Chapter 242 Shuangcha Pavilion

The Northern Frontier is a small area at the outermost edge of the Xuanlong Realm. Together with the Zimu Liuhua Area and the Mingjing Area, it is known as the Three Bianyun Areas. Although the Northern Frontier is not large, it is the most prosperous of the Three Bianyun Areas. Because it is connected to the Minghua Area and the Lanwei Area outside the Three Bianyun Areas, it has a dense flow of people and many masters, making it the most crowded of the Three Bianyun Areas.

Due to geographical factors, the northern border has only two seasons, summer and winter. The summer is scorching hot, while the winter is freezing cold, which can be said to be two extremes.

It is the hottest summer in the Northern Territory, and the entire Northern Territory seems to be in magma. However, this heat was extinguished without a trace in the high enthusiasm of the cultivators in the Twelve Gates Grand Martial Arts. Although there are only a dozen or so cultivators who have been selected to participate in the upcoming Twelve Gates Grand Martial Arts, these ten or so cultivators are from the three domains of Bianyun and represent the top forces of each domain. To be clear, this Twelve Gates Grand Martial Arts is only to train the character of the younger generation of disciples and to obtain the opportunity to receive guidance from the various masters, but secretly, the three domains are fighting openly and secretly, and the competition in the Twelve Gates Grand Martial Arts is used to determine which of the three domains is the undisputed number one domain in the three domains of Bianyun.

The current situation is more than that. There are people competing for the first domain, not to mention the first sect. Although the three domains of Bianyun are not large, in the entire Xuanlong Realm, the three domains together can only be regarded as a small domain at best. However, although the place is small, it has everything. Not to mention the sects, which are as numerous as green grass under the blue sky.

There are more than 1,500 sects in the Northern Territory alone. If you add up the three regions, including the clans, not counting the war groups, it is estimated that there are more than 4,000 to 5,000 sects. There are more than 5,000 sects in the three regions. It is difficult to compare the top sects in the three regions of Bianyun. After all, as a big sect, you can't fight to determine the ranking, which will hurt the face of the big sect.

Therefore, this time the Twelve Sects’ Grand Martial Arts Show was a good opportunity. The rules were set by the envoys of the Tianmen Domain, which was fair and just, and the three domains of Bianyun were just participants. The first sect of the three domains of Bianyun was jealous of all the participating sects.

Zimu Liuhua Territory was special, so the five contestants came from four sects, and one was a person without a sect. But at this moment, it could only be considered three sects, after all, in the Twelve Sects Grand Martial Arts Show, the strongest twelve sects’ leaders would personally teach a move to the winner.

Now, Shi Yan has already met Wei Dong, one of the twelve sects performing the martial arts performance, but he doesn't even know the names of the other nine.

When he returned to the guesthouse, he saw Mo Cheng mumbling to himself in a daze. He suddenly realized something, then frowned in deep thought. Shi Yan looked at him and wondered if Ye Yier had taught him a fool. Ye Yier, if you don't understand, don't get involved. Mo Cheng is the most talented businessman Shi Yan has ever seen in Mojia Village, of course, except for the clan leader, Old Mo. But now, he has been taught a fool by her. What should he do?

But then, Mo Cheng clapped his hands suddenly and laughed, "Great, it's really great! This hunger sales is really great!"

"What? What hunger? I'm not stupid, but I'm hungry?" Shi Yan was confused for a moment.

Mo Cheng then discovered Shi Yan and quickly ran over to praise him, "Boss, that's great! Teacher Ye Yier is really a great person!"

Mo Cheng changed his address to Ye Yier from Miss Yier to Teacher Ye Yier. It seemed that he had really learned a lot from her. Shi Yan asked, "By the way, what do you mean by hunger? Did you not have enough for lunch? Do you feel hungry as soon as you start class?"

Mo Cheng laughed and said, "No, this is a marketing strategy that Teacher Ye Yier taught me today, it's called the Hunger Sales Method!"

"Oh? Tell me, what is the method of hunger?" The new term made Shi Yan very curious, so he asked quickly.

"It's like this." Mo Cheng cleared his throat, straightened his clothes, and put on a show. Then he said, "The so-called hunger sales method is to strictly control the production scale within a range of 20% to 30% smaller than the market capacity. It is a sales strategy that consciously compresses production in order to achieve product sales. The hunger sales model is that merchants use this method of running out of stock to create a 'hunger effect' in the market to increase popularity and attract consumers' attention. They continue to use this limited supply in the market and control the speed of distribution, thereby causing prices to soar in the early stages of product sales, achieving better market and economic benefits." Mo Cheng said a lot of things with great enthusiasm, and gave a complete definition of hunger sales. It seems that he really put in a lot of effort... memorized it.

Mo Cheng was addicted to what he said, and continued, "The purpose of this hunger sales is to use this sales model to ensure that their products get enough attention in the market, to ensure the continuity of product sales, and to increase the competitiveness of their products. Teacher Ye Yier said that although our Mirage is a monopoly commodity here, it is very easy for others to imitate it, so we have to give customers an effect of scarcity. In this way, even if others imitate it everywhere, our Mirage can still be the first choice for people to buy."

