This is Han Chudong’s first time doing business and he doesn’t have much experience, so he is still slowly accumulating experience.
There are more than 100,000 US dollars in the account. In fact, the money should have been used for advertising when the second Baofeng Electric Appliances branch was opened.
Currently, the money earned from selling toys is much more than that from selling home appliances.
The yo-yo is indeed a very popular toy, and he has some good toy ideas in his mind, but they have not been put on the market yet.
Until now, Mango Toys is still not doing well, with its management being haphazard and not formal.
After all, the time is too short.
All in all, it has only been more than half a month since I started selling toys, and I haven't had time to take care of that aspect for the time being. During this period, I was also distracted by things like Baofeng Electric and Miss Helena Bergman.
However, it must be admitted that for a business novice, this result is already quite good.
Recently, Han Chudong has been reading some books related to business management. The memory in his mind determines whether he can make money, and these management knowledge can determine how far he can go in the future. It is worth spending some energy to take it seriously.
As for the development of the two companies, his thoughts gradually became clear. He set a two-year plan for himself, trying to make a fortune and then move to Silicon Valley and Wall Street for investment.
It’s too far to say now.
At this moment, Han Chudong, holding a checkbook, asked a white girl with her hair in a bun at the front desk of the Los Angeles Times: "I want to place an advertisement in the newspaper. Who should I ask?"
"Sir, do you have an appointment?" The other party looked up and had a perfunctory smile on his face.
It's not that she's dealing with him, but there are too many people coming to her to ask questions every day. She has already become numb from work, with constant phone calls and things to do. How can she have the good mood to deal with everyone?
"No."
"Go to the third floor and find someone in the advertising department. They will tell you what to do. The advertising space is full recently. You may have to wait a month or two before it's your turn."
“…”
Han Chudong said in a surprised tone: "So long?"
"Yes sir, we are the largest circulation newspaper on the West Coast."
A large circulation means more customers will come to advertise.
Without the Internet, all advertising can only be done through billboards, television, radio, magazines and newspapers. The media industry has an easy life. As long as you are famous, there will be no shortage of sponsors willing to place advertisements.
Since there are many people willing to place advertisements, it means that the price is probably not that low. This is not a casual thing. Even advertisements for recruiting cleaners can be printed in local tabloids.
After thinking about it, Han Chudong finally gave up.
If it is 100% effective, he would certainly be happy to spend money, but if his peers don’t see it, it means that the invested money is wasted.
I then started to think about radio stations, thinking that if I could get my advertisements in time, I could try finding some larger radio stations.
He was just about to leave.
The lady at the front desk had already picked up the phone and asked, "Sir, what type of advertising do you want to run?"
"Toys, the kind that kids and teens might play with."
"Toys... Have you ever won an award at a toy trade show? This is a routine registration. I'll tell you which advertising department to go to later."
“Exhibition? My products have never been exhibited.”
A light flashed through Han Chudong's mind, and he suddenly realized that he had done something stupid.
Why bother looking for toy wholesale markets? Wouldn't it be better to go directly to a large toy exhibition? Maybe toy dealers from all over the world will be there, so why worry about not finding a suitable partner? I hurriedly asked, "Do you know which toy exhibition is the largest?"
"Sorry, I don't know. You should be able to find information in the library. Go upstairs and find Advertising Department 2. Different advertising spaces have corresponding prices."
…
Thinking of the exhibition, Han Chudong was even more reluctant to give the money to the newspaper.
Without a computer to search for information, the stupid way is to go to the library to look through past newspapers and find past reports that can be used.
But he had a better idea.
I threw away the advertising application form that needed to be filled out, left the building, found a telephone booth, looked through a bunch of company information in the yellow pages, and quickly found the contact information for Disney.
After inserting a coin and calling, someone answered the phone and a voice came from the other end: "This is Disneyland. What can I do for you?"
In deliberately unfluent English, Han Chudong asked, "I am a businessman from Southeast Asia. I want to be your agent for selling toys in Malaysia, Hong Kong and other places. I own more than a hundred toy stores. Does your company have any plans to participate in any toy exhibitions recently? I would like to go there in person and discuss cooperation."
Disney not only produces animations, but also sells peripheral products and toys.
Upon hearing this, the other party replied: "Please wait a moment, I am not sure about this aspect, it may take a few minutes."
"Okay, please give me an answer as soon as possible."
"Well, I won't hang up. Wait a moment. Maybe my colleague knows..."
There is no wrong version in the 1619 book forum!
Standing in the telephone booth, Han Chudong would throw in a coin every once in a while to avoid the call being disconnected.
I soon heard the news that there would be an event sponsored by the American Toy Association in Chicago next month, and a global toy fair in New York in January.
All very far away.
But this also allowed Han Chudong to learn another piece of information, that there actually existed such an organization as the Toy Association.
I had a rough idea in mind, so I replied that I would go and have a look when the time came. After hanging up the phone, I was in a very good mood. I was thinking about tinkering with a few more toys and then taking them to the exhibition to look for suitable partners.
————————
It's a sunny day today with a clear blue sky.
Han Chudong got into his red Jaguar sports car, and passers-by gave him a thumbs-up and praised his car for being cool.
Not far from City Hall, you can see people protesting against the war in Southeast Asia. More and more people feel that it is a very unwise move to be stuck in that quagmire, which has caused countless deaths and injuries to Americans.
The newspapers talk about these things over and over again every day. Unlike when he just woke up, Han Chudong has some understanding of the current situation.
However, it must be admitted that despite the constant internal and external conflicts, the US dollar is still quite valuable and the living standards of the locals are extremely high.
The wages in Chinatown are lower, but in downtown Los Angeles, many people can earn six or seven thousand US dollars a year, and some earn more. If this amount of money is put in other developing countries, it would be a huge sum of money, so it has attracted many illegal immigrants to make money, and most of them can only gather in slums with poor security.
Speaking of which, in the minds of downtown Los Angeles residents, Chinatown also represents a slum. There are some middle-class and rich people there, but most of them can only do the lowest-level jobs, and there are also quite a few who do evil. Every time Han Chudong brings money home, he is a little nervous, fearing that someone will stop him.
Now that we are here, we can’t go back empty-handed.
In order to celebrate this long journey and learn some important news, Han Chudong decided to buy some things to celebrate. He carried large and small bags of clothes, shoes and hats, and also bought a Vacheron Constantin watch. In case he got robbed and he didn't have any money with him, he could use it to buy his life.
It's not that he's worrying over nothing. His father often says that someone is suddenly killed and the public security situation is quite bad, so it's better to be on guard and make some preparations.
I replaced my wallet, purse, and leather shoes with new ones, spending more than two thousand dollars in total. I also bought some things for my family, such as a necklace for my mom, a belt and wallet for my dad, and some jade pendants for the elderly couple in my family. The price of these full-green pendants was really low, and you could buy several pieces for thirty dollars.
Thinking whether I should stock up more jade, jadeite, antiques, etc. in the future, I loaded all the things into the car after leaving the mall and went home.
The road was the same one I took last time with Miss Bergman, but she was no longer there.
Thinking of the short few minutes in the motel, Han Chudong couldn't help but sigh. Apart from being a little mysterious, she was indeed a very nice girl.
Maybe it’s because I’ve never had her. I was so busy some time ago that I didn’t go to look for her, but I often think of her after she disappeared.
I regret not being more proactive at that time. Maybe everything will be different now...