logistics warehouse has purchased several large trucks for its own use, which can be borrowed at any time.

Cities that are a little further away will be handed over to Boss Wang, and because of his relationship with Han Yiqiang, the prices are quite reasonable.

I have worked with Mango Toys before. After agreeing on the price and time, Boss Wang helped solve any problems encountered along the way.

The other party patted his chest and guaranteed that it would be delivered as soon as possible, and even if there was no transportation route, he would help deliver it via a detour.

Before leaving, he took with him dozens of boxes of facial masks, which were given to him by Han Chudong. He said that he should let his sister-in-law and her friends try them. They didn't cost much, so there was no need to feel sorry for them.

The originally empty warehouse was soon piled with goods. There were 200 boxes in a large box, and each production line could fill a box in ten minutes. The workers were just beginning to get familiar with the work, so their manual speed could not catch up.

The mask paper bagging process of the three production lines is prone to problems. Now it is handed over to the workers to pack them into bags. After discussing with the person in charge of the production department, he said to hire a few more temporary workers.

He watched the factory for a whole day, and only left satisfied when the first truck was sent out at around six o'clock. He personally bought some bread, hot dogs, sandwiches, pizza and other food, and asked the boss to deliver them to the factory, which was considered a small gesture to win people's hearts.

We decided to ask the workers to work overtime at short notice. We couldn’t let them work on an empty stomach.

…

Mr. Colin Farrell, who used to work in the marketing department of Estee Lauder, also spent half a day in the factory today.

I didn't drive. I was taking Han Chudong's car on the way back to the city. I just saw the boss stop the car to buy food, and suddenly I felt that this company should have a future.

A boss who knows how to take good care of grassroots workers, does not exploit employees, and pays overtime is definitely not a bad person. This attitude will directly affect the atmosphere within the company.

I smiled knowingly about this and felt that I made the right decision to change jobs.

As the head of an independent marketing team, Mr. Colin Farrell is in charge of the marketing business of several companies. He currently has more than 30 employees helping him, most of whom come from media companies and corporate marketing departments and have relevant work experience and are relatively mature.

There have been a lot of things to do recently, and not enough people can handle it. Half of them have been sent out to manage the various Rainbow Beauty direct stores until they can operate normally under the management of the store managers.

At this time, Mr. Farrell was sitting in the back row, with an armrest between him and Han Chudong, and Kyoko Mochizuki was sitting in the passenger seat.

He asked, "Mason, have you ever considered campus recruitment? The company has many regular employees and lacks interns to help with odd jobs. The people under me are almost going crazy. You also know how many tasks need to be handled with the recent launch of new products. Why not take advantage of the upcoming graduation season and recruit some interns from universities who are about to graduate?

As long as they are promised higher salaries and benefits after becoming full-time employees, they can even get no salary during the internship. At that time, Estee Lauder's headquarters would recruit hundreds of interns every year to help, but only dozens would be retained. They all thought they would be the lucky ones to be hired, but in the end, it all depended on the mood of the supervisor to decide who would be retained and given a full-time job opportunity. "

When Han Chudong was about to graduate, job opportunities came to him. PhDs from Caltech were very popular, and he never had to worry about finding an internship.

But he also knows that many unscrupulous companies, especially well-known medium and large enterprises, like to use recent graduates as cheap labor to help handle unimportant chores.

Every year, people graduate, and every year, students who are about to graduate start looking for jobs, just like leeks, there is always another crop after you harvest one.

Being a boss myself, I naturally consider things from a different perspective. After hearing this suggestion, I nodded decisively and said, "Sure, I'll go talk to a few human resources managers tomorrow. Anyway, the company is still short of people, so let's count the job vacancies first."

Kyoko Mochizuki, who was sitting in the front row, wrote this down in her notebook so that she could remind her boss, or boyfriend, tomorrow.

Colin Farrell liked to speak his mind, so he also brought up another matter and told Han Chudong, "Also, I think it would be better not to open those skin care counters at the same time. Open a few stores first, and then hang up decoration signs on the remaining counters. When customers see the new store opening, they will subconsciously take a few more glances. After many times, they will remember it in their hearts, and it will be worth it even if they lose some rent. You have to give us time to collect data on the new stores. The success of a Rodeo Drive store is not universal. We need to observe the data of those new stores as a reference to formulate a more perfect sales plan."

