Chapter 490 The IP is established!
"Hahahahaha! My weekly joy is to see where they're going to run off to today?"
"I heard they came to an office building in Hangzhou two weeks ago?"
"Did you see anyone?"
"No, I heard it was filmed at night."
"Oh! What a pity! We saw the real person on the Bund before!"
"Hurry, hurry! Come to my house! We have so many attractions here, you can play extreme sports and water games!"
"Sister, you are so cruel! Didn't you see how cowardly those little guys are?"
"Hahahahahaha! Choose us, choose us! The ancient capital of 23 dynasties! We have many attractions!"
"I'm the capital, who else but me? We can make a special feature on the Forbidden City!"
"My friend, you know how to spend money!"
"We, we! The south of the colorful clouds! The mountains, the water, the people are even more beautiful!"
"Come to my place! I'll treat you to hot pot!"
“Me, me, me!”
There are more and more discussions about this.
The current situation can only illustrate one problem:
The atmosphere and rhythm of the show are under control!
The characters of the 7 guests of "Runningman" are well-established!
The IP is up and fermenting!
With a viewership rating of 5.17%, although it cannot be considered a top variety show, it has already entered the second tier.
Of course, the public took notice.
The situation gradually developed into what Lin Xin was most worried about.
But fortunately, their "Variety Adventure" ended its first season after 9 episodes, and only the last three episodes are left!
It has now firmly ranked first among variety shows with a viewership rating of 6.89%.
At the same time, the economic benefits are amazing!
Through extremely high ratings and bundled sales, the benefits gained by the public have exceeded the costs.
This time, they will reap both good reputation and economic success.
He was very sure that "Runningman" had no chance, at least until it was finished.
In the following episodes, "Runningman" not only improved the story line of the game, but also inserted themes and stories into it.
A hilarious idol sports event, an alien special...
The ratings are also gradually approaching the 6% mark!
New show! New IP! Purely original!
An unpopular guest from the bottom!
5.92% viewership rating!
And it is very stable, with popularity and ratings expectations continuing to rise steadily.
The content creativity has been constantly breaking everyone's imagination, making everyone unconsciously admire the director team's imagination!
At the beginning, everyone's understanding of "Runningman" seemed superficial.
The audience simply evaluated the show based on its interesting game settings, guest performances and rich entertainment elements.
As a family-friendly adventure game variety show, it definitely brings happiness.
But it has a lot of room for expansion!
Plots, culture, and settings can all be stuffed in to make the game fuller and more focused.
The theme of this variety show is far broader and more profound than what is currently presented.
"Can it run anywhere with the way it does?"
"Its theme is to make you feel high, but what I see is that this running method can run all over the beautiful land of our motherland!"
"Yes! It's not limited to indoor spaces or playgrounds anymore! Historical sites, museums, amusement parks, office buildings, schools, even mountains and rivers are all possible!"
"Moreover, every time you go to a place, you can design different stories and gameplay based on the local characteristics and culture, and then the themes are endless!"
"You can squeeze in a lot of elements, like cultural stories, product placement, and even movie and TV stories and plots?"
"right."
"This has given a simple variety show a completely different cultural connotation! When I realized this, I got goosebumps all over the floor!"
"The Avengers are making a big move! I think they're going to use a dimensionality reduction attack again!"
"Do you think they consciously intended to do this when they first came up with this setting?"
"What do you think... Just look at Iron Man's songs and you'll know that the Avengers are best at stuffing cultural connotations into popular media!"
"And offline celebrity gatherings are also very attractive! This is completely different from celebrities condescending to simply play a game!"
"Oh my god! I thought anything produced by the Avengers would be top quality! But isn't this a bit scary?"
"Really? Let's talk about the purpose first. Traveling across the magnificent mountains and rivers of our motherland! Just thinking about this kind of vision immediately makes those who play games and talk about dreams pale in comparison! This vision is in the atmosphere!"
"Before the show started, the industry generally didn't understand the casting of seven guests, and even thought it was weird. But now, they have established their personalities in just four or five episodes. Just look at the number of fans each of the seven guests has. Zhou Haiyuan, who has the least, has gone from 500,000 to almost 200!"
"Also, with seven permanent guests and one to three special guests, there's a lot we can do with the guests!"
"I've been wanting to say this for a while now. A paid invitation is just a formality. Are there any other TV shows or movies that need to be promoted that require paying to appear on the show?"
"Not only do they make money from advertisers, they also want to make money from guests?"
"Suddenly I feel like this trick is a bit dirty! You're worthy of being in the entertainment industry!"
"Puff! Hahahahahaha!"
"Great! This is really great!"
"From an economic perspective, any place where the product appears can be considered product placement! Very clever! In the past, everyone thought that advertising required showing the product and directly using the slogan, but now there's a term called soft product placement! Brand placement! For example, last week they visited the blog's Shanghai office building, and guess what, they paid for that huge blog logo?!"
“…”
"How much money was given? What level of fees will be charged if there are other brand placements later?"
"I thought the bundled gameplay of 'Variety Adventure' was scary enough, but now it seems like this might just blow up!"
"With high aspirations, innovative formats, diverse product placements, a storyline-driven approach, and established guest personalities, who can truly win with this kind of strategy?"
"Don't look at the current ratings of just over 5, wait a few more episodes and see. I'm making this clear: this original variety show is the dark horse of this summer!"
"I dare not think about it, I really dare not think about it!"
"Loki wrote this book? He's the only one who has all the brainpower in the world?"
"This format isn't just for a summer run. I feel like this is going to be a long-running variety show."
“!!!!”
At this point everyone finally realized that the other programs were nearing the end of their broadcasts and were beginning to prepare for wrapping up.
But "Runningman" is still going high!
There is no intention of ending at all!
Every episode is a brand new beginning, and the popularity and topics are getting higher and higher!
The public has also noticed that the ratings of "Runningman" have indeed caught up!
A viewership rate of 5.89% is not necessarily a figure that can be achieved even if top-tier copyrights are purchased.
And this is only the 6th episode, and the other programs broadcast simultaneously still have 2 or 3 episodes to go.
If the last two episodes of "Running Man" go crazy, will there be a massacre?
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