Chapter 262 Su Tang's Surprise Move
Everyone was worried, including Su Tang.
The Lu family's methods were not very clever, and were even very bad. But the Lu family always made trouble and made people feel uncomfortable, just like a louse staring at your head.
"Is it appropriate to have a different market price?" Mu Fengfen asked in a low voice, and then explained, "I don't understand business. But if I buy the same product for one dollar here and 80 cents there, I must sell the one dollar and return the money."
"Hahaha……"
Mu Jingyun threw his neck back and laughed.
The three siblings were all shocked: Is the second child having a seizure?
"Lu Jianmin is courting his own death!" Mu Jingyun stopped laughing, and his handsome face suddenly turned fierce, "He's finished!"
"But now many manufacturers do not restrict how customers sell..." Uncle Song asked nervously, "Those who used to supply the supply and marketing cooperatives have also started to follow this path. The market competition is too fierce, and it is difficult to survive if you don't follow the trend."
"We will stick to it!" Su Tang said slowly.
The soft yet firm and powerful voice instantly attracted everyone's attention.
"Third sister-in-law?"
"daughter in law?"
Apart from production, Yu Miaomiao was the one who gave most of the advice on business difficulties. Now that Yu Miaomiao had gone to Shanghai, everyone felt uneasy as if they had lost their backbone.
Su Tang stood up at this time and surprised everyone.
"Wife, what do you mean?" Mu Jingzhou asked.
"Only when the market is orderly can there be long-term stability. It is shortsighted for them to do that." Su Tang snorted, "If the market is in chaos, the price will not be able to establish a brand image."
"Is that so?" Mu Fengfen didn't understand and looked at her elder sister.
Mu Jingyun nodded: "Third sister-in-law is right! Our family's goal is to become bigger and stronger. We will only work hard on our products and not get involved with them."
"There is another possibility." Su Tang groaned, "Lipstick is not the Lu family's main product, so he dares to mess around."
"Attack us!" Mu Fengzhen threw her chopsticks in anger. "Didn't the Lu family give the factory to Mingzhu? How could Mingzhu do this?"
"Sister, Mingzhu is no longer the Mingzhu she used to be." Mu Fengfen sighed, "Our family has been treating her well for nothing!"
"Bah, ungrateful bastard!" Mu Fengzhen was very angry. "We treated her so well before. The team gave her a job as a scorekeeper, which was a very easy job. We didn't let her do anything at home, and our mother treated her like a young lady. She treated her better than her own daughter! Now, is this how she repays us?"
Mu Jingzhou said calmly: "Sister, don't get excited. You need to control your emotions because of your illness."
“Yes, yes!”
Mu Fengzhen took a deep breath and calmed herself down while stealing a glance at Su Tang.
Her anger today, will it have a big impact on her condition?
"It's okay once in a while, just don't be angry every day." Su Tang understood and smiled gently.
Mu Fengzhen finally felt relieved and continued to curse: "She almost ruined my work. That damn girl is so heartless..."
"If the Lu family really destroys my factory, I will kill her!" Mu Jingyun's sinister tone scared everyone.
"Second brother, don't be impulsive!"
"Second brother, no!"
“…”
The three siblings of the Mu family were in a panic, and Uncle Song blinked in confusion.
It's just a joke, isn't it? Why are you so nervous?
"It won't fail." Su Tang said slowly, "Not only will it not fail, we can also become a nationally famous daily chemical factory! Distributors are all over the country!"
Everyone felt that Su Tang’s goal was too unrealistic.
For a small factory like theirs with no money and no resources, it was good enough to survive and not be swallowed up by the torrent of the market. How could it be famous all over the country?
Su Tang is painting a rosy picture for them!
Uncle Song was a little disappointed: It’s no use just painting big pictures, we have to deal with the crisis at hand first!
With so many customers flocking to the Lu family, how can the factory survive without business?
If you can’t even maintain the present, how can you think about the future?
"Uncle Song, don't panic. The Lu family is probably doing this on purpose to scare us, hoping to make us lose our balance and let them lead us by the nose." Su Tang said, biting another piece of ribs, "Ah, it smells so good!"
They were clearly discussing the life and death of the factory, but she even interrupted to talk about the taste of pork ribs!
Uncle Song frowned and looked very worried.
Mu Jingzhou smiled indulgently: "Eat slowly, these ribs are all yours."
"One day, we will all be able to eat as much ribs as we want!" Su Tang waved her arms, full of energy and enthusiasm.
"Third sister-in-law, please tell me the details." Mu Jingyun said.
"Our Mu family's products have been sold at a unified price across the province since they were launched on the market. This principle cannot be changed. But we can give rebates to customers: every quarter, we settle the accounts and give them 1% of the profit based on the total purchase volume." Su Tang said.
