Jian Yan sent a bored emoji. "Aren't you asleep yet? Huo Tuan doesn't need to deliver orders in the middle of the night."
"I'll go with you," Qin Shu replied with a smiley face.
I'll stay up all night with you, I'll be there for you.
He added, "Send me a message before you go to sleep."
Without his noticing, Jian Yan's lips curled up, almost reaching her ears.
Xue Qiandai felt a pang of sadness watching the two interact remotely.
Just then, Huo Yunchao called. Her slight displeasure vanished instantly.
"I'll just listen to your voice. I'll hang up once the system is back online."
What a thoughtful and beautiful woman.
She said yes. "The moment to witness a miracle is coming soon."
Around 12:30 AM, Taobao's system was restored. Customers began a new round of shopping sprees. The two new Taobao shop owners also stopped communicating and focused on their business.
This busy period continued until three o'clock.
The two of them went to rest and set their alarms for 7 a.m.
Customers are now more discerning in their shopping, sometimes even consulting before buying. Popular items have seen their inventory replenished for the sixth time.
Another shopping peak occurs between 11 PM and midnight, as Singles' Day is nearing its end and customers begin their final shopping spree.
Midnight marks the Double Eleven encore sale. However, the discounts are much lower than on Double Eleven itself.
That day, Xue Qiandai and Jian Yan only rested for four hours, but when they checked the results, sales had exceeded ten million. Based on an average price of two hundred yuan for winter clothing, they generated fifty thousand orders.
To put this in perspective, back in the middle of this year, a long-established Taobao store with an artsy, artistic vibe only had sales of this amount. And "Life Like Summer Flowers" has only been online for three months.
Xue Qiandai immediately posted a Weibo post celebrating the success of the promotion. Jian Yan reposted it. Huo Yunchao, a prominent Weibo user, also reposted it.
However, what happened next was not a friendly one.
Many courier warehouses are overwhelmed.
This means that the average time for a product to reach a customer could exceed half a month, or even a month. Media reports highlight the high return rates following impulsive purchases and the difficulties faced by delivery services.
The misfortune was far from over.
Starting on the 14th, customers began to apply for returns.
A week later, the first batch of goods was delivered to the customers.
However, Xue Qiandai and Jian Yan didn't receive confirmation of receipt or positive reviews from customers. Instead, they received more returns and refunds, as well as negative reviews. Fortunately, Xue Qiandai had the foresight to purchase shipping insurance. Otherwise, the shipping costs alone would have been a huge burden for them. At that time, shipping insurance wasn't widely available in stores.
Everything that shouldn't have happened has happened.
The store's reputation has dropped by several percentage points.
Because of internal heat, Jian Yan developed several blisters on her lips.
Half a month after Singles' Day, returns and refunds reached their peak. Nearly half of the items were returned.
Even Xue Qiandai, who was usually so composed, could no longer sit still.
"I suspect that someone is targeting our store with malicious returns and negative reviews."
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