"Well, I will follow your advice and then decide when to open the business, but it's better to be quick. I need to get some funds back."

The mass production of facial masks solved a problem that had troubled Han Chudong for a long time. He was in a good mood at the moment and continued, "Mr. Farrell, according to my idea, we should spend money to find some people to line up at the door a few days before the opening. This can attract many consumers."

“But if someone lets it slip and tells their friends about it, it will have a negative impact on our company’s brand image. It would be better to arrange a discount or buy two get one free promotion for the first 50 or 100 customers a few days before the opening.

Anyway, the cost is very low, isn't it? There is almost no possibility of losing money. As long as the news is announced in advance, I believe that people will spontaneously rush to buy it. The news that it is sold out on Rodeo Drive has already spread to those cities in advance. I believe that many potential consumers have begun to pay attention to it. "

"That's fine... I'll do as you say. It'd be best if you post the notice tomorrow."

"OK, Mason, you had a good idea about limited edition. The sales volume is just a number. Under the premise of not affecting the sales strategy, sell as many products as possible to recover some of the investment. I am confident that the company can recover all the investment within two years."

Han Chudong smiled and shook his head: "Then I can only say that your thinking is too conservative. My idea is to recover all the investment by the end of the year, and then reinvest the funds to develop new products and expand overseas markets, and then make a profit next year."

After thinking for a while, Mr. Colin Farrell replied: "If the sales volume is the same as that in Rodeo Drive, the investment will be recovered in two quarters. I have considered that it may not be so successful in some places."

There is no wrong version in the 1619 book forum!

"Women are all the same. If I can even deal with women in Hollywood, it should be even easier to deal with consumers in other places. I will not lower the price no matter what. When other products are launched, you must buy a few boxes of facial masks before you can buy other skin care products. Recently, I have been studying the successful marketing cases in the female luxury market..."

——————————

Kyoko Mochizuki's mother cooked at home and she didn't plan to stay outside tonight, so Han Chudong also chose to go home for dinner.

After sending her back, he took Colin Farrell to a repair shop to pick up his car, then went to the bookstore to buy a few books, and then went straight back.

Walk the dog as usual after dinner.

This Alaskan sled dog is almost as big as an adult. Emma Lawrence, who lives next door, often feeds it during the holidays, causing it to become fat. The girl has returned to the girls' school and seems to no longer hang out with those bad friends, at least Han Chudong didn't see it.

It was more or less his credit as he often gave Emma guidance and advice so that her precious life would not be affected by the bad relationship between her parents.

I guess he took it to heart a little bit and even signed up for French classes during the holidays, saying that he was planning to travel to France after graduation.

Han Chudong's dog walking area is near the church.

In March, the grass starts to turn green, the trees start to put out new buds, and you will feel relaxed when you go out for a walk.

Without material worries, we can focus more on life, pay attention to the inner self and quality, and live a very fulfilling life.

Little Orika was jogging slowly, while Han Chudong was distractedly considering whether he should give Mochizuki Kyoko a small surprise, by renting a nice apartment nearby and letting her move out alone.

This would make commuting to get off work more convenient, and he wouldn't have to drive so long to see her. It would also save her from the unpleasantness of living with her mother.

I can see her mother occasionally. She seems to be a rather strict and strange woman. Even someone like Kiko Mochizuki can often be annoyed by her. Now that they are adults, it seems that it is not a bad idea for them to live separately.

Without noticing, there was suddenly a man behind her.

When the big dog in his hand suddenly turned around and barked, Han Chudong looked back and found that it was Mr. Bergman, his eyes full of astonishment.

Helena Bergman's father walked a few steps forward and said expressionlessly: "Don't get me wrong, the reason I came to see you has nothing to do with my daughter. You will see a piece of news tomorrow, or maybe on TV tonight, that Howard Hughes died at noon.

The cause of death was poisoning. Cyanide was injected into a bottle of red wine. As far as we know, this bottle of wine was put into his wine cabinet last week, so all the guests who have been to the Desert Hotel during this period are suspects. Your name is also on the guest list. It's a routine investigation. You didn't have so much money before, right? How did you suddenly make so much money? "