Chapter 174

The first batch of malt from Nenghuo Liangxiao Factory has left the warehouse, and the quality is completely up to standard, which means that the factory can finally enter the actual production stage.

Months of hard preparation are finally becoming a reality.

Beer and wine label samples were delivered to Lin Siwei. The pattern was painted by the director of the Municipal Art Museum and a famous painter. The golden wheat waves are the background color, with green waves breaking out. It looks very harmonious with the green bottle. The words are light gold and slightly embossed.

Nowadays, all beer bottle labels are made of a thin layer of paper. If soaked in some water, the entire label will be burned off. No brewery has ever spent so much money on labels.

But Lin Siwei doesn't think so. She wants the new product to have a strong impact when it is launched. The label is the first impression.

"Gold Medal Beer." Wu Shanhai picked up the label and couldn't stop praising it. "It sounds very domineering. Gold Medal means first place. Coupled with such a beautiful label, it looks very high-end."

"Of course . "The name given by Teacher Xiao Lin is creative." Pang Jianping is already a fan of Lin Siwei anyway, so she will definitely not miss this topic. "We went to the industrial and commercial department to register a trademark, and people said, how did you come up with this name?" It feels like it can carry thirty pounds of rice."

"Haha, don't tell me, it's really full of energy." Wu Shanhai returned the label to Lin Siwei, "I thought our price was higher than ordinary beer. , It will be difficult to find sales. Unexpectedly, the supply and marketing cooperative has already come to ask when the first batch of goods will be delivered."

Lin Siwei thought for a while: "Just for our label, the cost is higher than ordinary labels, you are so. Look..."

She took an empty beer bottle and put the label on it. She also took five or six ordinary beer bottles of other brands and placed them side by side: "How about it? Is it conspicuous?"

I have to say, the gold medal beer is there. Among all the paper labels, it is indeed a very eye-catching one.

"I told the curator at the time that the effect I wanted was to be able to stand out among all the beers. The supply and marketing cooperatives are not stupid, they also want to introduce new brands and new products. So we are very cautious when pricing, so that it is better than ordinary beer. It’s expensive, but not too expensive. We want consumers to think that this is a high-end beer that they can afford.”

“Affordable high-end beer...” Wu Shanhai clicked these words. , couldn't help but praise repeatedly, "Don't say it, just promote it in this direction later, making people think that it is not affordable to drink for daily use, and it is also high-end to use it to entertain guests. Teacher Xiaolin, you really understand people's hearts."

Lin Siwei smiled slightly: "Everything is fine. I just need Dongfeng to wait for the first bottle of beer to come off the production line."

Wu Shanhai patted his chest: "I guarantee the quality. I have tested it repeatedly with Master Liang. I dare say that our beer tastes absolutely perfect. Not inferior to imported high-end beers."

"Okay, our gold-medal beer will be exported to compete with internationally renowned beers, but it won't be a one-third acre of land in Jinling." "Are you confident

? "

Several people in the office responded firmly. With only a few dozen people and a small brewery just starting out, it already has the ambition to go big.

In midsummer, the first batch of gold medal beer appeared on the shelves of various non-staple food stores and canteens across the city through the channels of supply and marketing cooperatives and sugar, tobacco and alcohol companies.

People all over the city discovered that at 7:30 in the evening, Jinling TV station ended its broadcast of "News Network" and started broadcasting "Jinling News" before a brand new advertisement appeared -

four ballerinas dancing the cheerful "Four Little Swans" "Dance", then the camera turned, and the most beautiful white swan was holding a bottle of gold medal beer, smiling sweetly: "Gold medal beer, gold medal quality. Have you drank it today?"

There was also a line of big characters on the screen: Sino-foreign joint venture Jin Produced by Lingliangxiao Food Co., Ltd.

At this time in Fishbone Alley, Zhang Xiuqin pointed at the TV and shouted excitedly: "Xiaolan, Xiaolan is so photogenic, so beautiful."

There were three bottles of Gold Medal beer on the table, and Gu Mingde took a sip: "Gold Medal beer, It tastes so good."

"You can drink like shit!" Zhang Xiuqin used to scold his wife, but she smiled brightly today.

Gu Mingde didn't get angry with her: "I usually don't drink beer, but this is an advertisement shot by Xiaolan and produced by Weiwei Factory. I will support Gold Medal Beer from now on. How can I drop it?"

"Have a good attitude and praise you. !" Zhang Xiuqin gave him a thumbs up.

Gu Mingde couldn't help but said: "Hey, the old woman can still praise people, the sun is coming out in the west."

At this time, the Ding family and Ding Guangyao's family were also watching TV.

"Isn't this Xiaolan, Mayor Gu's family?" Gong Qian shouted, "Old Ding, come and see, Xiaolan has shot an advertisement."

Ding Shaowu also praised: "This advertisement is really well shot. This is the first time I have seen it." Ballet dancers shoot commercials."

After saying that, he became worried again: "Dad, will there be two breweries in Jinling in the future? Will it affect your factory's business?"

