Acquiring a cinema chain also has its own advantages.
That is, they have a certain say in the American film and television industry.
If you want to invest in a movie in the United States, you will be cheated. Even if the box office is very high, when you finally calculate the accounts, you will find that it is a huge loss.
All investors around the world have suffered losses in this regard.
Although Chen Xia was a reborn person, he was also very interested in American TV series and movies before his rebirth, and he remembered many popular movies.
However, these hit movies are almost all produced by the "Big Eight Companies", and they have monopolized this industry.
If Chen Xia invests in a film and television company, you will not be able to choose the script well, and a good script will not be given to a small company like yours.
Even if it seems like a good script, does it guarantee profitability? Not necessarily. You can spend a fortune, hire a famous director and cast, and end up losing a fortune. This isn't uncommon in Hollywood.
Think about it, John Woo spent $120 million to make "Windtalkers", but the box office was only 30 million, which almost caused MGM to go bankrupt that year.
Later, this scumbag came to China and filmed a movie called "Red Cliff", in which he let mainland first-line stars play supporting roles to third- and fourth-rate stars from Hong Kong and Taiwan.
This kind of discrimination against mainlanders is one thing, but in the end the box office and reputation were a mess, resulting in huge losses.
In the end, in order to preserve the reputation of a certain mountain sculpture in the country, the box office was falsified so severely that it looked like it was neither profitable nor loss-making, but in fact it was in loss as far as Romania.
Therefore, the protagonists of those American entertainment novels are really amazing. Chen Xia thinks he can't do it, and he doesn't have the courage to make others bow down to him.
But it’s different if you have a cinema chain.
Cinema chains are asset-heavy. Building a cinema or theater costs a lot of money, and purchasing equipment also costs a lot. Not only that, but you also need daily maintenance and regular updates, as well as labor costs, publicity and promotion costs, water and electricity costs, and so on.
If you are lucky enough to come across a hit movie, you will make money.
But if you are unlucky and encounter the off-season, or there are bad movies, there will be only a few viewers for your movie, and you will lose a lot of money.
In later generations, many fans would buy tickets for every movie to support their idols. In the end, there were only a few people in the audience, but the cinema had to show the movie anyway, which was a loss.
Unlike film and television companies, if they make money, it is theirs, and if they lose money, it belongs to the investors. Anyway, they make a lot of money.
But there is one biggest benefit to investing in theaters.
In the United States, theater chains and film and television companies are forcibly separated, and the entire industry chain cannot develop in an one-stop manner.
So no matter how powerful your film company is or how strong your distribution capabilities are, if you don’t have a theater chain, you have to please the theater chain if you want your movie to be released.
Cinemas also have to evaluate whether your film will be a hit and whether it has commercial value.
So what if you're a famous director or actor? Who can guarantee you'll be a box office hit? There are plenty of box office failures out there, and which superstar hasn't lost money?
Based on this assessment, the cinema chain will decide how many screenings to schedule for your film, what time slots to schedule, whether the promotional materials will be prominently displayed, and so on.
Whether the theaters support your movie or not actually has a significant impact on the box office of your movie.
So if Chen Xia owns a first-tier cinema chain, the profit may not be too high, but at least he can control the profit and will not be easily cheated by others.
And the most important thing is that he owns a cinema chain, so he, or Xu Yuan, is a big shot in Hollywood.
Whether it's the boss of a film and television company or the so-called Hollywood stars, they all have to give him some face. If they don't, the next time your movie is released, hmm...
Look at why Feng Xiaogangpao is attacking Wang Xiaomubiao?
They just don't schedule your movie, or only schedule a small amount for you. Who told you to offend them?
What's the point of lashing out in the media? They'll just treat you like a dog barking. What can you do? This shows how powerful the cinema chains are.
In the future, if Four Seasons Pictures in mainland China and Kerry Films in Hong Kong want to develop, it would be great if their artists could go to Hollywood to gild themselves, play a few small roles, or even get important roles with A-level investments.
Then he will be an international superstar when he comes back.
It is difficult for other domestic companies to operate, but Chen Xia actually controls a cinema chain, so it will be very easy to send people out for gilding.
This is just like sending doctors to foreign hospitals for further training. It is an attractive weapon. I don't believe that those artists will not take the bait, slap him in the face, and call him daddy.
In this way, in the future when competition is fierce, Four Seasons Film and Television will be able to retain its own advantages and stay ahead of other film and television companies.
With the emergence of online media such as iQiyi and Tencent, will they have an impact on Four Seasons Film and Television and theaters?
Of course, that’s for sure.
But don't forget, Chen Xia had already made plans, okay?
In the 1980s and 1990s, when people in Hong Kong and China didn't even know what the Internet was, he had already acquired the online sections of major companies, and all the film, television and online copyrights invested by Four Seasons Film and Television were his.
Isn't this just a preparation for the rise of online video playback platforms in the future?
Chen Xia should either not do it or do the whole industry chain. After all, China does not prohibit the separation of production and broadcasting, so of course the upstream and downstream should be notified, so that big money can be made.
Who doesn’t want to be a “unicorn company”?
The camera returns to Morrison's small drawing room.
Since Chen Xia made this request, Morrison would of course fulfill it, since it wasn't his money being spent anyway.
Marcia had already spoken with Chen Xia over the phone, so she was quite well prepared:
"Chen, I've already had someone investigate. Regal, currently the second-largest cinema chain in the US, is facing severe financial difficulties due to its previous reckless expansion. Their loans to Citibank have reached $500 million, and they're unable to repay them."
"Regal?"
"Yes, this cinema chain currently has over 400 cinemas across the United States, with more than 3,000 screens. Its asset valuation is approximately $700 million. If it operates well, the price can be pushed down even further."
"With over 400 theaters, plus the 40-plus theaters we've already acquired in California, we're not far from becoming the top theater chain. With further investment, we can definitely become the top theater chain in the United States."
Chen Xia thought about it and made up his mind to buy it.
"Okay, then Regal. Uh, but for this acquisition, I'd like Citibank to help launch a takeover bid. Don't disclose my wife's identity yet. Once the acquisition is complete, Citibank can sell the Jade Fund to my wife. This way, we can avoid a lot of trouble."
Indeed, in Hollywood, where white supremacy reigns, it is extremely difficult for an Asian to become a big shot.
It would be the same if Citibank came forward. The consortium is always the father of Hollywood and they can't refuse.
Once the cinema chain is in the hands of the Jade Fund, the matter will be settled and Hollywood's "Biqu" will naturally acquiesce.
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