The next day, Chen Xia and Dean Gu walked into the hospital's office building together, massaging their waists.
The land hasn't been damaged yet, but the cows have died of exhaustion.
The atmosphere in the hospital was weird today. Chen Xia came down from the parking lot and walked towards the office. Along the way, he met colleagues, especially the male colleagues. The enthusiasm of their greetings almost made him flattered.
Although he is usually quite popular among employees, there are always some "aloof" people in the unit who disdain to curry favor with the powerful and will not take the initiative to flatter Section Chief Chen. At most, they will be met with a cold shoulder.
Oh, today is different. When I saw Chen Xia coming, before I even said hello, he already had that smirk of "you know what I mean" on his face.
"Section Chief Chen, the health wine you gave me yesterday was really good, haha."
"Oh, Chief Chen, what a coincidence! Thank you for the health wine."
This kind of greetings were heard all along the way, and many people even asked when this health wine would be available for sale.
As soon as Chen Xia saw the smug looks on the faces of these old men, he knew that the health wine would definitely help them regain their virility at night, and they might even beat up those old women who were sitting on the ground and sucking dirt to avenge their previous humiliation.
Well, the initial plan was successful. As for the reputation, it will surely slowly spread, so let’s just let it fly for a while.
Although the newly acquired Kezhen Winery has not resumed production yet, there is still a lot of wine in the warehouse. All of it could not be sold at the beginning, and now it has all been sold to Pumpkin Vine Pharmaceutical Company.
These stocks are already sufficient to support the initial use of a hospital.
In the afternoon, Chen Xia skipped work and went to the winery to hold an internal meeting.
The name of the health wine was decided at the meeting: 666 All-inclusive Kidney-Nourishing Wine.
Originally, Chen Xia wanted to choose a more fashionable name, but Deputy Factory Director Chen Jia disagreed. This wine is aimed at Chinese consumers, so the name should be clear at a glance.
There is a very famous Chinese medicine wine: Shiquan Dabu Wine. So it is totally possible to piggyback on this name.
If the word "yang-strengthening" sounds bad, then let's say it nourishes the kidneys. Once the words "kidney-tonifying" are mentioned, any man will understand what this wine is for and will be very eager to buy it.
The other male employees at the meeting all supported Chen Jia's point of view. Only Deputy Factory Manager Chen Xiulan blushed. She was not even married yet, and she was discussing erectile dysfunction with a group of men. It was so embarrassing.
What happened instead was even more embarrassing for her. The male management staff of the winery started to discuss in detail the effects they had after drinking the health wine.
One said three times a night, the other boasted that it was four times a night, and the one next to him held up five fingers and said that was his number.
Anyway, each one is more shameless than the other, and each one smiles more lewdly than the other.
Chen Xia did not stop them. Be it any medicine or health product, if the manufacturer does not dare to use his own product, then there is definitely a problem.
Now, after using this "trial version of health wine", the male employees of the winery all praised it highly, which will be extremely beneficial for subsequent sales and production.
In addition to Chen Xiulan, there was another person in the conference room who maintained a rare calmness. This was Fan Leshan, a former middleman who was later recruited by Chen Xia to help him sell "smuggled goods" from Hong Kong.
Fan Leshan is a smart man. He knows that he has no diploma and no connections. He started by purchasing stomach pills for Meiyuan. In fact, he relies entirely on Section Chief Chen for his livelihood.
So when Section Chief Chen offered to recruit him, he chose to surrender instead of working on his own.
He understood that Section Chief Chen valued him as a person and his sales ability. If he could not be used by Section Chief Chen, then Section Chief Chen would be disappointed and would definitely stop supplying him.
Without Section Chief Chen as his financial backer, what would he have left? Who was he?
He who knows the times is a hero. He is a calm and rational person, a person who understands his position, and a loyal person.
Chen Xia smiled and looked at Fan Leshan:
"Old Fan, you need to adjust your job. After the health wine is officially put into production, what you need to do is to promote it to major hospitals and let them know that by using our health wine, the hospitals can make a lot of profit.
Another crucial point is that you need to meet with doctors face to face and explain that they receive a commission for prescribing medications. Therefore, another important task is to pay doctors a corresponding amount of cash each month based on the number of prescriptions they write.
Fan Leshan thought about it for a moment, and immediately figured out the key points. He nodded solemnly and agreed:
"Don't worry, boss. I have experience in dealing with people and doing sales. I will definitely not let you down."
Chen Xia waved his hand:
"I have confidence in you. Just remember, this sales promotion is very important, and the front line is left to you. Don't worry about Yuezhou People's Hospital. I'm here to provide you with the greatest convenience.
You should first train a few apprentices to gain some experience. Chen Sanshui and the other five have been working with you on sales. Have them all come back and go to the hospitals. Each of them will be responsible for one of the several hospitals in Yuezhou."
Chen Xia is creating the first batch of "medical representatives" in China.
If you want to recommend health wine, you still need to do some necessary advertising.
The Yuezhou Regional TV Station had just been established for less than a year at that time. In Yuezhou, a small city in the 18th tier, the number of viewers was limited due to the fact that televisions were not yet popular, so there was no hope.
The popularity of newspapers is okay. Although the "People's X Newspaper" and "Zhijiang Daily" are not reliable, the Pumpkin Vine Pharmaceutical Factory, which is a key support for the Yuezhou area, still has some reputation.
So when the editor-in-chief of Yuezhou Daily heard Chen Xia say that he wanted to advertise, he agreed immediately.
At that time, there were already some dried tofu advertisements in newspapers, but they were only limited to state-owned factories. Township enterprises and private factories had no chance of getting them.
As I said, Pumpkin Vine Pharmaceutical Factory is a foreign-funded enterprise, so the treatment is different, definitely above the national treatment.
Chen Xia helped negotiate and decided to place a piece of dried tofu advertisement on page 4 every day. The content was very simple, similar to a notice.
"The latest product from the Pumpkin Vine Pharmaceutical Factory, 666 All-purpose Kidney-Nourishing Wine, is highly praised by all men who have used it."
Well, okay, there are no advertising companies these days anyway, let alone marketing talents. Didn’t Chen Jia say that the name should be straightforward and the slogan should be simple and clear, and easy to understand at a glance?
Well, this advertising slogan is no longer a hint, it is a naked statement.
People in Yuezhou already trust 666 Weitai very much. Now a new product developed by the same brand, 666 Shiquan Bu Shen Wine, has come out. Everyone wants to give it a try. How can a new product developed by people from Hong Kong be bad?
However, after the advertisement had been running for several weeks, the health wine was still not available for purchase, and everyone's curiosity grew stronger and stronger.
Well, it's time to start selling.
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