"One hundred yuan, one yuan for each share? Some wholesalers have already bought goods worth seven or eight hundred yuan from us!" Mu Fengfen disagreed, "How can we take money out after it's already in our pockets?"
"Give up a few dollars of profit and sell more goods, and we will get more. At the end of the year, we will award prizes based on the purchase volume. As for what the prizes will be, I'm too lazy to think about it. You two brothers can figure it out on yourselves."
Su Tang's remarks opened up a new situation!
With quarterly rebates plus year-end bonuses, are you still worried about unstable customers?
Especially since I have already purchased a lot of goods from the Mu family, I must continue to keep in touch for the rebates!
With the increase in stickiness, the Lu family’s tricks will no longer be able to poach all of the Mu family’s customers.
As for those who want to leave, then go!
Anyway, the current production capacity cannot keep up with the market, so we should just “discard the dross and keep the essence”.
"Great, great! Third brother's wife's idea is great!" Mu Jingyun clapped his hands in praise.
"That's great, let's do it." Mu Jingzhou also agreed.
Mu Fengzhen was confused, but since both brothers said it was good, then it must be good.
"My third brother's wife's unique trick is on par with my second sister-in-law's. Where did you two learn it?" Mu Fengfen asked curiously.
Su Tang blinked guiltily: "It's natural."
"Tsk, you are born to do business! That's amazing!" Uncle Song said in amazement, "With such a brain, why should you be afraid of the Lu family?"
"Uncle Song, please sit down and eat, the food will get cold soon."
"good."
Uncle Song was no longer polite and sat down to eat with them, but he didn't take any ribs.
Spare ribs are so expensive, I can't even eat them once a month. There are pregnant women here, so we have to be more polite.
"Uncle Song, eat some spareribs." Mu Jingzhou took the initiative to pick up some food for Uncle Song. "You've worked hard in the market. You have a wide network of contacts and resources, and we'll have to keep an eye on the Lu family in the future."
"Don't worry, I understand."
Uncle Song lowered his head and took a bite of meat, thinking of his daughter who was going to Shanghai.
Song Xiaohua also likes to eat spare ribs.
But before leaving for Shanghai, he just couldn't bear to cook some pork ribs for his daughter.
In the past, I had a stable job, and after I spent my salary this month, I would still have some next month. But now it is different, and I always feel that the future is no longer in my control.
The Mu family gave him a job and raised his salary, but with such fierce market competition, how many years can the Mu family last?
Got to save money.
Tighten your belt to save money to cope with secondary unemployment.
Alas, I wonder where Xiaohua is now? Is she carsick? Was she bullied on the train?
"Uncle Song, the telephone in our factory will be installed tomorrow. Tell Xiaohua to call the factory if he has any problems." Mu Jingyun said.
"Install a telephone?" Uncle Song looked up in shock. "That will cost a lot of money! The telephone installed in our supply and marketing cooperative cost 12,000 yuan!"
Except for big companies and enterprises, who can afford to install a telephone?
"There is a cable and telephone service nearby, and we spent five thousand." Mu Jingyun smiled and took out a note, "Uncle Song, look, I even picked a phone number today."
The crumpled note is really ugly.
Su Tang pouted in disdain: "Second brother, can't you just print a business card properly?"
"business card?"
"It's a small piece of paper made of hard cardboard that doesn't wrinkle or break easily. It has the name, address and phone number of the factory printed on it. Anyone who needs help can call us using the information on the card."
Uncle Song quickly put down the pot: "I know this! But we need to hire a professional agency to print it, which is quite expensive."
"You can't catch a wolf without sacrificing a lamb! Seal!" Mu Jingyun made the decision immediately.
"Not only that, I have another trick." Su Tang blinked and couldn't help laughing before she even said the trick.
Everyone asked curiously: "Tell me more about it."
"Make a test strip of our lipstick and pin it on business cards to distribute. I guarantee that it won't be long before people in the provincial capital will know about the existence of Mu's Chemical Factory." Su Tang raised the corners of her lips with a beautiful arc.
She plagiarized this trick.
The market competition in later generations was much more intense than it is now, and many skin care products would distribute flyers and trial packs in newspapers.
At that time, she was short of money and often went to buy trial sets.
She believed that this move would definitely be a surprise victory! And the fact that the Mu family's products did not reduce their prices could create the effect of "good products are not easily reduced in price".
Once the brand image is established, Lu’s price war will be in vain!
"That's another expense..." Mu Fengfen muttered softly, but did not dare to object.
"Xiao Su is indeed a business genius. I have never heard of this kind of trick in all my years in the supply and marketing cooperative. It's a big deal!" Uncle Song was completely convinced.
With these two daughters-in-law, the Mu family will definitely be able to stand firm!
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