Ever since he went to Guangzhou, Wu Muxiang started to think about it.
The first thing is advertising.
She found that she had been too narrow-minded before.
If she can’t make cards, can she embroider handkerchiefs?
She could easily design an icon and a nice name, embroider it on a handkerchief, and give it away.
The frequency of using handkerchiefs is not low.
When people first use the handkerchief, they see the name of the factory on it, so they remember it.
Moreover, the handkerchief is comfortable to use, which will make people have a much better impression of their own factory.
When people think of their own factory, they think of that soft and comfortable touch.
When there is a demand, the first thing that comes to mind is to place an order with Dafang Village Garment Factory.
Thinking of this, Wu Muxiang already had an outline of a pattern in her mind, so she picked up a pencil and drew it on paper.
The trade fair also gave her an inspiration.
If Xinxian County also holds such a promotional event, there will definitely be a lot of people seeing her clothes when they are displayed there.
In Guangzhou, she saw someone put out a wooden clothing mold in a store, carved into the shape of a person, and put clothes on it - the effect of putting them on was very intuitive.
So why can't she do it?
At present, the factory's clothing sales are still mainly through stalls.
Pure wood is still a bit heavy.
But there is a solution to this problem.
For example, using a tricycle saves a lot of effort in transportation.
Another example is making lighter models, such as those made of bamboo, paper, or straw.
Those that are lighter can also have a certain effect.
In short, Wu Muxiang had a lot of ideas in Guangzhou.
For fear of forgetting, she wrote down everything she thought of on paper.
In addition to selling clothes, she can also approach schools and other factories to discuss cooperation.
For items like work clothes, school uniforms, and labor protection gloves, one order could be hundreds or even thousands of sets, and the profit could be even more substantial.
Do things one by one.
When everything is on the same page, of course we should start with the simplest one.
Wu Muxiang first asked different people to make a wooden model, a scarecrow, a paper man, and a bamboo man.
Then she began to think about how to design the factory logo.
First of all, it needs to be memorable, so it has to have very distinct characteristics.
Aesthetics is also important.
After thinking for a while, Wu Muxiang designed a pattern and handed it over to the factory for mass production.
She distributed the finished handkerchiefs to the cart drivers and vendors at the village entrance, and also kept a batch for her own stall.
The drivers would be given one cent for each handkerchief they gave away, and they were happy to put the handkerchief on their tricycles. Who wouldn't want such a good thing?
It's just like giving money away.
Wu Muxiang thought clearly that doing things has costs, and if she wanted to expand sales, she had to do something.
The expense of going to Guangzhou is a cost, and distributing handkerchiefs is also a cost. The purpose is to try to get someone on the front line to notice their factory and place an order.
When doing business, you have to fight and take risks.
Next time she goes out, she plans to carry these handkerchiefs with her and give one to someone when she has the chance.
The veil is useful, as it actually increases the chances of people seeing it.
He Shuiping now gives away handkerchiefs when selling clothes, which has helped her business improve a lot.
After all, the quality of the handkerchief is really good and it looks good too.
Many people even asked for one pair without buying any clothes - this thing is basically given away for free.
Afterwards, Wu Muxiang selected two smart workers and prepared to take them to visit the factory.
It's still summer vacation and school is on vacation.
When school was about to start, Wu Muxiang prepared to go to school.
"Uncle, I'm from the Dafang Village Garment Factory. Can I meet the factory manager?"
The gatekeeper looked at Wu Muxiang sharply, then looked at the two young men following behind her, and asked calmly:
"Garment factory? Why do you want to see the factory director?"
Wu Muxiang stuffed a piece of soap into the guard's hand and said with a smile:
"You're well-informed. Do you know if your factory is planning to make custom work clothes? Or maybe labor protection gloves?"
The security guard saw the soap, looked at Wu Muxiang, and said in a friendly tone:
"Sister, our factory always goes to a state-owned textile factory to make custom work clothes. It's always been like this. You should go back. It's useless."
This result was within Wu Muxiang's expectations, and she was not disappointed. After all, asking would not miss the opportunity.
She took out a handkerchief and handed it to the security guard: "Uncle, this is a handkerchief from our factory. I'll give it to you."
The guard smiled cheerfully: "Hey, thank you, sister. Does your factory make socks?"
Wu Muxiang quickly said, "Yes, yes!"
"You can leave your phone number. I'll ask the factory workers if they want to buy socks together. If one person doesn't buy much, it will be quite a lot if they all buy together. Your socks aren't expensive, right?"
Wu Muxiang shook her head and smiled, "Not expensive, not expensive. Much cheaper than the supply and marketing cooperative! In fact, the price depends on the quantity. The more you buy, the cheaper it is. If you only buy one pair, it's 50 cents. If you buy a large quantity, the lowest price can be 15 cents a pair."
The security guard's eyes lit up. It must be said that even he was tempted by the price.
"It's much cheaper than the supply and marketing cooperative! The difference is almost several times. Sister, leave your phone number and we will call you when we place an order."
Wu Muxiang smiled and said, "Okay, thank you for your help."
After saying that, she left the phone number of Dafang Village in the registration book.
At the same time, she thought to herself that this was not going to work, and she had to pass on the message after calling Dafang Village.
It would be better to connect a telephone to the factory. At that time, telephones were gradually becoming more popular and not too expensive.
She visited several more factories, most of which cooperated with state-owned garment factories. However, the security guard gave Wu Muxiang inspiration, and she won a lot of individual orders.
She doesn't dislike individual orders at all. Individual orders are also money, and making money is not shameful.
After the models were made, Wu Muxiang tried them one by one.
The wooden mannequin was just as expected – way too heavy.
Even the straw model is not light and the effect is not as good as that of wood.
The paper figurine was too fragile and not auspicious, making people feel creepy. Wu Muxiang tried it once and then quickly put it in the stove to burn.
The hollow bamboo model is strong and not too heavy, but it takes a lot of energy to weave such a model, which also means the cost is very high.
With such a high cost, it’s better to hire a real person.
Wu Muxiang gave up the idea with a slight regret.
After all, the people doing this in Yangcheng also have shops, and she is just setting up a stall, so there doesn't seem to be any need to put a model.
Once this end is released, she will consider customizing a model like Yangcheng did.
Speaking of inviting real people, Wu Muxiang suddenly had another idea.
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