Su Ci was stunned for a moment, then thought of his company's new brand series and answered her: "First, they sell the brand, second, the quantity, and third, the labor."
This is Su Ci's own company. Of course he knows what is good, and of course he knows what Ruiya's marketing strategy is. Hunger marketing. When the quantity is extremely small, the value will be infinitely magnified. An Ning's mass production will definitely not work.
"What?" An Ning expressed her doubts, not daring to believe what she had heard. Why did such a profound question come up? An Ning didn't understand, she only knew that she had to design it well.
"What I mean is that Ruiya is a brand, a well-known one at that. People know about it without any promotion. Secondly, the series Ruiya produces are basically gone once they're snapped up. Not only are there no returns, but the quantities are limited. They keep releasing renderings before they actually go on sale. Once they do, people will be scrambling to get them. Thirdly, Ruiya has enough funds and manpower to complete a piece, put it on a runway, and get celebrities to endorse it. They don't even have to sell it, and they still make a lot of money. Do you think big brands are really all nonsense? You can observe their subtle designs carefully."
Su Ci could only say this much to An Ning. He was just reminding An Ning to spend less time researching and more time designing. Occasionally, he could look at other people's design environments and ideas. It's not enough to just draw a blueprint. There are still many unimaginable things.
Even the embroidery is hand-embroidery, and the choice of fabric is also very particular.
The key point is that big brands will have celebrities who pay high prices for special customization, and many of them are limited to a few pieces, which are not available anywhere in the world. Once they are put on the market, their value will appreciate, and everyone will scramble to get them.
After hearing this, An Ning seemed to understand what it meant.
I am just a small designer, and I certainly cannot compare with big-name designers.
But you can observe their designs, those subtle designs. Observation does not mean direct copying. If you do, there will be a stain.
Not all big brands are a waste of money. At least they can buy fame.
It’s like buying a big-brand lipstick. Even if the color is very dull and the color cannot be uglier, as long as the brand is revealed, people can feel the superiority of the big brand.
Maybe it's the legendary vanity at work.
But it is undeniable that the workmanship of big brands is indeed very good. Compared with ordinary styles, quality, etc., everyone will choose big brands.
"I understand. I'll hang up now. I need to continue designing." An Ning said.
It was as if he had been enlightened, and his whole body was smiling.
It feels like I have my own goal to work towards, which is really, really nice.
Su Ci smiled and said, "Come on, An Ning will definitely succeed. Su Ci is waiting to see you at the top."
Everyone seems to be busy with their own careers, but it seems that everyone has forgotten one person, I am Shangguan Wanying, who has never shown her face. Everyone has forgotten where this person still exists, this talented girl who was once envied by everyone, the person that all girls envy.
The person the boy had been pursuing was now completely gone.
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