Hong Kong.
There were crowds of people in Longfeng Pharmacy, and many of them were cursing.
"What's going on? I've been to three of your Longfeng Pharmacies, and they don't have a single 666 Weitai pill?"
"Yeah, yeah, my boss asked me to buy more. I can't do this job well."
"You guys are fine, but I'm in a worse situation. Our manager told me when I can buy 666 Weitai and when I can return to the company. I even went to the pharmacy in Yuen Long and couldn't find any."
Han Daqiang, the manager of the Longfeng Pharmacy Yau Tsim Mong branch, has been saying good things to the customers in the store:
"Sorry, sorry, last time our main store only got 1,000 Sanliu Weitai pills. These are all exported from the mainland. They are all made from the most precious Chinese medicinal materials, so the production has not been able to increase. Our company is already actively contacting the mainland."
"Are you pigs? We only got 1,000 pills of this excellent medicine. You'll die if you buy more."
"Oh, so it's from the mainland, and it's made of precious Chinese medicinal herbs. No wonder it tastes sweet and even freshens my breath."
"The key is the efficacy. My boss suffers from stomach problems all year round, and this 666 Weitai really works after just one pill. Damn it, it's amazing."
Han Liqiang watched as the customers in the store were reluctant to leave. He wiped his sweat and quickly started selling other stomach medicines:
"Would you like to see the other stomach medicine we have in the store? Look, this one is imported from England."
The onlookers shook their heads: "No, no, we are just waiting for 666 Weitai. After taking this pill, all other stomach medicines can be thrown away."
This scene not only occurs in the Yau Tsim Mong store, but also in all Lung Fung Pharmacy stores.
Everyone has only one goal, which is to buy the legendary "666 Weitai."
When Chen Shuqin left the mainland this time, Chen Xia gave her 2,000 stomach medicine pills, hoping that she would first launch the product in Hong Kong for trial and advertising.
After all, medicines are not useful just by being on TV or radio; the key lies in their efficacy.
The first time Chen Xia gave Chen Shuqin 100 tablets of 666 Weitai, they were all distributed to her relatives and friends. The feedback she received was very good, and she kept asking for more.
The second time, Chen Xia gave her 2,000 pills. She first distributed them among these "old customers" and gave out 500 pills. As a result, word spread from one to ten, and from ten to a hundred, and soon it spread throughout the small circle.
Hong Kong is such a small place, and everyone's daily social circle is so small. In addition, with the highly developed information system, there are thousands of people working in one office building, so any gossip will spread immediately.
As a result, 666 Weitai first became popular among office workers.
It first spread in the financial circle, and then spread from one person to another, and the legend of 666 Weitai was spread in all the office buildings.
Hong Kong is a city with a very fast pace. Everyone works very hard and the 996 lifestyle is almost the norm in Hong Kong.
This also leads to many employees and even bosses not being able to eat on time and often drinking large amounts of strong coffee. Over time, they all have more or less stomach problems.
Sometimes everyone is still rushing to attend meetings, but they have missed mealtime and are extremely hungry. Many people start to feel nauseous and have to swallow their saliva mouthful by mouthful, but they have to endure it.
But this is not the only way. There are so many similar companies in Hong Kong that if you relax for a moment, your business may be snatched away by your competitors immediately.
This working state is particularly evident in the financial circle. These people are really good at making money, but their health is really damaged. They drink strong tea, coffee, cigarettes and foreign alcohol. It would be strange if their stomachs are healthy.
The Chinese medicinal ingredients of 666 Weitai produced by Chen Xia are roasted astragalus, codonopsis pilosula, white peony root, licorice, tangerine peel, cyperus rotundus, black plum, and yam.
This recipe was originally the formula for a very famous Chinese patent medicine called "Yangwei Granules" decades later, which has a very good effect on stomach diseases such as gastritis.
Add to that the effect of omeprazole as a gastric acid inhibitor, and 1+1 becomes an effect greater than 2.
Chen Shufen comes from the jewelry business. People in this industry, like those in the entertainment industry, are best at self-promotion.
She saw that the 666 Weitai she had given away for free had achieved good publicity and gained great reputation, so she quickly came up with her second trick.
Hunger marketing.
She asked her father to come forward and talk to Xu Longfeng, the owner of Longfeng Kai Store, to open a "special counter" in a pharmacy on Nathan Road. Of course, there would be promotional posters with the slogan:
"666 Weitai, one pill works immediately."
Only 100 pills were released for the first time, and each pill was sold at HK$30.
This price is just a test. She wants to see how sales are and how customers react. She is always prepared to investigate the price.
At this time, all those who came to inquire about this stomach pill were told that it was sold at a special counter at the Nathan Road branch of Longfeng Pharmacy. Unfortunately, there was no WeChat Moments or Weibo at that time, otherwise it would have spread faster.
The result was beyond Chen Shuqin's expectations. Without any advertisements on the radio or in the newspapers, all 100 stomach pills were sold out in just one hour through word of mouth.
This was such a surprise that Lin Hui advocated immediately launching it on a large scale in specialty counters.
Chen Shuqin shook her head. She knew consumers’ mentality too well. If you open up the supply, some people will become skeptical and hesitate whether to place an order.
If everyone rushes to buy it and the supply is limited, it will seem precious and these people will become the best free promoters because they will definitely show off to their relatives and friends.
Facts have proved that Chen Shuqin's strategy is correct. She continued to distribute only 100 stomach pills every day. This hunger marketing immediately made the popularity of 666 Weitai soar.
At this time, she found some tabloid reporters and some soft articles appeared after giving them red envelopes.
As for journalists in Hong Kong, as long as you are paid, you are the financial backer and can blow the news however you want without any bottom line.
Anyway, 666 Weitai was written as a secret recipe from the imperial palace. It was made by imperial physicians using 66 precious Chinese medicinal materials and going through 166 steps.
Moreover, the promotional slogan “Effective in one day” was specially stated in bold font, which made 666 Weitai instantly popular among the people.
Perhaps the medical community still doesn't quite believe it. After all, in the eyes of Western medicine doctors in Hong Kong, Chinese medicine is nothing more than food or placebo and is not worthy of attention at all.
But Hong Kong is a strange place where everyone from the top ten richest people to the poor people in Kowloon Walled City firmly believes in traditional Chinese medicine and its so-called folk remedies and secret recipes, just like they believe in Feng Shui.
So despite the lack of support and voice from the medical community, 666 Weitai still became popular, and its financial prospects can be said to be bright.
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