Chapter 198 Luxury Goods Industry



Borrowing money is not a bad thing.

For Han Chudong, daring to take out loans can shorten the time it takes to accumulate capital.

Moreover, he was confident that he could make more money with the principal, so he dared to borrow even 40 or 50 million US dollars from the bank, even if the annual interest was 5 or 6 million US dollars.

With a great opportunity right in front of him, it would be absolutely foolish for him to rely solely on accumulating money bit by bit. After all, although he is rich, most of the money is in the value of the company itself. Since he is unwilling to sell shares or choose financing, borrowing money from the bank becomes the best way to raise funds.

A few days ago, he found that he had the chips to get a loan again, so he contacted Mr. Clifton Nett and asked him to help find some successful beauty brands.

It is both an investment and a way to take advantage of the situation.

Rainbow Beauty suffers from a lack of foundation. The company was established less than half a year ago, but it has invested too much money in marketing expenses, having already spent more than 10 million US dollars, and will inevitably invest more in the future.

A careful calculation shows that although the returns far outweigh the investment, it inevitably leads to waste. At the same time, the products are too single and it is difficult to maintain the high-end image that has been forcibly created.

Therefore, Han Chudong wanted to grow stronger through acquisitions and expansion, and also wanted to enter the European market, which led to the idea of ​​acquiring a certain company.

After looking through the list on paper, I found quite a few familiar names.

Han Chudong asked Mr. Nate, "Are you sure that the valuation of this company called Gucci is only 60 to 80 million US dollars?"

"That should be right. I remember that it seems that it hasn't been launched yet. I got the information from a French business consulting company. For more details, you need to look at the detailed information. I can't remember everything."

He has indeed become big, and a market value of tens of millions of US dollars is not a big problem in his eyes.

There is also the YSL company, whose valuation range is only 20 to 30 million US dollars. Dior, Chanel, Givenchy and other companies make more money and have higher market capitalizations. Various brands have not yet begun to develop into giants.

I smelled a strong business opportunity and couldn't wait to get detailed information from each company, then went home and sat in the living room to look through it.

The luxury brands in his memory are the result of nearly half a century of development and continuous brand shaping.

Take Gucci for example. The company only started using the double G logo a few years ago. It was not long after the company was established in the United States that its globalization process began.

YSL, Prada, Hermes, etc. are not very famous, and their prices are within Han Chudong's budget.

The truly famous ones today include Chanel, Givenchy, and LV. Among them, Givenchy relied on its close relationship with Audrey Hepburn and became famous in movies such as "Breakfast at Tiffany's". Chanel, needless to say, has been investing in the fashion circle every year and has already established a very high brand image.

I originally just wanted to check for cosmetics and skincare companies, but I found these companies. The reason is that there are relatively few companies that have truly made their fortunes from beauty products. In Europe, most of the companies have entered the beauty market from the fashion circle, and they all have some connections.

This business makes money too quickly, and Silicon Valley is still half-dead. I invested in Intel some time ago, but not only did I not make any money, I lost more than 300,000 US dollars.

This made Han Chudong think of temporarily entering the fashion circle, learning from the future French Moët Hennessy - Louis Vuitton Group, and building his own fashion empire. Given the current development of the IC and IT industries, it is obviously not as safe as investing in these.

Rather than acting as a so-called "tech godfather", he hopes to make more money first.

After staring at the company briefings of Hermès and Gucci again and again, he handed them to Mr. Clifton Netter and told him, "I want detailed information about these two companies, including how many shares I can acquire if I invest in them. Can you help me try to contact them?"

"Really interested?"

“Of course, if the price is right, I will invest. Please help me make the connection as soon as possible. I will try to raise more funds in the meantime.

Honestly, if I had money, I would buy this one, this one, and this one. I have tasted the sweetness of making money from women, and building a luxury goods empire seems to be a very suitable way for me to make money. "

Han Chudong makes decisions without any hesitation, and there is no need to hesitate.

At least they have accumulated some marketing experience, which is nothing more than spending money continuously, choosing the best locations to open stores, finding the most popular celebrities to endorse products, and raising the prices to a level that only a few people can afford.

The source of funds for Baofeng Electric's expansion mainly comes from its own performance and the profits from Mango Toys and the Ex-Boyfriend series of facial masks, which are enough to support its further expansion. The money obtained from shares and patent loans just happens to have nowhere to invest.

I had wanted to develop my career in Hollywood before. An initial investment of three to five million US dollars would be enough to make a movie. The research and development of Aurora Games' home game console project progressed slowly. As for the development plan of the Walkman, it died before it even started. The reason was that the core patents had been taken away by others, and it was not cost-effective to invest in it further. The return might not be as high as expected.

Life is very good. Light Year Plastic Factory has started mass production of four-wheel drive racing car plastic components, and other parts have also begun production.

There is no wrong version in the 1619 book forum!

Perhaps because not much effort was put into it, Mango Toys became an asset that could be sold at any time in Han Chudong's eyes. He was thinking about making some more money, and after pushing sales and profits to the peak, he would try to transfer all or most of the shares and cash out the profits of the next few years in advance. Toy giants such as Mattel and Fisher-Price should be interested.

It is true that Mango Toys can make money, but in Han Chudong's opinion, the profits can no longer meet the demand. The most urgent thing is to recover the capital and invest in more promising companies.

After negotiating with Clifton Nate for more than half an hour and explaining everything that needed to be explained, Han Chudong personally drove a Ferrari Dino to the company and picked up Kyoko Mochizuki on the way.

Over the past half month, I have spoken to Miss Helena Bowman every now and then, without delaying either side, but I am not stupid enough to take the initiative to cover for her and explain the existence of other people.

Occasionally, he would stay overnight at Kiko Mochizuki's house, and their relationship became much closer, but they never talked about living together.

However, Han Chudong did have the idea of ​​buying a new house and living alone. Living under the same roof with the elders would cause some troubles from time to time.

The good house he likes is far away from the city, and the ones within the city don't satisfy him. As a result, he has been temporarily delayed. He is considering buying a piece of land himself after earning more money and hiring a designer to help him build a super luxurious villa.

Right now.

He came to the company accompanied by Kyoko Mochizuki and two new bodyguards. One floor was not enough, so they recently rented the floor below.

When he entered the office, the phone rang. Mochizuki Kiko answered the call and told Han Chudong that someone in New York had found the guy who blackmailed him...


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