Last November, he successfully impressed the Dior family and acquired a 20% stake in Christian Dior through financing. Later, he accidentally started discussing another deal.

Probably due to poor sales performance, Christian Dior took the initiative to propose to separate the beauty business from the fashion business, attempting to join forces with Rainbow Beauty to create a new beauty brand and develop it independently.

Even the name has been decided, it will most likely be called "Dior Rainbow".

Han Chudong didn't care which word came first and which came last. She thought that she could leverage Christian Dior's influence in the fashion circle and among upper-class consumers to boost the reputation of Rainbow Beauty Group and establish its high-end status.

This kind of cooperation, which is beneficial to both parties, is naturally easy to discuss.

I met Mr. Louis Ulliel, CEO of Christian Dior, during the auction of the facial mask paper agency rights. Later, we had several phone calls to discuss the purchase of shares from the company's shareholders at a valuation of US$160 million. Finally, the financing was completed at a valuation of US$170 million.

This transaction has not helped Han Chudong make any money yet, but has instead resulted in some losses.

I met Louis Ulliel again tonight. We met at a restaurant near Beverly Hills after the Dior show.

They were accompanied by senior executives from both sides, a total of seven people, who sat at a long table and ordered their own dishes.

Han Chudong acted like a host and ordered two bottles of Chateau Margaux red wine, which was produced in 1964. He was currently negotiating a purchase with the owner of Chateau Margaux. It would be outrageous to buy the wine just because of its fame without tasting it once.

After drinking several bottles of red wine produced during World War II, he found that red wine had been stored for too long and its taste was not as good as the new wine released in recent years. During the conversation, the waiter had already helped to bring the red wine and opened it. He could smell a faint aroma of the wine and the bottle was quite delicate.

After greeting the CEO, product director, deputy financial director, and a shareholder respectively, and seeing so many people from Christian Dior, Han Chudong subconsciously felt that a result should be reached tonight. He only brought the senior vice president of Rainbow Beauty and assistant Arthur to accompany him.

now.

Han Chudong ended the pleasantries and asked tentatively, "My people have discussed the current agreement with you several times. Are you all acceptable? Just a few days ago, I had a quarrel with a partner in the electronic game business. That guy wanted to steal the patented products that belonged to us. So I think if there is any dispute, it is better to resolve it before signing the contract."

"That's why we rushed here to meet with you tonight to discuss. After discussion among shareholders including Mr. Alain Mahler, we have reached a preliminary conclusion. We are willing to accept a cooperation plan in which your company holds 75% of the shares and we hold 25%." CEO Louis Ulliel said, his English accent full of French accent. If they had met at other times, he might have asked Han Chudong about the betrayal he mentioned, but today's meeting was more formal and not suitable for casual chatting.

Since the end of last year, Christian Dior has taken the initiative to discuss the possibility of divesting its beauty product line for cooperation. Rainbow Beauty, at the instruction of Han Chudong, quickly provided two options.

One is to jointly develop products, share some publicity channels, and then sell them in Christian Dior stores. After two years, they will be able to obtain authorization to produce soft facial masks, but they will have to pay patent licensing fees for purchasing facial mask paper. Rainbow Beauty will hold a 50% stake in the new company.

The second is to jointly develop products and share some publicity and sales channels. The products will be sold in Dior stores and placed on all Rainbow Beauty store counters, and sold as high-end products of the same grade as the Ex-Boyfriend series of skin care products and Rainbow series of cosmetics. Han Chudong will hold more shares and give the new company the opportunity to produce soft facial masks in the future.

Judging from what Louis Ulliel said, Dior obviously chose the second cooperation plan, which was within Han Chudong's expectations. After all, Christian Dior has the ability to develop new products independently. What it currently lacks is only sales channels and a more professional and powerful marketing team.

To put it simply.

Currently, Christian Dior's beauty and perfume project can only provide a profit of about two million US dollars a year. By cooperating with Rainbow Beauty, although the shareholding will be reduced, it is possible to increase the profit amount and use the fame of Rainbow Beauty to drive its own development.

Judging from the market sales situation, the beauty and perfume line has always been a secondary business of Dior. Its current market value is mainly supported by the clothing and accessories business, which is at the top of the industry. This is why Han Chudong was eager to invest in it at the time, as it made up for the shortcomings of Gucci, Hermes and YSL.

If it was really just a notification about which cooperation plan to choose, then there was no need to meet tonight at all. Therefore, Han Chudong showed no joy at all and waited quietly for the next steps.

really.

Alain Mahler, a small shareholder of Dior, said, "We are willing to cooperate, but there are still some problems with funding. It is fair to calculate the initial investment according to the proportion of shares. However, you require us, who own 25% of the shares, to bear 30% of the investment. Neither the major shareholder Dior family nor I can accept such a condition."

Because Han Chudong was a shareholder of both parties, he was naturally excluded from the discussion among Dior shareholders.

There is no wrong version in the 1619 book forum!

If the new brand Dior Rainbow is established, the initial investment is expected to be 10 million US dollars, which will be used for publicity, research and development, renting office space, etc. The 5% share is only 500,000 US dollars. After listening to this, Han Chudong smiled and replied: "OK, then according to your wishes, I will pay 7.5 million US dollars, that's all, right?"

"There's something else. We hope you can make some promises about performance. In addition, Dior's beauty business has relatively stable profits, but you haven't provided anything except sales channels and this money, so I want to increase our shareholding to 30%."

"Are sales channels not important? Don't forget that my products overlap greatly with yours. The only thing missing is perfume. If I were not a shareholder of Dior and wanted to help Dior improve its performance, there would be no need to start this cooperation."

Han Chudong knew that CEO Louis Ulliel was just bluffing her, and she had no intention of backing down. She shook her head and continued, "Just because I can help you open up the US market is worth five points of shares. I insist on giving you only 25% of the shares..."