They were sitting in a Rolls-Royce, with a Mercedes leading the way, and two bodyguards sitting in each.

Han Chudong has discovered that there are no suitcases with retractable trolleys on the market. He didn't pay much attention to it before, until he saw a suitcase with wheels just now. He was surprised to realize that in all the many flights he had taken before, he had never seen anyone carrying the kind of suitcase that would be very common in the future.

In fact, it wasn’t until two years ago, in 1972.

An American genius invented a suitcase with four wheels and a strap and obtained a patent, but it has not yet become popular.

They are really just wheels, not casters that can move.

Han Chudong had secretly taken note of this matter, thinking that if he found out after investigation that no one had ever applied for a patent for a trolley case, he would apply for it himself and give it to Gucci and Hermès as a gift.

In addition, they are also trying to contact top Hollywood female stars. Not only do they give them money, they also want to design and customize new handbags with the same name for them, using the star effect to increase attention.

At present, it is just a plan. Kyoko Mochizuki contacted the CEOs of the two companies on behalf of Han Chudong. There is absolutely no problem with Gucci, but it is hard to say whether Hermès is willing to listen to his advice. After all, he has not got the decision-making power, and the management is still under the control of the Hermès family.

As Hollywood movies go global and bring American culture to countries around the world, betting on Hollywood movies and the stars themselves is both efficient and cost-effective in Han Chudong's eyes.

After all, he had been in business for so long and had the successful marketing experience of Rainbow Beauty. He knew exactly what he should do to make the two luxury goods companies grow and develop. So just two weeks after acquiring the shares, he couldn't wait to get involved in the specific business...

Bypass the city and head to the Burbank area.

When they were almost at their destination, Helena Bergman realized that the direction was wrong and asked curiously, "Where are we going now?"

"I'm giving you a present."

"What?"

Han Chudong told:

"My company is preparing a TV commercial for NBC and is going to take you to audition. If you appear on TV before going to school, it should be helpful for you in the future. I can go to Massachusetts with you in a few days and let you say a few lines in my crew. Didn't you just say that your parents' affairs are almost settled, so it's okay for you to appear on TV?"

Helena couldn't help but raise her eyebrows and said nervously, "Audition? Oh my God, why didn't you tell me earlier? I didn't sleep well last night."

"It's just an audition, and you look very beautiful now. It's my company's advertisement, so I have the final say on who to choose."

Han Chudong stretched out his hand and added, "If you shoot an advertisement for me, I will give you $50,000 for the use of your image rights. I asked last year's Oscar winner Liza Minnelli, and she asked me for $1 million, which I think is a bit expensive. You will work with Mia Farrow, the heroine of The Great Gatsby. Her movie was just released in March. The price offered by her agent is relatively cheap. I heard that she can appear on NBC for a symbolic price of only $10,000."

"Mason, I want to try, but I definitely won't take your money. After all, even the leading actress in a movie only costs $10,000. Don't give me money just because I'm poor."

Helena Bergman spoke with a firm tone. Compared with Kiko Mochizuki, she had a completely different personality and was very opinionated.

She once said that she wanted to be a star. Han Chudong remembered that and really provided Helena with the opportunity. It was just a casual thing.

Hearing this, he smiled and replied, "You have to give me a little. I can't ask you for help for nothing. Let's talk about this later. If you look fat on TV, I'll have to find someone else."

"fat?!"

"Just kidding, don't take it seriously."

————————

In order to control costs at the beginning of the year, advertisements were mainly placed in newspapers and women's magazines, and posters were hung on the exterior walls of major shopping malls.

Now that we have more money on hand, we bought an advertising spot in the middle of a cooking show, spending a total of $1.4 million.

We plan to test the waters on TV first. The average daily audience of that cooking show is about 800,000, most of whom are housewives. This covers the potential customer base of Rainbow Beauty, so it is more targeted.

Money makes things easier.

Judging from the current situation, it is in a healthy development.

The money earned by Rainbow Beauty will be reinvested into operations and promotions, knowing that the more potential consumers the company has and the more stores it has, the more money it can make, and it can be reinvested to continue its growth.

Considering that L'Oreal will launch facial mask products after July to directly compete with Ex-Boyfriend's mask, Han Chudong temporarily cut off all subsequent plans to invest in Intel.

Funds are being concentrated on promoting and expanding Rainbow Beauty's business, with the company spending more than a million U.S. dollars on marketing every day, which is more than the operating funds of industry giants such as Dior and Maybelline.

There is no wrong version in the 1619 book forum!

Japan.

As of mid-May, ten stores are being renovated, facial mask products have been packed and shipped from the Los Angeles port, and the expansion plan for the European market has officially begun. Head offices in cities such as London, Paris, Rome, and Munich are under preparation, and more than a dozen branches have been registered recently.

As mentioned before, this business is very easy to do because there are no competitors.

The European factory was chosen in the UK, and the Japanese factory was chosen in the suburbs of Tokyo, and money is being used to build up the market for this beauty company.

Parking the car in front of the advertising agency, Han Chudong had met with the agency's operations director last week. After finding the person, he introduced Helena Bergman to the other party and told her, "Mr. Hart, you can take her to an audition to see how she turns out. The copy will be shot according to the one you submitted to me last time. I brought the store negatives."

Upon learning that she was his employer's girlfriend, Mr. Hart immediately became enthusiastic. After shaking hands with Helena, he asked his employees to take her to put on makeup and change clothes.

Then he took an envelope from Han Chudong, which contained photos of customers queuing in front of various stores. They would be used in the short advertising film. With only 20 seconds of advertising time, it would be difficult to clearly express the positioning of the Ex-Boyfriend Mask.

It took more than half an hour to prepare.

A home scene was set up on the set, and Helena showed up in her pajamas, confused, and was directed by Mr. Hart to shoot over and over again.

After changing clothes, she continued taking photos in other places, waving and smiling at a handsome European man.

More than an hour passed before she came to her senses.

This is not an audition, they are clearly already filming...