The price offered by Japan's Shiseido Co., Ltd. was unexpected, but it didn't make Han Chudong very tempted.
As mentioned before, Rainbow Mask owns the patent for mask paper, not just the skin care formula. Others can also formulate a variety of skin care products, but if they want to produce and sell soft masks in major markets, they cannot avoid its patent.
This is Rainbow Beauty’s core competitiveness and also its most valuable business.
Being watched by a crowd of people.
Han Chudong could feel the heat in their eyes, an undisguised desire for profit.
Although I feel sad that I cannot monopolize the market, it is necessary to find a partner for safety reasons.
The ties between the consortiums are becoming loose, but consortiums of all sizes still exist. Take the California consortium for example, its overall size is as high as more than 100 billion US dollars, affecting countless small and medium-sized enterprises.
Even if some powerful people among them set their sights on Han Chudong's business, it would be almost a disaster for him.
The media is controlled by those big companies, and they have extensive social connections. Even Han Chudong himself feels that his piece of cake is becoming more and more tempting. It is nice to eat alone, but not everyone has the ability to eat alone. At least he himself feels that his strength is not enough.
At the beginning, there were two paths before Han Chudong.
One is to sell facial mask papers to the outside world and give up some profits as we do now.
The second is to allow Rainbow Beauty Company to raise funds or go public, introduce other powerful shareholders to become allies, and form a collective interest group.
Both have to give up part of the market, and the former will cause less loss in comparison.
Han Chudong wanted to get the biggest piece of the pie, but didn't want to argue with other shareholders, so he chose to sell facial mask papers to the outside world and set some thresholds that were very favorable to him.
For example, limiting the number of competitors to avoid disorderly competition, or cashing out in advance by transferring cooperation rights and using the funds for investment to make up for losses.
Considering the upcoming IC and IT boom, since you are confident that you can make money from other fields, it is better not to be too unscrupulous. After all, there is life, there is hope.
There is no need to force yourself to fit in if you are in different circles.
Before the cooperation rights were signed, executives from many companies on the scene were still competitors of Han Chudong. They had no intention of showing goodwill, and Han Chudong did not take the initiative to talk.
With a smile on his face, he walked directly into the brightly lit small conference hall.
The auction ceremony was hosted by Mr. Colin Farrell. As the head of the marketing department of Mason United Group, Colin planned tonight's event and was more familiar with it than Han Chudong.
After a brief conversation with Dawson, Vice President of Procter & Gamble, and then a chat with Daniel, Vice President of Johnson & Johnson, Han Chudong finally came in front of the French men.
The leader of Christian Dior was named Louis Ulliel, who was in his forties and tall.
To be precise, among the executives present, actually no one likes Han Chudong.
The racial issue is only one aspect. What's more important is that he only started to develop his business this year, but he has already achieved such a scale of success, which makes them feel ashamed in comparison.
Taking into account Han Chudong's age and race, under the influence of an arrogant mentality, this feeling of inferiority gradually turned into a kind of hostility. On the one hand, she was amazed, and on the other hand, she was very unconvinced. Ultimately, it all stemmed from racial discrimination.
If he were replaced by a white person, many people would probably think it was normal.
You have to know that it was only 1974, and hotels and restaurants in some southern states still refused to accommodate black customers, and the status of Asians was not that high.
Even half a century later, the mainstream idea in Europe and the United States is still white supremacy, let alone now.
Louis Uriel also disliked Han Chudong.
I think from the bottom of my heart that this cunning young Asian businessman is so despicable. He is as smart as a Jew and actually gave such a big gift to the L'Oreal Group.
Christian Dior competes directly with the European and American markets and has finally captured part of the market. Unexpectedly, they would start selling soft facial masks. The friend of my enemy is my enemy. It would be strange if they liked Han Chudong.
After saying hello without commenting, Louis Uriel thought that it would not be his turn to win the two auction spots tonight. He asked tentatively, "I saw you talking to the two people from the daily necessities company just now. Do you really want them to bid for the cooperation rights and then compete with you at the reserve price?"
"They have a wide sales channel and will also buy facial mask paper from me, but I don't mind."
There is no wrong version in the 1619 book forum!
Han Chudong understood that the French executive in front of him wanted to sow discord and put Johnson & Johnson, Procter & Gamble Group and their beauty companies into different circles in order to fish in troubled waters.
Feeling that the method was a bit low-end, he changed the subject and said, "I just went to Europe last month and bought the Italian Gucci brand and also invested in the French Hermes. So...how about we cooperate? I want to acquire Christian Dior or buy part of its shares. If we become friends, your company can sell my company's products on my behalf and buy from me at wholesale prices. There is no need to participate in tonight's auction.
I have someone do a survey, and the valuation of your Christian Dior is about 130 million US dollars after deducting debt. I am willing to buy shares from your shareholders at a 20% premium. Otherwise, you can accept my financing at a valuation of 150 million US dollars. At that time, we can form an alliance of interests, including Gucci, Hermès, Rainbow Beauty, and your Christian Dior, increase each other's competitiveness, unify layout planning, and compete with those companies for the market. Isn't it great?"
Japan's Shiseido Co., Ltd. had just wanted to acquire Rainbow Beauty as a whole, but Han Chudong immediately set his sights on Christian Dior.
Big fish want to eat small fish, small fish want to eat shrimp.
Christian Dior is not a small company, but considering the overall size of Mason United Group, the pressure to acquire it is not too great.
Dior's main business is divided into two major parts, namely the beauty business and the clothing, shoes and bags business. In addition, its jewelry is also quite famous. In recent years, its expansion momentum has been relatively strong. Han Chudong took Kiko Mochizuki to visit the company's store on Rodeo Drive.
Christian Dior shined brightly at this year's spring fashion week and has become one of the representative fashion brands in the minds of women.
Louis Uriel had a strange look in his eyes. He knew about Han Chudong's acquisition and investment in Gucci and Hermès, but he didn't expect that even the company he managed was targeted, and the price offered seemed quite good.
Ask: "How much money do you want to raise and how much shares do you want to own?"
"I should ask you how much financing you are willing to accept, even if it means buying your entire company. Remember to inform your shareholders that I am always willing to sit down and discuss the details..."