"There is nothing you can do about it. Don't let people set up factories?" Old God Ding Guangyao said, "Did you see that it's a Sino-foreign joint venture? This is a project promoted by the city. Our General Brewery Factory is the leading enterprise of the Light Industry Bureau and can hold back the city. "That 's true . "

Ding Shaowu thought for a while and said with a smile, "But if people start advertising, maybe more people will drink beer in the future, and the sales of Jinling beer will not necessarily decrease."

This is true." Ding Guangyao said, "Besides, I will no longer be the director of the brewery."

Gong Qian was startled and quickly jumped up from the recliner: "You have a fever, you are talking nonsense. Ah."

"No. The city came to talk to me two days ago. Maybe I want to... make a move." Ding Guangyao chuckled.

"Where to move? Up or down?" Gong Qian asked nervously.

"How is it possible to demote?" Ding Guangyao rolled his eyes at her, "I'm going to the district, deputy..."

"Deputy, deputy district chief?" Gong Qian stared at him.

Ding Guangyao nodded, took the gold medal beer on the table, and filled three glasses: "Come, let's try this new product too."

Gong Qian raised the glass, smiling so hard that her eyes were crooked: "Cheers, congratulations to Deputy District Chief Ding "

No. 265 Yangchuan Road, the TV in the living room is also on.

Lin Siwei was getting busier and busier at work and often couldn't get off work on time. Lin Jiahuan had to go to school during the day. Lin Siwei felt that his grandma was lonely at home, so he asked someone to buy a TV for his family, just in time for the new advertisement.

Hu Qiaoyue looked at the ballerina and asked, "Is this Gu Lan?"

"It's Sister Xiaolan." Lin Jiahuan answered, "Sister Xiaolan is the principal of Shanghai Ballet Company."

"Siwei, how did you think of letting her shoot the commercial? Ah." Hu Qiaoyue asked.

"Because it is elegant and because the public likes it, it is very consistent with the positioning of our gold medal beer."

"It is quite good-looking and fresher than other advertisements. Some advertisements are really tacky." Hu Qiaoyue said.

Placing advertisements during the best time of the TV station is a publicity method that Lin Siwei has long thought of. Although not every household has a television these days, its influence is growing day by day.

In every alley, if anyone has a TV, there will be many viewers sitting in front of it. Some generous families simply move the TV set outside their house so that neighbors can watch it together.

Especially on a summer night like this, after everyone had dinner, they would have enjoyed the cool air outside, and more people would have watched TV.

Therefore, Lin Siwei dared to say that within three days, "Have you drank today" advertisements at this time and in this form will become popular in Jinling.

As for asking Gu Lan to come back to shoot commercials, Lin Siwei thought about many plans and finally decided on it.

Perhaps in future generations, such an advertising plan would not be considered creative, but at present, advertising is not yet popular and the entire industry is not new. This kind of approach that appeals to both refined and popular tastes is very acceptable to ordinary people.

Of course, the quality of gold medal beer is just as the advertisement says, it is gold medal quality.

When the first bottle of beer came off the production line, Wu Shanhai couldn't wait to open it, and took a swig with his mouth, which had tasted countless imported high-end beers.

The tears just fell.

At that time, he only said two words: "Can fire."

It was just as Lin Siwei expected. When I went to work the next day, the employees brought feedback one after another. They said that as soon as the advertisement came out, the neighbors asked, "Is it produced by your factory?" It turns out you work in such a powerful factory.

Originally, the employees were either so-called temporary workers or re-employed after retirement, but when I heard others comment like this, I suddenly felt very proud.

According to the employees, after seeing the advertisement, several of the neighbors went to the canteens to ask if they had Gold Medal beer. Some of the canteens that had not stocked the beer regretted it to death because their business was taken away by other nearby canteens.

On the third day of work, the employees said that when the children met their classmates at school, they began to ask "Have you drank today?" Although the students were not allowed to drink, it did not prevent them from holding tea cups, clinking glasses with each other, and saying something. Say "cheers".

This is the advertising effect.

The supply and marketing cooperative immediately called to inquire about subsequent production arrangements and said that the first batch of goods had been sold out. Wu Shanhai sighed: "I didn't expect it. It's time for me to work overtime and increase production."

Lin Siwei smiled and said: "Don't worry, I have calculated the production capacity and can keep up. We are just starting now."

Wu Shanhai couldn't help but Tsk tsk: "Teacher Xiaolin, why are you always so calm and calm, as if nothing can rush you? Don't forget, it's not just the supply and marketing cooperatives and sugar, tobacco and alcohol companies that are looking for goods from us, there are also several State-owned hotels."

That's right. Within a week after the advertising effect came out, several state-owned hotels in the city called the factory directly and said that the newlyweds who were planning to hold a wedding banquet directly requested the imported beer produced by Jinling. That one is called Gold Medal Beer. of.

Imported beer produced by Jinling itself.

Lin Siwei even laughed. She didn't expect that the effect she wanted would be achieved so quickly.

When ordinary people look at "Sino-foreign joint ventures", the focus is on the "foreign" one, which is imported. This is absolutely correct.

Gold Medal Beer has just arrived on the dining tables of people in Jinling.