During this period of time, we have been mainly acquiring finished product patents on the market, and then improving them and turning them into Rainbow Beauty products for external sale.
Whether it is liquid foundation, essence lotion, lipstick, eye shadow, mascara, toner, etc., they are all launched to the market in this way.
The beauty product R&D laboratory in San Francisco is important, but it is not a core asset. Since the company has more funds on hand, its presence has been greatly weakened.
After all, there are too many finished products on the market, and it is too easy to find good products. In fact, the efficacy of many cosmetics is far better than similar products from big brands. However, due to lack of fame and poor sales channels, they become low-end products that no one cares about.
After they are acquired by Rainbow Beauty, they can often be transformed into high-priced luxury beauty products by improving the packaging and raw materials, which are much more affordable than self-developed products.
Of course, this kind of thing is kept secret, which is considered an unspoken rule in the industry. When marketing externally, they will not admit that the R&D amount may be only tens of thousands or even thousands of dollars.
The reason why it is easy to make money from women is because they tend to follow others blindly, like to make impulse purchases, and are easily influenced by advertisements and the environment they live in.
Rainbow Beauty has made a lot of money by acquiring patents and expanding its product lines. Its current main products are still kits and facial masks. With the emergence of competitors, the growth momentum is not as strong as before, and there are no longer crazy scenes of people queuing up to buy. It has entered a period of stable development.
Half a year has passed since the emergence of soft facial masks, and the novelty has gradually faded. Coupled with the emergence of three strong competitors, it is normal for such a situation to occur.
Negotiations with companies such as Maybelline and Christian Dior are still ongoing.
In some cases, venture capital investors are pumping money into businesses that don't need more money. These businesses clearly have enough money, but if they don't accept more money, investors will provide huge support to their competitors, threatening these businesses.
Christian Dior is currently facing such a situation. GUCCI, Hermes and YSL, three European companies, have obtained financing from Han Chudong and are using the funds to expand and develop, seize the European market share that originally belonged to Dior, and implement a deeper layout in the global market.
This has led to Christian Dior recently starting to soften its stance, and the top management seems to be considering accepting a round of financing. As for Maybelline, which is already listed on the New York Stock Exchange, its shares can be bought as long as the price is right. However, when facing Han Chudong, the major shareholders who hold more shares unanimously chose to wait for a higher price, and the premium rate was relatively high.
Considering the economic situation that has fallen into a cold winter, Han Chudong is not in a hurry and has only acquired a small amount of circulating shares recently.
Since the launch of "low-priced" facial masks in four-piece and single-piece packs, accompanied by crazy advertising on TV, the market share of Ex-Boyfriend's Facial Masks is recovering. The company is also preparing to create a new brand and delve deeper into the cosmetics and luxury goods markets.
Recently, Kyoko Mochizuki has been helping to contact several fashion design masters on behalf of Han Chudong, trying to cooperate with them by providing capital to create new brands. Among them are both tailors employed by the British royal family and emerging newcomers.
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He established a Mason Venture Capital company in Silicon Valley, whose employees include both financial practitioners and consultants hired from Stanford University.
The company is not busy on weekdays. It is only responsible for collecting development information on cutting-edge technology and assisting in the management of Intel and Aurora Games.
Just three days ago, they submitted a document that interested Han Chudong. It was about a project under a company called Xerox.
Xerox mainly produces copiers and printers, with a relatively high market share. However, in 1973, the company launched a "personal computer" called "Alto".
It was one of the first computers designed for personal use, invented the previous year at Xerox's Palo Alto Research Center and the first to use desktop analogy and mouse-driven graphical user interface technology.
Han Chudong had heard of this product before.
I also know that there are rumors that Steve Jobs was inspired by his visit to the Palo Alto Research Center and added drop-down menus, screen dragging, menu bars, copy and paste functions to his own Apple system.
What really interested Han Chudong in the document three days ago was that some famous American universities, such as MIT, Stanford, Columbia University, etc., had received Otto donations, and they were gradually used in many fields. A professor at Stanford University even used it to connect to the ARPANET and find real-time stock information on the Nasdaq Stock Exchange.
And from what we have learned, the Palo Alto Research Center has many talented people, but Xerox did not realize the value of Alto. It only produced a batch and donated it everywhere. It was not used in the commercial field and it was not available on the market at all.
This gave Han Chudong the opportunity to enter the personal computer field. After finishing the meeting in Los Angeles, he planned to go to Silicon Valley again to see the Xerox Alto with his own eyes.
If he had the chance, he would like to take over the research center and all of Alto's technology from Xerox. Even if it could only be used to play games or query stock information like the future Bloomberg News terminal, it could still bring in a huge profit.
There is no wrong version in the 1619 book forum!
Xerox did not realize the huge value of this technology, but Han Chudong was very clear. In his opinion, if it was operated well and developed smoothly for a few years, there would be no room for the development of Apple and Microsoft in the future, and it might even strangle the blue giant IBM in some patented technologies.
These are pretty much what he's been concerned about lately.
After staying in the hotel for a while, I fixed my hair in the mirror, looked around, and left for a social event.
So many politicians, celebrities and multinational businessmen provide him with platforms to expand his network, some of whom are worth getting to know in advance.
As soon as he arrived at the hotel where the meeting was held, he met Governor Culbert Olson, with whom Han Chudong had watched a Major League Baseball game at Dodger Stadium last time.
After shaking hands and greeting each other in a familiar manner, Olsen smiled and asked, "You look even more impressive than the heads of state and prime ministers of some places. There are only special agents around here today, so there is no need to bring so many bodyguards. Wait a moment, I'll take you to meet some old friends..."