Everyone's attention was drawn to Su Ci's words, and they only heard the girl speak calmly.
As soon as Su Shen heard her speak, he felt hope instantly. This daughter is the one with the most clever ideas. As long as Su Ci has so many clever ideas, Su Shen feels that the Su family will not fall so easily.
"That's true, but I don't know how many students always look at the price. The price of Lin Group is much lower than ours. Even if our quality is better than hers, what's the use? When it comes to two identical clothes, they will only choose the cheaper one." Su Yue said.
He stirred the rice in his bowl boringly.
Su Yue was also drunk. She had finally realized the results of this job. Her work had been suppressed recently, and the atmosphere in the entire company didn't seem very good recently.
Su Ci looked at her and smiled, then slowly said: "I can't believe that the other party can be so brazen as to plagiarize your style and others. If they plagiarized them, you can sue them. What's more, your clothes are not so cheap as a dozen or twenty yuan a piece, right? It is not so easy to be plagiarized. Why do so many people buy their clothes and gain a lot of repeat customers? This shows that there is no problem with their quality at all. So don't you think there is something wrong with you?" Su Ci said.
According to them, there haven't been any quality issues. They use similar materials and there haven't been many complaints about quality. This shows that their quality is within an acceptable range.
Isn't this very simple and clear? They are targeting people with relatively low consumption. Lin's can figure out what kind of materials consumers will accept, and then reach the lowest level they can accept. Su's is different. The ones they choose are neither high nor low, making people feel that there is no difference at all, so of course consumers will not choose the one with a higher fee.
Everyone was stunned. What did this mean? The Su family had never had any problems before.
They carefully develop each series, each new product, and each piece of clothing will be tried on many times during mass production, and then hundreds of people's opinions will be collected for improvement.
The key is that this price is just for the simplest affordable brand, which is within the acceptable range for students and ordinary working people.
Logically speaking, something with such a high cost-effectiveness must have a lot of people chasing after it!
"Impossible. Each of our series has gone through hundreds of tests, and we have pushed the discounts to the lowest level. If the prices continue to drop, we will lose money. Moreover, we use materials that are acceptable to the public, and the styles are new styles that have been improved many times before they were released. It would be unscientific if we were still surpassed." Su Yue retorted.
She knew best how hard she worked when she was working at Su Group. Both the marketing department and the design department were under a lot of pressure, especially when she was an assistant. Every designer designed the clothes for these reviews with the same time and care as those for big brands, and every piece of clothing she designed was loved by many people.
Besides, the material feels very good, the advertisements have been run, and the brand has gained popularity. It would be unscientific if sales don’t increase.
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