"And it can also muddy the waters, giving consumers and competitors an illusion, thereby gaining more benefits." Mo Cheng said: "It's just that today Teacher Ye Yier only taught me the definition of hunger sales, but without actual cases, it is still difficult for me to fully understand it."

"Then why didn't Yi'er teach you the case?" Shi Yan asked curiously. Speaking of which, Shi Yan hadn't seen Yi'er since just now. "By the way, where is Yi'er?"

"Oh, Teacher Ye Yier and Miss Mo Zixuan have gone to the camp." Mo Cheng then said, "Teacher Ye Yier said she will teach me tomorrow. She said that biting off more than you can chew, so I need to figure this part out now."

"Well, then you go and think about it carefully." Shi Yan nodded, then smiled bitterly, thinking, I didn't expect that Yier was really capable, but she was too lazy. After just a few hours, she ran out to play... He didn't know that the leader of his regiment was not much better than Ye Yier.

The sun hung brightly in the sky, radiating its extremely enthusiastic body temperature and baking the earth.

Ye Yier suddenly sneezed, looked at the scorching sun, and said depressedly, "It's strange that I can sneeze in such a hot day. No! Someone must be cursing me in secret. Humph, if I find out who is saying bad things about me behind my back, I will teach him a lesson!"

At this moment, a gust of wind blew, like a ball of fire blowing in your face, making people feel hot and unbearable.

"Damn, this is forcing me to explode!" Ye Yier raised her hand to her forehead to block the sunlight, and a fine line of sweat was already oozing out of the tip of her small nose.

Mo Zixuan smiled helplessly, "Sister Yier, just hold on a little longer. Look, we've already returned to Luo City."

Yi'er smiled bitterly and said, "Sister Zixuan, I feel like I'm about to be roasted. My cultivation is not high, and I can't withstand such strong sunlight."

"Haha, there's nothing we can do about it. The summer in the Northern Territory is already so hot, and now is the hottest time of the summer. The temperature is several times higher than other seasons." Suddenly, Mo Zixuan remembered that there was a teahouse nearby, and said with a smile: "Oh, I remember there is a teahouse not far away. Why don't we go in and have a cup of herbal tea to cool off?!"

"Where? Where?" When Ye Yier heard there was a teahouse, her eyes lit up and she stood on tiptoe to look around.

"Puchi! Look how impatient you are. Just follow me. Turn left at the fork in front and you will find the famous local teahouse. The herbal tea here is not something you can just drink with a small fan to cool down!" At this point, Mo Zixuan couldn't help but look fascinated.

"Tsk, how good is the herbal tea here?! Can it be iced like the one at my home?!" Ye Yier pouted in disdain.

"Iced? Uh... Although I don't understand what iced means, this Shuangcha Pavilion is famous for the word 'ice'!"

"Wow, really? Tell me about it!"

"Yes. The owner of this Shuangcha Pavilion is also a strange man. He uses the ice storage where we usually store vegetables and meat to store herbal tea. He cooks a batch of herbal tea at sunrise and puts it in the ice storage. When it gets light, the guests can taste the cool and refreshing herbal tea. Not only that, their tea cups are also unique. They are carved from jade. The upper part is a cup for holding tea, and the lower part is a hollow jade box, which is used to hold ice cubes to maintain the taste of the herbal tea. The waiter will replace the ice cubes in the jade box for the guests on time. It's very considerate!"

"And the most unique thing is that all of this doesn't require any spiritual energy at all." Mo Zixuan said with a smile: "It's also because it doesn't require any spiritual energy that it can cool people down, so it's also amazing."

In this world, everyone has spiritual power, so people are used to using spiritual power to do things, but here they don't use spiritual power, which is really strange in this world. This is also a kind of publicity strategy. Ye Yier couldn't help but become curious about the owner of this teahouse.

Mo Zixuan explained to Ye Yier incessantly as they walked, making Ye Yier look envious.

Unconsciously, I turned a corner and a three-story teahouse full of lanterns came into view. The lanterns were also strange, they were blue lanterns, and they could be seen from a distance. Seeing the blue lanterns, I felt a strange chill in my heart, which made me quicken my pace. The three big golden characters of Shuangcha Pavilion sparkled in the sunlight. The first to third floors were full of people.

The first floor is simple and tidy, and is a place for ordinary people to chat. The second floor is grand and spacious, and many warriors often talk here. There is also a small platform inside, where warriors can have a small exchange of ideas without causing any harm. The third floor is fresh and elegant, with exquisite fences hung with precious gauze, and a sandalwood screen between seats, making the air filled with a faint sandalwood fragrance, which is refreshing. Literati and scholars, rich young masters and young ladies often gather here. The sophistication of snacks, tea quality, and prices are all increasing layer by layer.

"Haha, what a great place, Sister Zixuan, let's go~!" The gauze fluttering in the wind on the third floor seemed to be waving to her. Ye Yier couldn't wait to pull Mo Zixuan and rush to Shuangcha Pavilion.

The two beautiful figures attracted many people's attention.