Chapter 196 Countermeasures



The next morning, Rainbow Beauty counters across the United States still welcomed a large number of customers who came to visit.

What surprised them was that the facial mask, which originally cost nearly $40, was actually being sold at a limited-time special price, with the price of each box reduced by $10, and the purchase limit was also relaxed from three boxes to five boxes.

Looking more carefully, there was actually an apology statement below the discount announcement.

It said that something went wrong during the promotion and false information was printed in the brochure. In fact, the water source for the production of the facial mask liquid is only purified water, not from the Blue Mirror Lake.

More people learned about the price reduction of the Ex-Boyfriend mask through lengthy apology statements in the New York Times and the Los Angeles Times. Customers who have bought the mask can exchange it for two boxes for free with their shopping receipts, as compensation for misleading consumers.

This is the "Gecko Cutting Off the Tail" jointly planned by Han Chudong and his subordinates.

Since someone has caught them, they might as well just lift the lid and let consumers see clearly.

It cost more than 1.7 million US dollars to buy newspaper space to publish the apology statement, with one side containing the apology statement and the other side containing the clarification announcement.

He did not say that he was threatened, but only that there were rumors accusing the water of Blue Mirror Lake of being close to the nuclear test area, and attached the test results of the California Institute of Technology, saying that it was pure fake news.

Both The New York Times and The Los Angeles Times are privately owned and are not charities. As long as the money is in place, things will be easy to negotiate.

Han Chudong contacted the two newspapers at eight o'clock last night. The other party offered a high price of US$900,000 and US$850,000 respectively. He agreed without saying a word and was busy until after ten o'clock. He sent the copy via fax machine, and it reached the readers' eyes this morning.

It was a waste of money, but it was the best solution Han Chudong could think of. Similar copywriting would also appear in some women's magazines, and it was estimated that another 400,000 US dollars would be spent. But compared with the false reports, this price was affordable for him now.

This is equivalent to losing almost thirty Rolls-Royces at one time. Although it hurts, as long as Rainbow Beauty doesn't have any major problems, it can always make back the losses. It is better than being blackmailed and losing both wealth and face.

It is not clear what the response is yet. Han Chudong is on the phone with Mochizuki Kiko.

I briefly told her what happened yesterday. I could hear the worry in Mochizuki Kiko's voice and explained:

“It turns out that we still have to do business honestly and not go astray.

Sales have already started in New York, and customer flow doesn't seem to be affected. In fact, the number of customers has increased. After all, the readership base of the two newspapers is there, and publishing an apology statement can be regarded as a disguised form of advertising."

It certainly feels bad to stab yourself and then have your bones scraped to heal the wound.

Mochizuki Kiko asked tentatively, "Then I'll go to Union Square to take a look later? I didn't know about this at first, but Ron saw it in the newspaper. I only heard about it after I arrived at the R&D laboratory. It should be okay, right?"

"It's okay, I believe we will get through this soon."

Han Chudong looked at his watch as he spoke, "I'll go to the airport in a little while and go back to Los Angeles directly. When you're done with your work, you should go back as soon as possible. We can barely get by this time, but they'll probably find other problems next time. We must plug all the loopholes first."

"Okay, I can go back now. You take a plane from New York and I take a car from San Francisco. The time should be about the same..."

After a brief chat, he hung up the phone.

Han Chudong sat by the window and began to think about whether he should cooperate with those cosmetics companies and win over some allies to avoid being the target of public criticism.

However, the problem is that once low-priced facial masks appear, the dominant position of the Ex-Boyfriend series of facial masks will be difficult to maintain, and consumers will abandon them due to their high prices, which will also be detrimental to Rainbow Beauty's subsequent expansion plans.

We can cooperate and find some allies to form a powerful alliance of interests, but all aspects must be considered carefully.

What happened in the past two days taught Han Chudong a lesson, reminding him to be prepared for danger in times of peace. It also reminded him that doing business is not just about catering to consumers. Too much money is easy to be targeted, and companies that make money are also easy to be targeted. He was too careless before.

Kevin Benjamin's face was quite interesting when he saw the apology statement in the newspaper before breakfast.

Instead of getting angry or blaming others, he began to admire Han Chudong's courage in dealing with the crisis.

After reading the statement two or three times, he ate his breakfast slowly. During this time, he was thinking whether he should retaliate and throw some dirty water on Rainbow Beauty to cause trouble.

After considering it, he felt that even if he succeeded, Han Chudong would probably not sell the patent or the company to him, and it was very likely that some lucky company would accidentally get the chance. After all, he was not the only one eyeing the facial mask paper patent, and the news would definitely not be concealed.

There is no wrong version in the 1619 book forum!

With that in mind, it doesn’t seem right to waste any more money.

Kevin Benjamin finally realized that he shouldn't have given Han Chudong so much time to think. At this moment, he was a little surprised at the efficiency of Rainbow Beauty. While apologizing, they also used price cuts and compensation to retain people's hearts, which he thought was a relatively smart approach.

Just let it go? Of course not. This guy is not the type to give up easily. After dinner, he made an appointment with several lawyers to play golf together and consult them on the possibility of suing Rainbow Beauty for false advertising.

He could sue, but the problem was that even if he could extort money in the end, it wouldn't necessarily go into his pocket. Considering Rainbow Beauty's profit and the size of the company, even if punitive damages were awarded in the end, the amount wouldn't be too large. At least there was no way he could get hurt enough to make Han Chudong reconcile with him.

After understanding the situation, Kevin Benjamin suddenly felt a sense of helplessness and frustration. His goal was to make money from Rainbow Beauty, not to bring the company down. Looking back now, he regretted not trying hard to be friends with Han Chudong, but instead chose to become an enemy, so that he lost even the opportunity to buy shares.

I'm ready to continue looking for areas that can be used, such as testing whether there are any harmful substances in the product formula, or checking whether Rainbow Beauty and Han Chudong personally have evaded taxes. If all else fails, I'll use a shell company and try to get investment.

Kevin Benjamin was a smart and patient bastard. He felt that his next fight with Han Chudong wouldn't take long...

Han Chudong waited until she returned to the company, but she didn't hear that K contacted her again.

There is a saying that goes "A fly never bites an egg that has no cracks." After returning to Los Angeles, he immediately invited several experts from a consulting company to help find weaknesses that might be exploited. He also asked the employees one by one to find out whether K was planting a spy in the company.

After checking, I actually found some problems.

A certain employee didn’t know K, but stole financial statements from the company. He wasn’t strong enough mentally, and when he was questioned, his legs started to tremble. He was fired on the spot…


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