Xu Rui was also very happy. With the strong support of his "future brother-in-law", he felt that he could also do something big without having to worry about his family's attitude.
When it comes to advertising and marketing, the two most important things are good creativity and large financial support.
After you have mastered these two points, if you still can't do well, it would be better for you to go back to art school to teach. Why go into business?
"Okay, if you say do it, then let's do it. By the way, how do we divide the equity? How much are you planning to invest?"
Chen Xia thought about it,
"How about I give you 20 million RMB first, and you can set up the domestic company framework. If you need people, you can recruit your classmates and teachers. As long as they are talented, no matter how much they are, I will pay them.
Regarding equity, here's my plan: You hold the controlling stake, 51%, and I'll only take 39%. The remaining 10% will be used as options. If we need to recruit top talent, we can directly give them shares or let them enjoy equity dividends."
Xu Rui didn't care about the equity structure in the first place, and now when he heard that he would still have the controlling stake, he accepted it calmly.
Now with 20 million in cash and 10 million in advertising expenses, how many advertising companies can afford 30 million? The key is that this is only the initial funding.
With Chen Xia's current capital, adding a few zeros at the end is a piece of cake.
Xu Rui asked again: "If we can't spend all the money for the time being, what should we do with it? You know, if we put it in the bank now, the interest loss will be too great."
Chen Xia thought so too. It was 1987, and the price breakthrough was about to happen. Saving money was a very stupid thing to do.
"By the way, you're in the advertising industry. Do you know any big directors, celebrities, or film and television companies?"
Xu Rui, holding a Santa Claus hat, asked casually:
"Yes, advertising companies deal with this group of people, and my family has connections with the Beijing Film Academy, the Central Academy of Drama, and the Central Film Academy. But these people are really miserable now. They have no money and nothing else. They are just drifting around in Beijing.
A few days ago, I heard that director Amou was filming something called "Red Sorghum." Well, guess what? They were running low on funds and almost couldn't continue filming. Every day, they were begging for money like beggars. But that actress, Gong Li, is really good.
Gong Li at this time was definitely at the peak of her beauty. I don’t know how many men she had charmed. Even A-Ming couldn’t resist her beauty.
Chen Xia clapped his hands and shouted excitedly:
"Fuck, you're a real treasure! How about this? I'll give you another 100 million and we'll set up a film and television company. If there's any good TV or movie scripts, we can invest in them. How about that?"
Xu Rui couldn't keep up with Chen Xia's thoughts. "What do you mean? Were we talking about an advertising company or a film and television company?"
"Anyway, advertising companies and film and television companies all deal with the arts and entertainment circles. You have these resources, so why not use them? We can just invest money and share in the profits. Oh, and when the time comes, give me the scripts so I can see which movies and TV shows are worth investing in."
Xu Rui didn't care. It didn't matter whether he was driving one duck or two ducks.
Chen Xia thought further. One reason was that making TV movies was not profitable nowadays, and these people in the entertainment industry were really poor, just like the four masters and apprentices of Tang Monk. In order to make some money, they had to perform everywhere and sold their portrait rights for 10,000 yuan.
But if you don’t make money now, you can make it later.
Xu Ruineng's ability to become the godfather of the Beijing circle makes him much more powerful than those people like Wang Daluang, Feng Xiaogangpao, Ma Dagudong, Chen Dahuangdi, Xu Dacainu and so on.
What do you mean by "children of the compound"? Wang the big rascal is nothing.
Taking vulgarity and obscenity as a kind of culture, a large group of people are full of thieves and whores, and they call themselves talented men and women, bah!!!
Chen Xia is also clearing out some evil spirits from the entertainment industry in advance to prevent them from colluding with capital and messing up the entire entertainment industry.
There is another advantage. Chen and Xu have invested in many TV dramas and movies, and they are the financial backers, so they can easily insert advertisements.
Don’t forget what products Four Seasons Group doesn’t have?
By then, all props will be self-made, with the big words "Four Seasons" on them, and we will only take medicine from Pumpkin Vine Pharmaceutical Company.
What? The director said there's no plot involving taking medicine?
No matter what, learn from Korean dramas. Even if you are not sick, you have to help me make the hero and heroine sick, and then they have to take all kinds of medicine.
If the disease cannot be cured, the male and female protagonists will be sent to Hong Kong for treatment at Margaret Hospital, a high-end and classy hospital.
As for those female celebrities, they can be... ahem, they need to be serious and stick to the main theme...
Men are young men until they die. If Xu Rui were to set up an advertising company, he would still treat it as a career and a mission to be completed.
Now, when he heard that a film and television company was going to be established, Xu Rui would become a big shot in the entertainment industry, and he could also talk about human nature with female stars and discuss scripts in the middle of the night.
Now, the two of them became interested. They put their arms around each other's shoulders and huddled together, whispering about some entertainment gossip. From time to time, a few sly laughs could be heard.
If Xu's mother was at the scene, she would have torn the vice president to pieces. This would have led her child astray.
Chen Xia's casual move later bore rich fruit and became the largest private film and television company in the country. Xu Rui held 30% of the shares and Chen Xia held 60% of the shares.
But Chen Xia could never have dreamed that this young man Chen Ziting would almost have his legs broken by Chen Xia because of his affairs with several female stars.
But that was more than 20 years later.
Xu Rui is Chen Xia’s good friend and de facto “brother-in-law”. They are family, and Chen Xia trusts him.
Besides, they even gave him their daughter, so it was only right for him to give back to the Xu family.
Afterwards, Chen Xia made a special trip to visit the Walton family.
Old Sam's health has not been very good since his last sudden death. He always feels weak and short of breath. He has been checked in various hospitals but nothing has been found.
When Chen Xia came over, he was basking in the sun in his own manor.
"Hey, Chen kid, you finally came to see me. If you hadn't come, I would have gone to see God."
Chen Xia put down the gift and said with a smile:
"Why are you going to see God? To promote supermarket services? Hi God, Christmas is coming. Do you want to buy a Christmas tree and decorate it? These colorful balls are also very nice."
“Hahaha~~~”
Chen Xia imitated Old Sam's tone, making the old man and Mrs. Sam laugh uncontrollably.
When Sam and his wife started their business from a small grocery store, they often had to go door-to-door to sell goods, so they used this tone of voice.
This is also what the old man is most proud of. After all, Walmart was founded by him with so much hardship.
"Chen, you are such a happy child, but I have no strength left. Otherwise, I really want to go to China with you and see the Great Wall. It should be very spectacular, right?"
Chen Xia sighed after seeing this. "By the way, did the American doctor tell me how to treat it?"
“All they know how to do is ask me for donations!”
Now it was Chen Xia's turn to laugh. "Then why don't you try Chinese traditional medicine?"
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