As for who are the top wealthy people and who are the ones who give VIP cards, Chen Shuqin knows it very clearly. Her decades of connections are not just talk.
Why did the chairman of Zhou Jewelry personally step in to retain Chen Shuqin at that time?
Friendship actually only played a small part of the reason. The most important thing was that he knew that Chen Shuqin had all the customer resources in her hands.
These customers don't necessarily have to choose a specific company, as long as the jewelry is beautiful, they will like it.
So no matter which jewelry company Chen Shuqin goes to, the wealthy circle will recognize her as long as she can provide top-notch jewelry.
If Chen Shuqin had not finally promised that she would only do the jade business and not participate in the largest gold and diamond business, the old fox Zhou Yutong would never let Chen Shuqin leave, and would not even hesitate to threaten her personal safety.
It’s different with jadeite. You can make a lot of money when you make money, but you can also lose a lot of money when you lose money. How many people have lost their fortunes because of gambling on jadeite?
This is why there has not been a jewelry store specializing in jade in Hong Kong for so many years. This business is simply too difficult, with too much volatility and too much risk.
Therefore, Zhou Yutong was not optimistic about the jade business as the supply channel was unstable and would go awry from time to time, so he let Chen Shuqin go.
Capital is the real beast that eats people without leaving any bones.
Especially the capital in Hong Kong. These people come from humble backgrounds and have a bandit spirit. They will not follow the rules of war at critical moments.
Seeing such a luxurious decoration style, Chen Xia couldn't help but get playful. She took out a glass-type imperial green bracelet from her bag and put it in the glass cabinet to see how it looked.
Chen Shuqin was a professional after all. She snatched the bracelet and said with disdain,
"Please, your fingerprints are all on it. It's ugly under the light. If the clerk does this, he will be fined."
After saying that, he put on gloves, took out a piece of velvet and wiped it gently, and then carefully placed it in the booth.
Chen Xia's mouth twitched, while Gu Lin and Lin Hui covered their mouths and laughed secretly.
After putting the bracelet in place, covering it with the glass cover, and turning on the adjusted light, wow, the effect appears.
The bracelet looked emerald green and radiant under the light, an absolute superstar style that immediately made people greedy, "I want to own it."
It also allowed Chen Xia to understand for the first time the true meaning of the idiom "jewelry and precious stones", which cannot be revealed under natural light outdoors.
Chen Shuqin saw the silly Chen Xia and pushed him with a smile:
"How is it? Doesn't it look very luxurious? This decoration and lighting arrangement cost us a lot of money. I hired a top advertising company to design it. Without the lights, this bracelet is worth 3 million. With the lights on, it would be at least 5 million."
Chen Xia gave a thumbs up, sincerely convinced, "Aunt, you are amazing. You will definitely become the Jade Queen in the future."
Hahaha, Chen Shuqin laughed happily. The results of her hard work for several months were recognized by her eldest nephew. She felt that all her efforts were worth it and she was full of pride.
"By the way, Xiaoxia, we're still missing a slogan. Do you have any good ideas?"
Chen Xia had actually thought about this question, so he took out a notebook with two slogans written on it that he had racked his brains to "copy out".
"Emerald jade is eternal, and a jadeite will be passed down forever." (That's it, do you need to rack your brain to come up with this?)
This is a very famous diamond advertising slogan, originally used by jewelry tycoon De Beers in 1939. The original English sentence is "A diamond is forever".
Later, De Beers wanted to enter the Hong Kong and Chinese markets. In 1993, it solicited Chinese translators through Ogilvy & Mather Advertising Company in Hong Kong. After half a year of evaluation, a sentence written by a university teacher was selected.
It is this sentence: "Diamonds are forever, and one will last forever."
With this classic slogan, DTC companies successfully entered the Chinese market and, after more than a decade of cultivation, have made Chinese consumers begin to widely accept diamond culture.
Chen Xia was very cunning. He plagiarized and modified it to become "Jade is forever, one jade will be passed down forever."
Of course, he always felt something was weird when he saw it, but he couldn't tell what was weird. The quantifier "one" looked a bit awkward.
He is not afraid that DTC will sue him for infringement. After all, the Chinese translation of this sentence had not yet been released in 1983, and the understanding of words in Chinese and English can be diverse.
You are Diamond and I am Emerald. You can't allow only you to be forever and not allow me to be forever, right?
When Chen Shuqin and Lin Hui saw the slogan, their eyes lit up and they said, "Well, this one is good, this one is good."
Even Gu Lin nodded repeatedly: "Hubby, this slogan sounds quite high-end and grand."
Chen Xia flipped the page in his notebook and said, "Don't jump to conclusions yet. There's another one coming later."
The page reads: "Love is alluring, jade is eternal. The South of Yunnan, the epitome of beauty."
Now Chen Shuqin and Chen Xia are both in a dilemma. The first slogan is fashionable, while the second slogan is more in line with classical beauty. How can they choose?
The four people thought about it for a long time with frowns on their faces, and decided to use the first one. After all, the advertisement that lasted for so many years was still remembered by people, so it must have its outstanding features.
As for the latter one, I decided to make it the "store motto" and will use it when we have the opportunity to shoot the second commercial in the future.
When it comes to advertising, Chen Shuqin thinks of the issue of advertising spokespersons.
"Xiao Xia, I'd like to invite Ms. Zhao Yazhi to be our spokesperson. She's incredibly popular in Hong Kong and Southeast Asia, and she has a classical look. I think she'd go really well with our jade."
Chen Xia shook her head and refused, "I don't like her. Change to a healthier image."
When Lin Hui heard Chen Xia say that her idol's image was unhealthy, she became anxious: "Boss, why is Miss Zhao's image unhealthy?"
"Hey, haven't you heard about all the scandals about her in Hong Kong?"
Zhao Yazhi, domestic readers first got to know her from the two TV series "The Legend of the New White Snake" and "The Bund", including the later "A Play on Qianlong".
There is nothing to say about her looks, and her appearance has the temperament of a classical beauty. Otherwise, why would Zhao Yazhi be one of the must-have female stars in those entertainment novels about rebirth in Hong Kong?
But Chen Xia didn't like her because this woman cheated on her husband even though they already had two sons. She was even photographed by the media sitting on the lap of an action star, but she refused to admit it.
Her husband at the time, Huang Hanwei, had abused Zhao Yazhi, and the two eventually divorced quickly. Chen Xia didn't know when this happened, but it definitely happened.
Anyway, he has no feelings for such women. Maybe the entertainment industry is just so chaotic that you can find all kinds of bitches.
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