In order to export the medicines as quickly as possible, Yuezhou Pharmaceutical Company chose Tielaoda Transportation instead of the cheaper sea transportation.
Although it is said that there are 100,000 pills of medicine, in fact, there are only 50 boxes in total.
Chen Shuqin received the medicine on the 10th day, which was the fastest speed in that era. After a few years when the country no longer lacked foreign exchange, the speed would naturally slow down.
Why did the elderly come up with the slogan "Time is money, efficiency is life"?
It is because the bureaucratic style of some cadres is still very serious. They have become severe procrastinators when doing things. They leave documents in the office and don’t want to stamp them for ten days or half a month.
Wait, it seems that this phenomenon still exists even after decades, haha.
Xu Longfeng was very excited after receiving the 50 boxes of 666 Weitai. He immediately started advertising in all the major branches of Longfeng Pharmacy in Hong Kong, using billboards and newspapers to make a huge splash.
At the same time, a small sales ceremony was held at the Lung Fung Pharmacy Central Main Store. The price was HK$50 per pill, and the target was very clear: wealthy migrant workers in the financial sector, celebrities in the entertainment industry, many corporate executives and senior white-collar workers.
Chen Shuqin was a little worried about the pricing. After all, the average annual salary in Hong Kong is only a few thousand Hong Kong dollars, so a price of 50 yuan is still relatively expensive.
After all, others may not know, but she knows that the purchase price of this pill is only HK$12.5. After just a few transactions, the "Pumpkin Vine Pharmaceutical Company" she leads has made a profit of a difference of HK$17.5.
This is almost a 140% profit. Even though Hong Kong is a free port, few commodities can achieve such a high profit. (Except for real estate)
Now the price given by Longfeng Pharmacy is even more exaggerated, directly adding 20 yuan to the price to sell it. It is true that channels are king.
With such a high price, if sales are not good, it will directly affect the subsequent exports of Qingfeng Pharmaceutical Factory.
This is a very important matter for Chen Xia, Qingfeng Pharmaceutical Factory, and Nanguateng Pharmaceutical Company. If the first shot fails, it will have an adverse impact on the subsequent drug research and development, production, and sales.
In their business plan, the jade jewelry store is just a cash cow, while pharmaceuticals and medical devices are the core of the business.
Even Chen Defa and his wife who came to watch the ceremony were worried. Chen Defa asked his little daughter beside him:
"Aqin, didn't you say last time that Xiaoxia's export price was only 12.5 yuan? Now it's selling for 50 yuan a pill. Isn't that too high?"
"Dad, this retail price was decided by Uncle Xu himself. He has great confidence in this stomach medicine pill and has invested a lot of advertising money, so he must have his own judgment and ideas. There's nothing I can do about it."
Chen Defa nodded. After all, Xu Longfeng was a professional, and they could only wait and see the subsequent sales situation.
Is Xu Longfeng worried? On the contrary, he feels that his price is too low. If it weren't for the need to ensure sales, he wouldn't even mind setting the price at 80 or 100 yuan.
After the previous trial sales, Chen Shuqin did not have first-hand feedback information. This was his petty behavior, but he got it.
According to the returned questionnaires, 90% of consumers reported that 666 Weitai was very effective, and 85% were willing to buy it again.
In the affordable price column, most people chose HK$30 to HK$50 (which is also the lowest price in the survey).
Therefore, Xu Longfeng was quite confident and prepared when he set the price at 50 yuan per pill. It was not a decision made on a whim. He is not one of those prodigal officials in the mainland. After all, Longfeng Pharmaceutical is his own industry.
Moreover, he clearly mentioned in the promotional poster that "666 Weitai" was carefully made using a secret palace recipe, 66 kinds of precious Chinese medicinal materials, and 166 complex processes.
The key advertising slogan is "666 Weitai, one pill will give you results".
Very straightforward, very arrogant, and very domineering.
Sales...are really good...
To the surprise of Chen Defa and Chen Shuqin, after Sanliu Weitai was put on the shelves at Longfeng Pharmacy at 10 a.m., people waiting to buy it quickly formed long queues, many of whom were scalpers.
Scalpers are the best barometer of sales. As long as scalpers appear, it means that a certain product is going to sell well. They have a very sharp nose.
Inside the Dragon Fong Pharmacy’s Central main store.
"Hurry up, give me 50 Sanliu Weitai pills."
The salesgirls were specially selected, all beautiful women, with professional smiles on their faces. "Okay sir, please go to the counter to pay, and we'll pack your food right away."
Before this customer left, the second customer squeezed in and said, "Hello, give me 100 Sanliu Weitai pills."
The customers behind were unhappy: "Dou Lei, you bought so much? Are you going to eat it? Leave some for us."
The previous trial sales had already scared these people. At that time, there were only 100 stomach pills a day. How many people could buy them?
"I have no choice. My boss told me to buy some more to keep as a backup. If they run out of stock, I'll have to wait. I won't be able to buy anything even if I have money."
The customers behind were cursing, but the first customer had already paid and ran out happily with the medicine bag. The people in the queue were so envious. There was nothing they could do, as this guy had been waiting in the middle of the night.
As a result, when it came to the fourth customer, this person was even more exaggerated and directly shouted that he wanted 1,000 tablets of Sanliu Weitai. This really stirred up a hornet's nest, and the people in the queue behind him wanted to hit him.
"Pujie, is your family rich?"
"Are your family members dying? Do you really need to buy so much?"
"Brother, are you planning to book the entire place? Please, give them some space."
When several customers who were queuing outside heard that someone was selling 1,000 pills at once, they were so anxious that they wanted to rush in and fight.
The manager of Longfeng Pharmacy quickly came out to reassure everyone, "Don't worry, everyone, we have sufficient supply this time and we guarantee that everyone can buy it."
After hearing the manager's assurance, the customers in the queue gradually calmed down and continued to wait in the back while cursing.
The manager looked at the middle-aged customer curiously and asked:
"Sir, I shouldn't ask, but you bought 1,000 pills at once, and you can't finish them all. These medicines have expiration dates, and it's not good if they expire."
The middle-aged customer smiled awkwardly and whispered in my ear:
"I'm from Lijiapo. Your 666 Weitai is so effective, and we can't find your supply channel, so we want to buy some and earn some hard-earned money."
Damn, even international traders were attracted here on the first day of sales.
At that time, Hong Kong's free port was really not a lie, it was almost the core of Southeast Asia. At that time, Singapore's free port was not even worth mentioning.
This scene left Chen Defa and Chen Shuqin, who were standing upstairs, stunned.
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