"Boss Rong, differentiation, as the name suggests, is the difference between the two."
"I've been to a state-owned photo studio before, and the photos hanging on the walls there are almost the same as those taken in your store. It's like you two are offering the same product, and there's no difference for customers."
"In this situation, customers will definitely choose state-owned photo studios with larger stores and better reputations. Even if the price difference is only a dime, it is not enough to offset the recognition of state-owned photo studios in the hearts of the people."
"On the contrary, your price reduction may have the opposite effect. Customers will think that it just proves that private photo studios are not as skilled as state-owned studios, so their prices are cheaper."
"Once people have this idea, they will be even less willing to take the risk of choosing a private photo studio."
Rong Yongsi was enlightened by these words and nodded continuously.
But judging by her slow response, the recognition is not high enough, and lowering the price will have the opposite effect. Is there really no way out?
"Comrade Xiao Shao, I think you're right. Before I lowered my prices, I could occasionally get a customer a day, but after I lowered my prices, no one came into the store anymore."
"But taking pictures is taking pictures. Besides the price, what else can be different?"
At this time, Rong Yongsi was not in the mood to put on a brave face in front of Shao Jingque, so he simply told the truth. In fact, if the store had no business, he would not have taken the job of taking promotional photos for the art troupe this time.
Moreover, he felt that Shao Jingque was obviously a very smart person since she could say such sensible things, and maybe she could help him think of a solution.
Shao Jingque laughed:
"Then use your brain to take pictures and make them different!"
Rong Yongsi looked at her in confusion, not understanding what she could be thinking about by taking pictures.
Shao Jingque didn't beat around the bush and went straight to the point:
"Boss Rong, if you trust me, I can give you an idea. But I hope we can cooperate. After deducting the cost, we can split the profit equally. How about that?"
When Rong Yongsi heard Shao Jingque say that he had an idea, his eyes suddenly lit up. For him, there was no problem in splitting the profits equally. After all, he had not made a single cent of profit in just one month since opening his business and was still losing money!
The most urgent thing is to revitalize the photo studio. What's more, he can still keep half of the profit, so he won't lose money no matter how he calculates it!
"Okay, as long as we can reverse the current situation, let's cooperate!"
Rong Yongsi readily agreed, and seriously took out a pen and paper to write a cooperation agreement. This decisiveness made Shao Jingque look at him with admiration.
He signed the cooperation agreement first, handed it to Shao Jingque, and asked impatiently:
"What do we do next?"
Shao Jingque was also straightforward. Since they had signed the cooperation agreement, she didn't need to hide it anymore and simply wrote two words on the paper - price increase!
Rong Yongsi was dumbfounded and couldn't believe his eyes:
"Raise the price? If people don't come if the price is lowered, how can they come if the price is raised?"
Shao Jingque seemed to be quite confident:
"Of course! Because what we're taking aren't just ordinary photos, they're portraits!"
"Photo shoot?"
This was another word Rong Yongsi had never heard of.
Shao Jingque explained in detail:
"Boss Rong, do you think the customers who come to the photo studio to take pictures are mostly gay men or lesbians?"
"That must be because there are more lesbians!"
Rong Yongsi could answer this question. In the one month since he opened his store, the few customers who came into the store were all lesbians.
Shao Jingque nodded:
"So, from the beginning we must focus on the key points and provide differentiated products for key target customers."
"Why are there so many lesbians here? Because they love beauty! But now, whether it's a private or state-owned photo studio, they all take the same old headshots. There's nothing wrong with them, but they're not beautiful enough!"
"If our studio can provide women who love beauty with a one-stop service for beauty enhancement, and finally leave their beautiful photos as a souvenir, that will be what sets us apart from state-owned studios."
Rong Yongsi nodded frequently as she listened. Looking at Shao Jingque's face, she felt particularly convincing when she talked about becoming beautiful.
"From the customer's perspective, we can provide makeup, hairstyles and exquisite clothing. From the studio's perspective, we can create different themes and styles. This novel format will definitely attract many female customers who love beauty."
Just by listening to what Shao Jingque described, Rong Yongsi, a grown man, felt that it was so attractive, not to mention those lesbians who love beauty!
"Great! That's a great idea! It's sure to be a big hit!"
Rong Yongsi wanted to set up the studio right now. According to this idea, he would take a few photos of Shao Jingque first, and then hang them on the glass window at the door to ensure that customers would come continuously.
Shao Jingque asked him to get paper and pen again, and carefully went over with him the preparatory work that needed to be done in the early stages.
She could find ways to solve the makeup, hairstyle and clothing issues from the art troupe, but the construction and renovation of the studio would have to be undertaken by Rong Yongsi.
Rong Yongsi was full of enthusiasm at this moment and agreed immediately.
Considering that only black and white photos can be taken now, the scenery does not need to be too complicated, and the focus can be on the display that will produce better photo effects.
Imported products such as pianos and phonographs are of course good, but they are too expensive and cannot be bought even if you want to.
She originally thought of using a dozen high and low wooden shelves to form a staggered space, and then filling the shelves with blooming flowers to create a feeling of being surrounded by flowers.
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