Chen Xia thought about it for a long time.
The commercial value of sildenafil is unquestionable, but its academic value is actually just that. After all, men's medicine is a non-mainstream drug in the pharmaceutical industry.
Especially in China, which is a "conservative" country, in the 1980s, it was considered a very shameful thing for a man to be incompetent or a woman to be infertile.
Therefore, there are very few men who come to the hospital to see a doctor and directly say that they have problems in that area. At most, they will euphemistically say that they have "kidney deficiency".
Even so, only workers and cadres with good conditions come to see a doctor. Do farmers have the money?
And for the academic community, how could intellectuals, doctors, and pharmacists research a drug for male impotence? Aren't they afraid of being laughed at by their neighbors and colleagues if they tell others about it?
This is reflected in the hospital, where there is no andrology department, and even the doctors don’t know which department to go to for ED. The urology department says they only deal with urinary tract infections and stones.
The Traditional Chinese Medicine Department can treat it. After all, for Traditional Chinese Medicine, there is no disease in the world that cannot be cured. But the problem is that your treatment effect is not good.
This means that sildenafil is destined to be difficult to be accepted by the public.
Omeprazole can find ways to win the Nobel Prize in Medicine, pass the assessment of the Ministry of Health and the International Society of Gastroenterology, be widely publicized abroad, and use positive media publicity for promotion.
But sildenafil is destined not to be treated in this way.
Wouldn't it be so glorious if the "People's X Newspaper" and "News Broadcast" published an article about Chinese medical researchers who have recently developed an aphrodisiac?
Then the central bank will be drowned in the spit of foreign people.
So at least in China, Chen Xia did not want to take it out under the name of "medicine", but used the excuse of "health products".
There are two reasons. One is that the Sildenafil Pumpkin Vine Company is already planning to build a production line in Hong Kong, produce its own products, and use its allies to sell them to the world. If the price difference between China and foreign countries is too large, it will easily lead to smuggling and damage the interests of partners.
Hey, don’t talk about the power of sildenafil. Anyway, the men who used it will definitely forget it. It costs dozens of dollars per pill abroad and a few yuan per pill in China. The price difference is definitely enough to make a profit by smuggling the medicine out.
The second reason is that health supplements were so popular in the 1980s and 1990s that some foolish people would rather believe the nonsense about nutritional supplements and would rather practice qigong than go to the hospital when they were sick.
Such as 505 magic energy bag, magnetized cup, Haci five elements needle, Guangdong Sun God, Yang Zhenhua 851 oral liquid, Qinlong Zhuangshen bag, Yansheng Hubao liquid, Angli No. 1, Sanzhu oral liquid, etc.
Anyway, all kinds of monsters and demons jumped out in the 1980s and 1990s, taking advantage of people's ignorance and brainwashing marketing to create billions or even tens of billions of sales in such poor times as the 1980s and 1990s.
Is this a miracle in economics?
And what are their costs? Secret recipes, life-saving nuclear energy, precious traditional Chinese medicines, etc.
Could this be hidden from Chen Xia from the future, the one who was using this loophole to earn his first original capital?
Take the famous Ma family army for example, and the "Chinese Turtle Essence" they endorse.
You might be exaggerating the turtle's function, but at least it still has the necessary content, right? But in reality, until the brand went bankrupt, the turtle had only suffered minor injuries.
To put it bluntly, it is saccharin added after tap water is disinfected. It contains some secret recipe for fart, some turtle essence for fart. It is a pure scam.
This was the chaotic state of the nutritional supplement market in the 1980s and 1990s. It was truly chaotic, characterized by a lack of regulation, public ignorance, and collusion between capital and…
Wait, the author originally wanted to write "The Last Chicken Feather"
But suddenly I heard something playing in the living room outside: "I won't accept any gifts this year. The only gifts I will accept are XX gold."
Well, even in 2021, health products still have a big market, and people who fall for them are still one after another. Nothing has changed in decades.
tragedy!
I would like to advise readers who are reading this novel not to buy any health supplements. You don’t know what ingredients are in them. It may not work for you, but if you get sick from taking them, who knows.
You should know that the Sanzhu oral liquid, which was very popular at the time, went bankrupt because someone died from drinking it and the incident was exposed by the media.
Okay, that’s getting off topic.
Anyway, the author's enthusiasm does not affect Chen Xia's "health wine" recommendation plan at all.
If you wanted to sell health supplements in 1985, what would you rely on? Television? Newspapers?
These days, even though these two media exist, they are definitely not mainstream. Take television, for example. How many families can afford it? There are few TV stations, few TV sets, and even less ratings.
As for the newspaper, it's still the mouthpiece of someone. Are you overthinking it if they want to advertise for a foreign-funded enterprise like yours? They're a newspaper with aspirations, ideals, and class.
So at least in 1985, media people still had their own pride and bottom line, and they couldn't just destroy it with money.
Then the only way is to go through the hospital route first, supply the health wine to the hospital, and doctors prescribe prescriptions to sell it to patients. Isn't this more authoritative? Can the products sold by the hospital be fake?
But what do you rely on to supply this "health wine" to hospitals, get them to buy it willingly, and get doctors to recommend it? Is it love? Is it responsibility?
Then it all depends on money.
Who said that hospitals at this time are basically in a self-financing state? Hospitals have to maintain operations, pay employees' salaries, and build employee communities. The government does not allocate funds, so the hospitals can only rely on themselves to make money.
Then the loophole comes. As long as the "health wine" can create profits for the hospital, the hospital will definitely open its doors to welcome you.
In fact, this model has been around for decades, even in 2020, it is still... cough cough cough...
As for how to motivate doctors, this is easier to solve. For those who have been reborn, especially those who have come out of the hospital, if we want to motivate doctors to prescribe medicine, it can be done in one word:
money.
Prescribe a bottle of health wine and give the doctor a personal kickback. It’s that simple.
You have to know that doctors in the 1980s were still very poor. Things like medical representatives and drug sponsorships were all just empty talk. Don't even think about it.
If someone suddenly comes to you and tells you that you can prescribe a box of medicine and I will give you a certain amount of money, guess how many doctors will go crazy for it?
Everyone is really tired of being poor. Doctors are the lowest class and have no side jobs. It is really not easy for them to support a whole family with just a few dollars of salary.
So Chen Xia decided to open Pandora's box and let doctors across the country taste the sweetness in advance, so as to occupy this market first.
Moreover, he has absolute confidence in this health wine with added sildenafil. No one else can imitate it because sildenafil is only produced by Pumpkin Vine Pharmaceutical Company in the world.
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