It seems that the good days have just begun.
With sufficient advertising expenses and no regard for cost in selecting locations for new stores, Rainbow Beauty has seen a surge in success with staggeringly high profit margins, providing ample working capital.
Before gaining a firm foothold in the United States, Han Chudong began to consider expanding into the Asian and European markets. After Ishikawa Hayabusa left Panasonic, he would return to Japan with the start-up capital to recruit staff and inquire about the estimated prices of store rent and advertising fees.
It’s still the same old routine, preparing to expand from Tokyo to other regions, investing some money first to lay a solid foundation, and when the actual operation begins, Han Chudong feels that he should have obtained a loan from the bank, or relying on the profits of Rainbow Beauty itself, he can support the funds needed during the expansion.
I didn't stay in Philadelphia for long as I had a lot of things to do at the company.
The next day, I went south to Washington, D.C., and sat down to talk with two local store managers. Then I flew to New York and went directly to the stores on Fifth Avenue and Broadway to inspect and confirm whether these store managers were truly capable of assisting the headquarters in completing management.
After resting for a night at the Manhattan Hilton Hotel, Han Chudong met the owner of a small cosmetics company the next morning. He took a fancy to the company's lipstick and attempted to buy the production line and patent for two million US dollars.
After checking the performance in the past three years, it is worth about this much money. If it weren't for the small store on Fifth Avenue that it owns, it would be worth at most US$1.2 million.
The product is really good, but it didn't develop. There are countless small beauty companies like this. They failed because they have no reputation and no money to invest in advertising. It is difficult to become popular relying solely on word of mouth.
Someone was sent to coordinate beforehand, and this meeting was more of a formality. Even the contract was already prepared. Since we happened to be in New York, we made an appointment to sign the contract.
I don’t plan to move into the cosmetics market for now. It’s more like accumulating in advance and releasing it when the time is right…
Business has been going smoothly, and even if there are some minor setbacks occasionally, they don't take up too much energy.
Sometimes Han Chudong would think that doing business was really that simple, until around ten o'clock this morning.
A middle-aged white man suddenly appeared out of nowhere and stopped him at the door of the hotel. He shook the file bag in his hand and said, "Mason Han, right? It should be right, the founder of Rainbow Beauty Company, I have something to talk to you about. Do you have time now? Just find a place in the lobby."
It seemed like they were discussing something, but he didn't give Han Chudong any room for choice. He just stretched out his hand and asked him to go with him.
After looking at the stranger who suddenly appeared.
The dark blue suit was high-end, not the style Han Chudong liked, and a little loose. He looked handsome, but unfortunately there was a black mole on his chin, and his hairstyle didn't match his face shape.
Being called out by name and waiting for him outside the hotel entrance, Han Chudong sensed something was wrong and asked with a wary look, "What if I don't have time?"
“Based on what I have, I believe you will have time.
Don't get me wrong, I have no hostility, it's just... you are young, but you are too evil, always wanting to monopolize all the benefits, so my employer came to me, please call me K."
The middle-aged white man smiled and held out his hand.
Since he used such a special name, he probably didn't want Han Chudong to find him through the name.
This arrogant attitude successfully frightened Han Chudong.
Based on the phrase "eating alone", he instantly thought of many people who might be his enemies. However, he knew too little information and could not guess who was targeting him. He could not even figure out whether there was such a so-called "employer".
Ponder for a moment.
Han Chudong nodded and said, "Okay, I'll give you five minutes. If you're teasing me, don't blame me for asking the security guards to throw you out."
"Don't worry, you won't have such a chance..."
There is a lounge area for drinking coffee and eating desserts in the lobby on the first floor of the hotel. There is also a small area specially designated for smokers to smoke cigars and cigarettes.
The reason why Hilton Hotels has been able to grow rapidly has a lot to do with thoughtful services like this.
Driver Wu stared at Mr. K with hostility.
Finally, I felt that in addition to being a driver, I could also serve as a bodyguard, and I felt very confident. In fact, I was also curious about why the guy opposite me was acting like a lunatic and acting so arrogantly.
Han Chudong looked at his watch, crossed his legs and put his hands together.
He raised his chin slightly, indicating that the guy named K could start speaking.
The other party handed the document in his hand to Han Chudong and said confidently: "Authorize the mask patent to us, and we will all make money. If you don't agree to cooperate with us, this test sample will be published in the New York Times or some other mainstream newspaper tomorrow. I believe the reporters will be interested.
There is no wrong version in the 1619 book forum!
I have personally visited the Blue Mirror Lake, and the scenery is indeed outstanding. The meltwater from the mountains gathers there and flows downstream. However, you may not know that just a few dozen kilometers away is a deep pit, which was created by the nuclear test bombing. If this incident is combined with your company's products, and customers know that they put masks that may be contaminated by nuclear weapons on their faces, what do you think will happen in the end? "
The file bag contained the water quality test results, and the final conclusion was that it contained radioactive substances.
Regardless of whether the test results are true or false, just letting such news spread is enough to cause a devastating disaster for Rainbow Beauty. As for whether it is true or false news, it really doesn’t matter.
Lanjing Lake is a name that Han Chudong is very familiar with, because there is a photo of this lake printed on the facial mask product brochure, which says that the lake water contains various trace elements and is used as the raw material for facial mask water.
After hearing what K said, Han Chudong even wanted to kill someone.
The reason is that the mask water is not taken from the Blue Mirror Lake at all. Just to create mystery, people found a beautiful natural lake for external publicity.
But no one noticed that there was a nuclear test area not far from it? And it was discovered by others and used as a bargaining chip to blackmail him? It was true that the employees were negligent, but the decision maker who proposed false propaganda in order to show off was Han Chudong himself.
What do you call this? It's just shooting oneself in the foot.
Once the news is published in the newspaper, the negative impact will be huge. Even if it is clarified that only purified water is used as the raw material, it will still have an impact on the brand reputation that has just been established. It can be said that the company has been strangled by the neck, and it is strangled tightly.
My heartbeat suddenly accelerated.
Han Chudong told himself not to panic, raised his head and stared at the so-called K, and said: "We didn't use the water in this lake at all, and we won't detect any radioactive substances. You can't threaten me."
K sat there, heard the words and laughed, and replied: "I know that, but how much will it cost to invite a few experts to say that they have detected it from inside? Newspaper reporters don't care about these things. They are only interested in whether they can attract attention. You can't expect them to personally test whether there is really radioactive substances before publishing the report..."
ps: Two hundred thousand words have been updated this month, and we will continue to work hard next month. Please support the genuine version.