LV and Gucci are competitors in the same class, but LV has developed better. The company has long had its eyes on the Gucci brand, and its managers have been thinking about acquiring Gucci.
So when he heard that someone was trying to take action, the chairman of LV company would rather go into debt and borrow money from the bank in order to take over some shares and prevent Han Chudong from getting the controlling stake.
Speaking of which, Han Chudong was the one who jumped out on impulse and rushed towards Gucci's capital with a large amount of money.
Unfortunately, just as they blocked the Casino Company, the three heirs of the Gucci family fell one after another. In addition, Maurizio, who was tempted by the interests, had already gained absolute control of the matter.
Just because Louis Vuitton suddenly appeared, Han Chudong spent at least four million more US dollars to get enough shares.
The original plan was to acquire the Gucci shares held by Casino, and then cooperate with Maurizio Gucci to complete financing and dilute the shares held by other Gucci family members.
The cost of buying shares from Gucci family members was slightly higher than expected.
But it finally succeeded in acquiring Gucci and is only waiting for the French L'Oréal Group to transfer the money to complete a 30 million US dollar financing plan in order to stimulate further expansion of the company.
The day the financing was announced.
I heard that Louis Vuitton gave up its acquisition plan for Casino.
The company turned around and asked Han Chudong to buy it out at the original price, but Han Chudong had no money but wanted it very much, so he put it off for the time being.
…
More than 60 million US dollars have been spent, so it doesn’t matter if we spend a little more.
After secretly signing a new employment contract with Maurizio Gucci, Han Chudong said that he wanted to host a party at his own expense and asked the other party to help invite some colleagues and upper-class celebrities to come and have fun.
At the same time, it is also an official announcement to the public that Gucci's major shareholder has changed. The connections and circles of the rich are often accumulated with money. They were reluctant to spend money before, but now their ideas have changed.
It just so happened that he also had to meet with other shareholders, especially Casino Company. Han Chudong wanted to sign a memorandum first to give himself some time to raise funds.
If Mango Toys Company is successfully sold, or if it mortgages Gucci shares to get a bank loan, I believe it will be able to raise enough funds soon.
As long as he acquires the shares of Casino, it means that Han Chudong will have absolute control over Gucci, accounting for more than 85% of the total share capital. The only small shareholders left are Maurizio and two other members of the Gucci family.
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Rent a large villa with a swimming pool at the door and hire a professional party planning company to prepare drinks and desserts in just one day.
The symphony orchestra was well-known in Florence, and they also found a pianist who had given a solo concert in Rome. Han Chudong took some time out of his busy schedule and handed over the task of supervising the party arrangements to his subordinates, and they got everything done before the evening of the next day.
After all, I underestimated the Italian celebrities' passion for partying.
As soon as half past six arrived, guests began to arrive.
Han Chudong was wearing a black Gucci men's suit with the iconic red and green stripes embroidered on the cuffs. The acquisition had just been completed and the brand had already started advertising.
Kyoko Mochizuki rushed back from Paris, accompanied by Ms. Eva Hermès, and she also brought some of her wealthy lady friends in France, saying that they were here for a trip.
This trip to Europe.
Not only did it swallow up Gucci, it also acquired 33% of Hermès's shares. It can't be said to be a snake swallowing an elephant, but it's almost there.
If society had not become impetuous and there were too few women pursuing famous brands, resulting in poor performance of these luxury companies, it would probably not be Han Chudong's turn to take action.
The mayor of Florence came with his wife, and an Impressionist painter who was very famous in Europe also came. The young men and women of the upper class also came to join in the fun after hearing the news.
Maurizio was afraid that the atmosphere would become boring, so he gave up setting rules and asked his friends to invite some friends to come over to play.
His friend's friend also informed his own friends, and word spread from one person to ten, and from ten to a hundred. In just one day, more than eighty guests had arrived, and some colleagues in the fashion circle even came specially to join in the fun.
For example, a design director of Christian Dior, a shareholder of Bulgari, and the owner of a modeling agency.
Han Chudong walked around casually under the guidance of Mr. Maurizio and received more than ten business cards. People kept coming in from the door, and some young guys in their teens and twenties also came to join in the fun, which was quite like a party in "The Great Gatsby".
He originally thought that Americans love parties, but it was not until this moment that he realized that Italians are really amazing. They just drink when they get here, and they can chat with people around them regardless of whether they know them or not. They are quite outgoing.
Just have a quick chat with the party planning company and ask them to bring in extra beer and whiskey.
Han Chudong stood by the swimming pool with a glass of champagne, listening to others chatting in Italian, French or German. He had no way of joining in the conversation. He felt helpless but also found it very interesting.
After a while.
Finally, he met a British man who came over to talk to him and told him:
There is no wrong version in the 1619 book forum!
“Hi, thanks for the great party.
I am a designer for Rolls-Royce. A customer wanted to customize his steering wheel and seats with BALLY leather. He came to Italy to purchase that special leather, and was then brought here by a friend. "
"You only want leather from this brand? Rich people have special preferences. You should recommend our Gucci leather next time." Han Chudong joked, "I also have a Rolls-Royce, but it's just a regular version."
"Like our company's cars? Here's a business card for you. Next time you want special customization, you can call the number above. All customization services are handled by our team."
"Thank you very much, I will call you when I want to change the car, please feel free and have fun..."
After Han Chudong finished speaking, he pointed at Maurizio Gucci who was waving at him, indicating that he had something to do.
Seeing Han Chudong coming, Maurizio asked the band to pause first and said loudly: "The organizer of today's party is Mason Han! Now let's ask this billionaire from the United States to speak. I want to say that he has just become the largest shareholder of Gucci these days and brought in 30 million US dollars in financing. I hope his arrival can change Gucci and open more branches in the United States and Canada!"
He was the first to applaud, followed by others.
The translator hurried over to tell Han Chudong the meaning of the sentence, and then followed him to the entrance of the building.
Having never been the focus in front of so many strangers, Han Chudong coughed dryly and said, "Gucci is a great brand, worthy of being owned by the most wonderful women and the most successful men. In addition, I have just become a shareholder of Hermès. Well, Hermès is also very good, and even the stores are exquisite like works of art.
There is no purpose for holding a party tonight. As a newcomer in the fashion industry, I want to communicate more with my peers and share my joy with everyone present. If I say too much, it will seem like I am deliberately advertising for Gucci, so let's stop here and please have fun. "
Most people just laughed it off and didn't take it seriously.
But a group of people in the fashion circle, especially the product director of Dior and the boss of the modeling agency, couldn't help but look at Han Chudong a few more times.
Little do they know that in addition to Gucci, this young Chinese American has also taken over Hermès, one of the French fashion giants.
From this, we can vaguely smell something unusual, thinking that capitalists in the United States have begun to pay attention to the European fashion industry, and they are mixed about this.
Americans are not very popular in Europe...