Zhou Yutong knocked the pipe out of his mouth and suddenly asked:
"Second brother, where do you think we should start to deal with the Chen family?"
Zhou Yuwen thought for a moment:
"Brother, the Chen family's businesses in Hong Kong are mainly three: the hospital, the Caiyunzhinan Jewelry Store, the newly acquired Longfeng Pharmacy, and the headquarters building on Victoria Harbour.
The hospital can't be touched. Margaret was originally owned by foreigners, so they're keeping a close eye on it. Longfeng Pharmacy can't be touched either. Although Xu Longfeng has let go, his influence remains, and those bigwigs are acting like they're risking their lives."
When the word "big circle" was mentioned, Zhou Yutong suddenly thought of something.
"Second brother, don't underestimate the Chen family. The downfall of the Wang family at Wing Lung Bank must have been caused by the Chen family. There must be some unknown secret behind them."
"Brother, this happened many years ago. Besides, if the Chen family was really that powerful, why are they still making small moves after so many years? At most, they go to the mainland to make some investments, but they don't even dare to fart in Hong Kong?"
Zhou Yutong still felt something was wrong. "But, if nothing unexpected happens, the Chen family should be backed by mainland capital. We have to be on guard against this!"
Zhou Yuwen looked disdainful. "The mainland? It's not even 1997 yet. What's the mainland like? Besides, if that day really comes, our Zhou family can just immigrate to England. What can they do to us?"
Zhou Yutong thought the same thing. Besides, they were dealing with the Chen family, not the mainland.
The mainland is now constantly courting Hong Kongers in pursuit of their return. Compared to the ten largest Hong Kong conglomerates and the humble Chen family, which one carries more weight? Which one is more in need of united front work?
It goes without saying.
Zhou Yuwen was still thinking: "So we have to take action, first with courtesy and then with force. They are trying to steal our Zhou Jewelry business, so we should cut off their retreat first and bring down Caiyunzhinan.
First, their supply chain was cut off, and those gold and diamond suppliers were warned not to send raw materials to Caiyunzhinan anymore. The supply of diamonds was also cut off. Even if they obtained them from other places, the cost would have to be increased.
Secondly, they have a lot of jade, so I'll go to their store in Myanmar and get a batch of goods. Then we'll start a price war: whatever price their jade sells for, we'll be 20% cheaper than theirs."
Zhou Yitong frowned when he heard this. "Second brother, our brand positioning is mid-to-high-end. If you lower the price, it will cause great damage to the Zhou Jewelry brand."
"Brother, this is just a temporary solution. As long as we can bring down Caiyunzhinan, we'll be the boss of the Hong Kong jewelry industry and have the power to set prices. Are you still worried about not making back your money?"
"What if Caiyunzhinan also lowers its prices?"
Zhou Yuwen snorted when he heard this:
"Didn't I say earlier that the cost of gold and diamonds would be too high, and they couldn't afford a price war. Besides, Four Seasons Group just acquired Longfeng Pharmacy, and that investment alone cost 2 billion yuan.
Four Seasons Group doesn't raise funds through an IPO, and I've never heard of them borrowing from banks. So where does all this money come from? It's all earned through Caiyunzhinan over the years. We're engaging in a price war to drain their liquidity.
When they run out of money, we'll drive the price war down to below cost. With the strength of our Zhou Group, how can the Four Seasons Group even compete with us? If Caiyunzhinan collapses, the chain reaction will cause Longfeng Pharmacy to collapse even if they want to."
Zhou Yutong's eyes lit up when he heard this.
"That makes sense, that makes sense. I heard that their investment in the mainland has also run into problems. The equipment and raw materials imported from Europe were all hijacked by Southeast Asian pirates. That's a full 200 million US dollars.
Their nephew from the mainland was shot in the buttocks. Apparently, there was a fierce battle between the two sides. There has been no news for so many days. It must be a failure in the battle and they didn't get the loot back. It seems their capital chain is really tight."
The two brothers looked at each other and burst into laughter.
I have to say that these two brothers are really smart, really good at imagining things, and really confident.
For a moment, the storm was about to come.
First, Zhou’s Jewelry launched a “50th Anniversary Store Celebration” event, with all jewelry being offered at a 20% discount.
Remember, all jewelry is 20% off.
Now that this great opportunity has come once in a century, customers flocked to all the major Zhou Jewelry stores.
Hong Kong is so small, and as Zhou Jewelry has more customers, its stores in southern Yunnan are quickly deserted with few customers.
The key point is not this. Caiyunzhinan’s previous suppliers suddenly stopped supplying raw materials.
Now, even a fool can see what's going on.
Lin Hui, the general manager of Caiyunzhinan Jewelry Company, came running over in a hurry: "Boss, what should we do now?"
Chen Xia actually didn't quite understand what the Zhou family was doing. What the hell was going on? They were cutting prices and promoting sales to squeeze out the market, and they were also cutting off other people's raw materials.
Are these top ten richest people so petty in doing things?
Chen Shuqin was also a little confused about what Zhou Jewelry was doing. How long can you keep running your anniversary promotion? Is it always 20% off?
Looking back, the cost of raw materials in Yunnan, especially jade, is almost zero. How much room for price reduction is there? How can Zhou Jewelry compete with this?
It's no wonder that the aunt and nephew couldn't guess their opponent's intentions, because their thinking was simply not on the same channel.
Therefore, the Chen family had no idea that the other party's goal was to do everything possible to cut off the funding chain of Caiyunzhinan, the cash cow, from now on, so that the entire Four Seasons Group would collapse.
If you knew that, you would laugh out loud. Chen Xia just received $150 million and still has $500 million in cash in overseas accounts.
They can come up with almost 5 billion Hong Kong dollars in one go, so why are they afraid of a broken funding chain?
Seeing that the two big bosses looked indifferent, Lin Hui felt relieved. Suddenly, she thought of something:
"Boss, Master, our supplier of gold, gemstones, and diamonds is running out of stock. The Zhou family must be behind this. What should we do next?"
Chen Xia was stunned for a moment, thinking of the gold, silver and jewelry in the "Pirate Treasure House". Now he could take them out without having to "wash" them.
"Sister Lin Hui, gold and jewelry are no problem. I have a batch on hand right now. I'll supply as much as you want."
Lin Hui was delighted when she heard this: "Really? Thank God, that puts my mind at ease. As long as the supply chain is continuous, I'm not afraid of anything Zhou can do."
Chen Shuqin looked unhappy. "Xiao Xia, are we just going to sit there and watch Zhou's take our business? Our costs are low anyway, so why don't we also lower our prices? They're offering 20% off, so let's go all the way up to 30% and see if they'll follow suit."
Chen Xia shook his head: "No, I don't agree with the price reduction."
Continue read on readnovelmtl.com