Xu Hongtai returned to his country with great joy.
From a personal perspective, my daughter is now living a rich and happy life, the life she wanted, and the family is reconciled, which is something to be very happy about.
From a business perspective, he completed his task of attracting investment very well.
First, Four Seasons Group will invest US$300 million to increase investment in "Four Seasons Department Store", "Four Seasons Textile Company" and "Pumpkin Vine Pharmaceutical Factory" to increase production and efficiency and take root in Zhijiang.
The key is that Pfizer Pharmaceuticals in the United States is preparing to invest US$500 million to build a factory in Zhijiang Province to establish the world's largest production base for diabetes drugs.
These two projects alone have attracted investment intentions of US$800 million, and two of the pharmaceutical projects are high-tech companies. This kind of political achievement instantly surpassed other provinces.
The peers set off each other well.
Of course, it is not certain how much of the $800 million investment intention will actually be invested. According to the unspoken rule, the intended investment is just a boast.
However, Xu Hongtai believed that his "future son-in-law" would not and dared not lie to him. First of all, the US$300 million from Four Seasons Group could definitely be financed.
Secondly, Pfizer Pharmaceuticals needs Chen Xia's help, so as long as the conditions are met, they will definitely settle down.
As for what conditions must be met, it is very simple. First, there are "two exemptions and three reductions", and second, a specific area is designated to establish an economic development zone, and the land is half sold and half given away.
As long as people come to invest, this foreign exchange is real,
The second is to solve employment problems, increase tax revenue, and enhance Zhijiang's visibility. It is also a good example to attract more pharmaceutical companies to invest.
The entire country's foreign exchange reserves are only 3 billion now. Xu Hongtai alone attracted 800 million US dollars in foreign investment. Can this be considered a political achievement?
If this doesn’t count, what does?
Once his position is consolidated, he will have more say in the family, and when a conflict breaks out one day, he will be able to protect his daughter and the "future son-in-law".
When Old Man Xu thought of this, he felt like humming a little tune.
Xu Hongtai returned to China with the group. Xu's mother decided to stay in the United States to take care of her daughter. For a family like theirs, getting a long-term visa is not a problem at all.
After returning to the Jade Farm, Chen Xia did not leave, but took a walk in the woods with Xu Rui, who was having fun.
Xu Rui and Xu Yuan are twins after all, and their personalities and interests are so similar. Xu Rui also fell in love with the pastoral scenery of the farm.
The two siblings painted together and exchanged ideas with each other, and there was a trend of shifting towards a "pastoral style".
What's more, Xu Yuan is now a beautiful painter with a certain reputation in California. Once people become famous, every word they say becomes a wise saying, and they can even publish books and become famous.
When Xu's mother saw her children so happy, most of the grudges in her heart were removed. To be honest, she had always disliked Chen Xia before.
What mother in the world would not be angry if she saw her daughter getting pregnant before marriage?
At this time, Chen Xia and Xu Rui were riding horses and wandering around the farm.
"Hey, Xu Rui, are you still a teacher at the Academy of Fine Arts?"
"I quit my art school job a long time ago. Since it's so popular to go into the adult entertainment industry now, I did too. I set up an advertising design company and I'm just getting by with some business introduced by my family."
Xu Rui wasn't an ambitious person. Even if he was ambitious as an artist, he would target his female students and apprentices...
"Advertising company? Why haven't you mentioned it before? When was it established?"
Xu Rui waved his hand: "I was forced by my wife. I have no choice. I rely on my family for food. What is there to show off?"
Chen Xia suddenly thought of something: "Are you familiar with the media? For example, China TV, XX Newspaper, some magazines, etc."
"Of course I know her. How can I open an advertising company if I don't know her? My aunt works at Huaxia TV."
Look, this is the resource, he said lightly, but Chen Xia understood that this aunt could not be just an ordinary employee.
Chen Xia decided to help this good friend and brother-in-law.
"What a coincidence! Since you know someone, our company just wants to do some advertising, so I'll leave this to you."
"Hey, we're friends, no problem. I'll take care of any advertising you want, and I won't make a penny from you."
Xu Rui patted his chest and agreed immediately. At this time, he still thought that he was helping Chen Xia.
Chen Xia nodded. "Okay, I'll give you 10 million to make some commercials for my products. Have you seen Journey to the West? It's the opening commercial."
Xu Rui almost fell off his horse, "10 million... ten thousand? Ahem..."
10 million in 1987 was not a small number. "Journey to the West" could be filmed into more than ten episodes. If it had been fully invested in advertising, it would have been overwhelming.
Chen Xia scratched his head: "Is 10 million not enough? I can add more."
Xu Rui suddenly gave a thumbs up and said, "You're awesome, kid! I give you full marks for this boast."
Suddenly he felt ambitious again. In the past, his family helped him find business for the company, but this time he got this big business by himself, which made him regain his self-confidence.
"Tell me, how do you want to advertise? I will definitely satisfy you."
"How should I know how to advertise? Since you're a professional, I'll leave it to you. I have only one goal, which is to establish a belief among the people of this country that the medicine produced by Pumpkin Vine must be of the highest quality."
It is important to cultivate your brain as early as possible and give people a good impression from the beginning, which will be difficult to change in your lifetime.
Just like home appliances, Japanese ones were definitely better at the beginning, but as time went on, domestic home appliances are actually not bad at all, and even surpass Japanese ones in many aspects, and are cheaper.
But the people have already formed a first impression that imported products are better than domestic products, and this impression is deeply rooted.
Otherwise, why do Chinese people rush to buy rice cookers and toilet lids when traveling to Japan? (It is entirely possible that they are still produced in China and exported to Japan)
In the 1980s, there were basically no advanced pharmaceutical companies in China. Pumpkin Vine Pharmaceuticals could definitely be said to be a leading enterprise, which was an advantage.
But how long this advantage can last is uncertain.
With the development of the domestic economy, the highly profitable pharmaceutical industry will soon flourish, with various pharmaceutical companies emerging one after another.
But various quality issues will also mess up the entire pharmaceutical market.
This will also make domestic consumers lose confidence in domestic medicines.
What Chen Xia needs to do is to set up a benchmark for domestically produced drugs before this chaos begins.
Anyway, you may not believe in the medicines from other junk pharmaceutical companies, but you must believe in the medicines from Pumpkin Vine Pharmaceuticals.
This depends on advertising to bring it to the brains of thousands of households.
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