The white old man who is the major shareholder of the real estate company is named Powell. He is short, has a big belly, and has sparse hair on his head.

In Los Angeles, he is quite famous.

Old man Powell had heard of the name Mason Han. Many people might not know him, but among the upper class in California, almost no one did not know Han Chudong. Even if they had never met him, they had heard of his name through various channels.

It can be said that this year in the entire state of California, and even in the entire United States, the title of "the most successful businessman in 1974" has almost been determined by Han Chudong.

He developed a product that was popular among female users and achieved success.

certainly.

The wealth is mainly concentrated on the books, and the actual revenue scale is not that large. Because it was discovered that the facial mask paper patent could make money, various appraisal agencies calculated a figure based on the city's long-term expected profits. Together with other assets, this figure pushed Han Chudong to the throne of "the second richest person in Los Angeles" and "the fourth richest person in the United States."

The number one is still oil tycoon J. Paul Getty, followed by an IBM shareholder and an heir to a pharmaceutical company.

At least that's the case on the surface, but in this age when information is poorly transmitted and wealth is easily hidden, there are too many big sharks hiding underwater.

Looking at the world, with the assets currently controlled by Han Chudong, he may rank outside the top 30 or 40. If the royal families, trust funds, etc. of many countries are included, the ranking will definitely be lower.

In order to reduce taxes and realize the inheritance of wealth, wealthy people like to disperse their assets and hide them in multiple countries and regions. They also have assets such as bearer bonds, gold jewelry, and artworks whose specific value is difficult to count.

The tongues that convey information are controlled by the rich, and there is a kind of tacit understanding. Due to the lack of a social supervision system, the rich have an easy life these days.

Unless they really can't hide it, they don't like to show up in front of the public and let ordinary people know how much wealth they have...

Lucky people like Han Chudong, who are born with an investment guide, are exceptions.

Like Powell, more businessmen also need a bit of luck in addition to brains.

The real estate winter came suddenly, and it pushed this real estate project into a desperate situation. With loan interest rates being too high, house prices and rents are falling. After calculations, I feel that if I find an investor and continue to develop the project, I will lose almost the same amount, and probably even more.

The bank has to pay interest, and the money owed to the construction party also has to pay interest, not to mention that the value of the assets themselves has also fallen with the depreciation of the currency. At this moment, Old Powell was powerless: "Since it is Mason Han, then I believe he is really capable of taking over this project. Give me some time to meet with my partner and give you an answer before ten o'clock tomorrow morning?"

Seeing that the old man didn't bargain or pretend to be serious, Arthur's assistant felt a little uneasy, wondering if the offer was too high. Then he thought that maybe the other party had already accepted his fate and just wanted to make up for the loss.

Without further ado, he asked Powell to send someone to take him to the construction site.

It has an excellent location, located in the heart of Los Angeles, about one kilometer away from City Hall. It has a total of nineteen floors, twenty-one floors including the underground parking lot, and a park to the north.

The pillar industries in the United States are complex and have almost no weaknesses, so the real estate industry is not the only one that stands out. Looking at the ratio of average income and real estate prices, there has been very little fluctuation in the past half century.

Take the unfinished building that Han Chudong has his eyes on, for example. Including the land ownership, the asking price is only 10 million US dollars. The main structure is almost completed, and as long as the funds are in place, people can move in in about a year.

Han Chudong visited the site and saw the design drawings. He felt that the white exterior wall was a bit ugly and could not withstand weathering and erosion.

If you really plan to buy it, you have to redesign it inside and out.

…

Tokyo, Japan.

Ishikawa Hayabusa just presided over the opening ceremony of a new store today.

Since then, Rainbow Cosmetics has opened as many as sixteen store display cabinets in Japan.

Compared with Shiseido, it is definitely at a disadvantage, so when promoting it, it says that even Shiseido's soft mask products are learned from the ex-boyfriend series of masks. Even L'Oreal has learned from Rainbow Beauty, and its products have long been sold out in Europe and the United States.

As more and more money was invested, it gained some fame in the major Japanese markets. However, as expected, since July, its sales have been crushed by Shiseido.

Just when they had finally gained some confidence to make great achievements, they fell into trouble again because Han Chudong compromised and backed down with his peers. Although the performance was still increasing, the expansion speed was not as fast as Shiseido. They had ready-made stores all over Japan, even in small towns, and maintained cooperative relationships with other retail stores.

There is no wrong version in the 1619 book forum!

Part of the investment originally made in the soft mask advertisement seemed to have helped Shiseido, allowing consumers to easily accept the soft mask launched by Shiseido and reduce the investment in the market development stage, that is, the funds spent on cultivating consumption habits. Ishikawa Hayabusa realized the problem and worked out a plan, which he prepared to send to Han Chudong via fax machine.

At this moment in the ordinary office building, Ishikawa Hayabusa called the deputy general manager of the branch office and asked him to read the plan and then asked:

Yojiro, what do you think? There is a problem with the product positioning of the headquarters. I think it is far from enough to launch a four-pack product. We must launch a product priced below 5,000 yen (yuan), preferably 4,000 yen, or even 3,500 yen.

Currently, Shiseido sells an eight-pack of facial masks for 7,000 yen, while we sell for 11,000 yen. How can we possibly compete with them?"

The current exchange rate is about one U.S. dollar to 292 yen. Japanese companies use this to gain ground in the international market, but American products sold in Japan would be very uneconomical and not very competitive.

The company's vice president, Saito Yojiro, put down the project plan, nodded and said, "Even though the production line will be delivered in August and the product can be put into production and market in Japan in September, if we maintain the current selling price, it will still not be an advantage. After all, we are a new company and not well-known enough.

What is the president of the United States thinking? With sales of 100 million yen, even if the profit is 90%, it is not as good as 10% of 2 billion yen. Everyone can do the math. Why not just launch a low-end product? Most consumers are only willing to accept low-priced products. "

Ishikawa Hayabusa said: "The president has certainly considered this. It is precisely because the company is not well-known that it has to create a high-end image and has positioned itself as high-end from the beginning. Launching low-priced products now will only drag down other mid- to high-end products.

So I suggest acquiring other companies or establishing a sub-brand, so that we can have a cost advantage in the competition and not lose the main market. Now is the most critical time..."