Chapter 28: Let’s Move Forward with the Acquisition



Meeting Room 3, Area 1.

Choi Young-jung and her subordinates were sitting in chairs making final preparations. She walked to the center of the conference room with a hard drive and pulled out the report she had already written.

I looked at the time and saw that there were still three minutes left. I took a deep breath and calmed myself down.

Soon, the door of the conference room was pushed open.

The noise attracted everyone present, and they saw Li Yuanbin walking over quickly.

He nodded at everyone, unbuttoned his suit, sat in the main seat opposite the big screen, took out his cigarettes and lighter and placed them in front of his left.

Li Yuanbin looked at Cui Yongzhen, nodded slightly, and signaled her to start.

Choi Young-jeong received the instructions, stood in front of the microphone and began her report today.

She glanced at everyone present, and only Li Yuanbin was worthy of her attention.

Li Yuanbin supported his chin with his left hand and tapped his leg rhythmically with his right hand.

Li Yuanbin had an idea of what Choi Young-jung was going to report today, which was exactly what he got from sacrificing Nexon.

A brand new field, new challenges - the fashion field.

After sacrificing Nexon, the points obtained were used by Lee Won-bin for a lottery.

As the saying goes, if you take a chance, your bicycle can turn into a motorcycle. Unexpectedly, I won an American clothing company, and the company you won in the lottery cannot be sacrificed or resold.

So Li Yuanbin had no choice but to go ahead with it. He couldn't let the company rot in his hands.

Although he knows nothing about this field, with the help of Golden Finger, Li Yuanbin believes that as long as he is careful, there should be no problem.

So, in the next period of time, Li Yuanbin will naturally think about how to expand his business.

So, after studying hard at home for several days, Li Yuanbin finally turned his attention to an American jewelry and silver jewelry company opened in 1873. It also has a resounding name called "Tiffany & Company", which is Tiffany in English.

To this day, Tiffany is still one of the world's most famous luxury goods companies. Tiffany, the queen of the jewelry industry, is famous for its diamonds and silver products.

Its Tiffany Blue Box has become a symbol of America's unique style of refinement and fashion.

As for why choose Tiffany?

Because Tiffany's customer base is relatively lacking in young groups, the company does not spend too much energy on marketing to young groups, so most of its customers are intellectual and rational.

Coincidentally, Li Yuanbin's clothing company targets mostly young people, and the two companies complement each other.

This will help a brand better operate brand activities, customer stickiness and customer acquisition.

If it had not been acquired, Tiffany would have encountered difficulties in the current environment where various trendy brands, Internet celebrities and street brands are everywhere. The traditional brand development is weak and cannot keep up with the changes of the times, resulting in development gaps and bottlenecks.

Therefore, after determining the target, Li Yuanbin sent Cui Yongzhen to the United States to investigate the possibility of acquisition.

"We've seen that starting in 2015, Tiffany's performance suffered a setback due to brand aging, with same-store sales experiencing no growth for twelve consecutive quarters..."

On the stage, Choi Young-jung was flipping through the PPT page by page, while Lee Won-bin below was looking at the report in his hand from time to time.

Time passed by minute by minute, and the PPT reached the end.

Choi Young-jeong put down the laser pen in his hand and turned his gaze to Lee Won-bin who was sitting opposite him.

Li Yuanbin closed the report and thought silently. The atmosphere at the scene was a bit dull and no one dared to speak loudly.

After a long moment, Li Yuanbin raised his head, looked around, and finally set his sights on Cui Yongzhen. He said calmly, "Let's move forward with the acquisition."

After saying that, Li Yuanbin stood up, nodded slightly to everyone present, and then left the meeting room.

On the way back to the office, Lee Won-bin kept thinking about Netmarble Group.

After first noticing Kim Sang-hyuk's problem, Lee Won-bin also took some measures to warn him.

For example, he asked the company to conduct a strategic diagnosis for Netmarble Group, as he believed that Netmarble's strategy and governance were not standardized.

This was naturally opposed by Fang Junhe, who believed that this was a preparation for Star Capital to make major adjustments to its organization and personnel.

This time, firing Kim Sang-hyuk, who had an ambiguous relationship with Fang Jun-hyuk, is bound to cause some unnecessary trouble.

However, since the relationship has already been broken, the only option is to deliver a heavy blow.

Sitting in the office chair and looking at the hustle and bustle outside the window, Li Yuanbin felt that it was time to take action.

I called Park Seol-yoon and said, "Come to my office."

"Okay, President!"

Two minutes later, Park Seol-yoon knocked on Lee Won-bin's office door.

After getting permission, Park Seol-yoon walked in and stood in front of Lee Won-bin: "President, you're looking for me?"

"Get ready. We're holding a meeting in Conference Room 1. All senior executives are required to attend."

"Okay." Park Seol-yoon nodded and went out to prepare.

The news was passed down from top to bottom to every senior executive, no matter if they were in the company or sent out on projects, as long as they could come back, they all came back.

The content of the meeting was very simple, that is, Star Capital was planning to send a director to Netmarble Group.

His decision caused a great deal of discussion in the meeting. After all, one of the conditions for acquiring Netmarble was not to send directors to the listed company.

This chapter is not finished yet, please click on the next page to continue reading the exciting content!

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