Chapter 167: The King of Mealtime Ratings
6-7 o'clock, this is a time slot abandoned by all local TV stations.
It is regarded as a warm-up and transition before the news broadcast.
Basically, all TV stations do not broadcast very coherent TV programs.
It's dinner time, everyone is cooking and eating, and the house is bustling.
It's almost impossible to concentrate on watching TV.
So many TV stations just broadcast some small variety shows, comedies or some performance programs.
Since the Shaanxi Southern TV began to announce that it would broadcast cartoons.
The television industry is waiting to see what results this new model and approach will produce.
Some are not optimistic and think it is too risky.
Although some TV stations have tried to give this time period to children before.
But apart from the central bank, the effect is really average.
Some people think that Cooking Master Boy does have a very good reputation in the comics circle.
Just based on the popularity and traffic accumulated before, it shouldn’t be too bad.
1 is definitely guaranteed, but more than that is hard to say.
There are more than 10 central TV stations and more than 50 first- and second-level local TV stations in Daxia, but no more than 3 of them have 6-7 on-demand children's programs.
Soon, as the audience grew, the show gained popularity among children.
"The Cooking Master Boy" achieved a 1.3% viewership rating upon its premiere.
Ranked 14th in the same period.
This result cannot be said to be very good, but it is close to the top ten.
For southern Shaanxi, which has been at the bottom for many years, this is another masterpiece after "Wulin Waijiao"!
The next day, the ratings rose slightly to 1.52%!
Hou Yong started to feel a little high, and he began to feel a little bit excited.
It won’t be another “Wulin Waijia”!
But soon, he regained consciousness.
Don’t float, don’t float. This is a cartoon. Just be satisfied if it passes 2!
The greater the expectation, the greater the disappointment. He needs to stay calm...
On the third day, 1.89%! Ranked in the top ten! Ranked 8th in the same period!
Day 4, 2.01%! Ranked 5th in the same period!
!!!
This is a growing trend!
At this point, it’s impossible not to pay attention!
The industry began to feel that something was wrong!
"Fuck, it's broken 2!"
"Between 6 and 7, is there any TV station with a 2-hour broadcast?"
"Uh uh uh, yes, Yang Ma!"
"Don't we usually just watch whatever channel we tune into? And then wait for the news broadcast!"
“It’s a cartoon!”
"Are you going to take off?"
"Are you talking about Little Chef or Southern Shaanxi?"
"Let's fly together!"
What they don’t know is that the first thing many children do when they rush home from school is to turn on the TV.
Switch to Shannan TV, put aside the academic pressure of the day, and watch two episodes of Cooking Master Boy.
The sixth day is Saturday, and the Shaanxi Southern TV program "Little Chef" has a rating of 2.51%!
"The Cooking Master Boy" has officially begun to create a ratings myth for cartoons in the Greater Xia TV circle!
Ranked second in the same period!
2.51%!
Ranked second in ratings in the same period!
And because CCTV had a special program on Saturday, there was an unexpected 2.58% increase on that day.
Otherwise, 6-7 o'clock, over 2? !
A week later, to the amazement of the industry.
"Little Chef... first place!"
"The Cooking Master Boy" officially secured first place in the same period.
And it maintained a 2.5% viewership rating.
Become the new king who deserves it in this period!
The industry exclaimed!
How could a period that was never taken seriously actually produce such miraculous data?!
And it’s in southern Shaanxi and the cartoon together?
How can these two things create this kind of chemical reaction?!
What kind of magic is this!
The results came out on the second Saturday.
The industry was completely speechless.
First place, Shaanxi Southern TV, "The Cooking Master Boy", 3.15%!
!!!
!!!
!!!
“Break…break 3!”
"Shaanxi Southern TV?"
"cartoon?"
"6-7 o'clock, the abandoned time period?"
“3.15%!!!”
"Am I blind, or are the audience crazy?"
"You're not blind, and the audience isn't crazy either. It's just that 'The Cooking Master Boy' captured the audience's needs during this time period!"
"What's that?"
"Isn't it always what we broadcast? What do they watch?"
"This is an objective fact now, but it doesn't mean they don't want to see it."
"No one is optimistic about the 6-7 o'clock period. Children are out of school, parents are cooking, and the elderly are waiting for the news. No one is optimistic about it."
"Southern Shaanxi is now seizing the need of children at this stage to relax after school by showing cartoons, and it has suddenly become prime time."
“Is it what the audience wants?…”
"Then, can we also make cartoons?"
"In theory."
"But, first of all, there are very few high-quality comics on the market, and even fewer suitable for children. Do you have any themes or content suitable for animation?"
“Ah, this…”
"Sailor Moon!"
“…That’s also from S.H.I.E.L.D.”
"Mobile Suit Gundam?"
"No, or..."
"...Yes! It's still S.H.I.E.L.D."
“!!!”
"Secondly, the animation process is extremely costly and resource-intensive, and it's likely to be more than enough to cover expenses. Do you think this process hasn't been explored in the market before?"
"If this meal is delicious, why is it only now being eaten?"
“…...”
"Then how did S.H.I.E.L.D. do it?"
"I don't know, it just came out of nowhere!"
"I asked around, and it's only been six months since they suddenly started serializing their comics on C-site, posting two chapters a day. Then they released their comic AI for free, gaining industry acclaim. Their single-volume edition broke sales records, and then they rocked the comics world with their merchandise store. Now, their Gundam models are practically turning this small studio into the toy king of China!"
"Toy King?"
"Do you know how much Gundam model sales are in a month?"
“20 million!”
"Twenty million in real money! I used to think those geeks were broke! They buy sets of models for a few hundred bucks! It's like collecting stamps!"
"The toy industry probably never imagined that they would be defeated not by people in the industry, but by amateurs who emerged from the obscure comics circle!"
"Besides, these models aren't sold to children! Most of them are viewed and purchased by adults!"
"All of S.H.I.E.L.D.'s business models and gameplay are brand new. They have formed their own ecosystem, are constantly making bold moves, and are impossible to replicate in a short period of time!"
“They have absolutely no competition!”
"Neither the comics nor the toy industry has the ability to compete with them!"
“!!!”
"Hey, Shannan has come up with two big hits in a row, 'Wulin Waijia' and 'The Cooking Master Boy'. One is a sitcom and the other is an animation. Even if you want to copy them, you can't!"
"I have a feeling that in the future, during this time slot, TV stations will be competing for the children as their audience!"
"And I can say with certainty that in the short term, only S.H.I.E.L.D. has the ability to produce animation works that the market needs!"
“This is a complete seller’s market!”
“!!!”
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