Chapter 215 What a vicious business war!
After the actors were confirmed, Xingyao took the lead in the signing and crew preparation work.
When school started in September, Lin Mo entered his senior year and became a quasi-graduate.
The first news is that the promotion of movies for the New Year’s Day period has begun.
Among them is his first theatrical film "Once Upon a Time in China".
"Once Upon a Time in China? What movie?"
"It seems to be the story of an ancient martial artist."
"Action movie?"
“Who’s the lead actor?”
"Yuan Ye."
"Who is this?"
"A B-list action actor..."
"Haha, if there's a road to heaven but you don't take it, there's no door to hell but you break in."
Lin Shao's action movie "Storm Rescue" happened to be released in the same period, which tells the story of a policeman who goes to a foreign country to rescue his kidnapped girlfriend.
A standard Hollywood action blockbuster.
The leading actor is Yan Yu, a top traffic star who has been very popular among the public in recent years. This is his first movie after switching from TV dramas to the big screen.
Volkswagen has spent a lot of resources trying to create its own action movie.
The production team is Volkswagen's strongest team. They have meticulously crafted the film and have made a huge publicity spree, raising the expectations of both the audience and the film industry.
The popular song section just had a big explosion and is now holding its breath.
Coincidentally, Xingyao’s movie was released in the same period and was also an action movie, which gave me a good chance to vent my anger.
Although we cannot recruit water armies on a large scale openly, there are many ways to cause trouble.
Normal comments are allowed.
"They're both action movies, but the difference between the two is so obvious..."
"Is 'Once Upon a Time in China' also an A-rated movie at Starlight?"
"Uh uh uh, your A and my A are not the same thing. Movies are still better for the general public..."
Under Lin Qianzhi's leadership, Popular Cinema has laid a good foundation, and is at a level that can compete with New Language.
After Lin Xin came to power, his first priority was to stabilize the film market. Lin Shao had also been practicing for several years, so his business was developing quite well.
In comparison, Xingyao Film and Television has obvious shortcomings. Its TV series are basically around 10th place, and its movies are even outside the top ten.
In the past, public opinion would not regard these two films as rivals, but now it is different. The two companies have just decided the winner in the music industry, and the public is holding their breath, so of course they have to step on each other.
"Once Upon a Time in China? What kind of "three-no" movie is that? I'm afraid many people haven't heard of the male lead."
"Yuan Ye, he was just a stuntman before! How can anyone be in a movie?"
"Look again, the second male lead is Zhou Heng..."
"The King of Songs is the second male lead? Then how come the male lead is Yuan Ye?"
"Brother Heng is the second male lead! Why can a second lead be the male lead?"
"Who chose this role? Is he out of his mind?"
This is how the film market works. The starting point of many films is the basic traffic of the actors, so this kind of inharmonious combination is easily questioned as soon as it comes out.
Just a little provocation and netizens will automatically make associations.
In the past, if other companies encountered this situation, a public opinion war would have broken out.
However, the entertainment industry has just cleaned up a wave of water armies, so everything we do now must be considered with caution.
Yuan Ye had expected this situation. Even though he felt a little hurt, he always remembered what Teacher Loki said.
"Your performance will be the best answer! Believe in me, and believe in yourself!"
The public didn't do much and just released a few of Yan Yu's gun battle scenes.
"Wow, Brother Yu is so handsome!"
"Brother Yu is on the big screen!"
"Brother Yu is so awesome!!"
"Shashasha, touch my abdominal muscles..."
"Get lost, Brother Yu belongs to me alone..."
Fans were attracted first, and then ordinary people began to show interest in "Taken".
At present, the popularity of the two movies is completely different.
The situation between "Once Upon a Time in China" and "Taken" is like hitting an iceberg.
There are even rumors in the circle:
"Some people can't get carried away just because they have good music grades~"
In fact, we can’t entirely blame the circle for having such thoughts.
Although there have always been legends about Daxia Kung Fu over the years, due to the interruption of inheritance and insufficient current inheritance and development, many things have lost their original flavor.
If it weren't for the nunchaku that triggered a wave of kung fu fever last year, many people would have forgotten that Daxia martial arts was once famous internationally.
A good kung fu movie requires not only an understanding of movies but also an understanding of kung fu and the core of Chinese martial arts.
Everyone is busy making quick money and gaining traffic, so who can calm down and focus on kung fu and movies?
Coupled with the invasion of Hollywood, both the subject matter and content are more inclined towards European and American heroic films.
Star status, team and investment have become the business cards that enhance the appeal of a film.
Opposite them is Yan Yu and the Volkswagen team, one of the best in the film market.
Here are Yuan Ye and two fledgling TV drama directors. Even though they had a film called "Buried Alive" before, it had never been released in theaters.
Therefore, the tendency of public opinion and audience is very obvious.
On the other hand, ever since Xingyao and Lin Mo started hanging out, they have learned that no matter how strong he is, he can be as strong as he wants.
You do yours, I do mine, and the rhythm can't be disrupted.
So no matter what the other side says or how people discuss it on the Internet, the first wave of publicity and promotion is still coming.
Daxia Folk Orchestra:
【
General's Order
Song: Iron Man
Performed by: Daxia Folk Orchestra
--Theme music from the movie "Once Upon a Time in China"
】
When it comes to official matters, the fewer words you use, the bigger the matter.
You have to see who is the main body of publicity and promotion!
“…”
"Movies aside, Star Glory's promotion and marketing remains incredibly strong!"
"Uh uh uh, every time I see Star Glory and Volkswagen PK, I feel like Volkswagen is like a kid holding a water gun, while Star Glory is like a bazooka..."
"It's hard to say. When it comes to music, who can beat Iron Man?"
"What a vicious business war!"
"Xingyao is too insidious. He always makes the public feel like a clown..."
"The Daxia Folk Music Band has started to meddle in the entertainment industry?"
"Hey, who said it's Iron Man's song?"
This light publicity has caused quite a stir.
Ren Wei is a student majoring in traditional Chinese music at the Peking Conservatory of Music, specializing in the guzheng.
His dream is to join the Daxia Folk Music Orchestra and become a professional guzheng player.
But in recent years, his idol is a composer in the entertainment industry.
The Emperor of Music, Iron Man, is known to everyone in their music academy.
But whether it is teachers or students, their attitude towards this composer is to be angry at his lack of fighting spirit!
"Why would a good musician want to get involved in the entertainment industry?"
"What a waste! Using this kind of music as the soundtrack for a fantasy novel?"
"This pipa piece is legendary, why did you have to make it into a pop song?"
"It's not a waste to go with this documentary. It's the Forbidden City after all!"
"Want to invite Iron Man to be a professor? If that were possible, then the Beijing Institute of Arts would have been close by..."
Today, Ren Wei opened his blog and saw that the Daxia Folk Music Band he followed had posted a message.
I clicked it immediately.
"'The General's Order'? 'Once Upon a Time in China'? Using folk music to promote a movie?"
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