Chen Xia added fuel to the fire at the end. Just like the outer packaging of Ji Desheng's snake medicine tablets later, he printed the inventor's portrait on it. This was the highest honor.
There are two benefits to doing this. One is credibility guarantee. The doctor's reputation is a natural guarantee of credibility.
The second one is actually a disguised form of supervision.
If the prescription you give me is not effective, it will undermine your personal brand and your reputation as a doctor. This will ensure to the greatest extent that the prescriptions they use are exclusive secrets.
Thinking of this, Chen Xia continued with a smile:
"Teachers, I have another suggestion. In the future, if someone provides a classic prescription that is proven to be popular, we will print the half-length portrait of this Chinese medicine doctor on the packaging.
Let all patients who take this medicine remember who invented this medicine or which doctor provided this prescription. This is a great thing that will be respected by all people."
Now, everyone was upset.
Chinese intellectuals may not love money, but almost no one does not love fame.
Even if you were a hermit in the ancient Zhongnan Mountains, if you really wanted to hide, you should hide far away. But you chose to "hide" near cities like Xi'an and Luoyang.
To put it bluntly, this is "building up reputation", which is to gain fame and then have dignitaries come to hire them.
During the reign of Emperor Gaozu of Han, Empress Lü invited the Four Hermits of Shangshan to protect her son. Were they not these people? Otherwise, how would Empress Lü know the fame of these four hermits? And where did she find them?
Even Tao Yuanming, who resigned from his official position and returned home to live as a hermit, casually uttered the line "Picking chrysanthemums under the eastern fence, leisurely seeing the southern mountains." How did this line survive? Who was there to record it?
To put it bluntly, it's all for fame. Living in seclusion is for fame, and leaving the world is also for fame.
The three immortal things of making achievements, establishing virtues and making statements are the pursuits of all literati. Similarly, Chinese doctors also have this pursuit and dream.
Okay, now Chen Xia has fulfilled their wish.
We will treat you like a famous Chinese medicine doctor, give your family the best care, spend a fortune on your prescriptions, give you the highest honors, and print your photo on the packaging box.
All of this is like Grandma Wolf seducing you with a lollipop, making you hand over the secret recipe step by step.
Oh, wait, that makes Chen Xia sound too evil. It should be said that he purchased your secret recipe at a high price, and it was a fair transaction without any coercion.
The first person to surrender was Mr. Wang Yinlin, the "King of Children".
He has three sons and two daughters. After his three sons got married, they all lived in a large courtyard that looked like pigeon cages. He also didn't have a house for his grandson to get married.
As a father and grandfather, there is no reason to shirk responsibility. What did he work so hard all his life for? Wasn't it for his children?
"Xiao Chen, I'll be here first. I have two prescriptions on hand. They're my ancestors' legacy and are considered the most important secrets of my Wang family. One is for reducing fever, and the other is for relieving coughs and moistening the lungs. I wonder if you..."
Wang Yinlin is good at reducing fever and relieving cough. These two types of diseases almost account for more than half of pediatric diseases. That's how his fame spread.
This also meets Chen Xia's requirements, which is not to have prescriptions for rare diseases, but to have prescriptions that can treat popular diseases, can be brought to market, and have high sales.
Chen Xia was delighted when he heard this.
Now that we have the Wang family's two ancestral secret recipes, when they are produced in the future, we can put Dr. Wang Yinlin's portrait on them. They will have their own traffic, and with Wang Yinlin's fame and reputation as a guarantee, they will be immediately accepted by parents.
The first person to eat crabs is often the one who is most rewarded.
Chen Xia made a promise before he even got the secret recipe:
"Okay, everyone knows the reputation of Teacher Wang's two secret recipes, and I believe everyone knows how effective they are, so I'll give you the highest price.
In front of everyone, I won't let Teacher Wang suffer any loss. I'll give you two prescriptions and two choices: one is 1 million RMB in cash, and the other is two Crown cars. You can choose one."
hiss~~~~
There were sounds of people sucking in a breath of cold air.
One million RMB, a millionaire born in 1992, wow, that’s incredible, that’s incredible.
With this money, you can buy several courtyard houses in the capital.
When Wang Yinlin heard the price, he was extremely satisfied:
"Okay, Boss Chen is straightforward, so am I. Since I, Wang Yinlin, have taken the money, I will definitely not keep it to myself. However, I hope Pumpkin Vine Pharmaceuticals will also keep it confidential. If this gets leaked, the loss won't just be to me."
Haha, everyone laughed.
Of course, the secret recipe must be kept confidential, and a patent must be applied for.
With the leading brother, at least 20 doctors offered their own exclusive secret recipes. Chen Xia did not favor one over the other and gave a maximum of 500,000 yuan for each prescription.
It seems like a sky-high price now, but how much 500,000 can we earn for Pumpkin Vine Pharmaceuticals in the future? This is definitely a good business with huge returns.
Moreover, after these famous Chinese medicine practitioners sell their prescriptions, they can still pass them down among their families. The prescriptions are given to you as part of mass production.
The prescriptions are in their hands, and they can tailor treatments to individual patients, and they can pass them down through the family, with minimal modification. The two aren't in conflict.
So for them, this 500,000 is like getting it for free.
Chen Xia's secretary Dai Zixin was busy taking notes on the side. This job was only allowed to be done by her and no one else could be trusted.
Chen Xia was not very satisfied with these more than 20 classic prescriptions. The number was not enough and he wanted more.
"Teachers, I have another request. Could you please help me spread the word among the Chinese medicine community that we at Pumpkin Vine are planning to purchase the secret recipe, and the price will definitely satisfy everyone."
When several famous Chinese medicine practitioners heard this, they all nodded. Who doesn’t have some old friends, old buddies, brothers and so on in the circle? Of course, if there is any benefit, they should share it.
After all, in 1992, everyone just had enough to eat, and it was hard to say whether they were very rich. If they could get some money to improve their family conditions, many people were still willing to cooperate.
What's more, the doctor himself is famous both at home and abroad, and the bust on the medicine packaging box is the best publicity.
At this time, Mr. Lu said:
"Xiao Chen, I have a junior fellow named Li Weiyuan, who specializes in treating chest pain caused by qi stagnation and blood stasis, precordial pain, angina pectoris caused by myocardial ischemia, and myocardial infarction. He has a secret recipe called Baoxin Pills, which is very famous in Guangzhou.
His grandson has recently been diagnosed with leukemia and is in urgent need of money. You could try contacting him. Back then, we were brothers in the same school. I specialized in rheumatism, and he specialized in arthritis. His skills were definitely not inferior to mine."
Musk Baoxin Pill?
Chen Xia was delighted when he heard this. He had actually heard of this medicine. It was used to treat heart disease and was very famous and sold very well in later generations.
It turns out that the prescription has not been acquired at this time. What else can I say? This opportunity must not be missed and I must get it first.
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