It is called an academic seminar, but in fact it can be turned into a "drug promotion meeting" of Pumpkin Vine Pharmaceutical Company.
Otherwise, if he took out so many good medicines from the Space Hospital and only used them in two hospitals, how much sales could he expect in a year? When would he be able to promote them nationwide, beyond Asia, and to the world?
Not to mention overseas, just talking about domestic sales, for example, omeprazole was able to be quickly promoted in China by converting exports to domestic sales.
Without the invitation to the International Congress of Gastroenterology, without the clinical trials at Wellington Hospital, and without the five consecutive publications in The Lancet, would the domestic government, media, and hospitals take it seriously?
Will the media promote quadruple therapy so vigorously?
Without these halos, how could so many domestic hospitals possibly come to the Pumpkin Vine Pharmaceutical Factory to purchase? In a conservative and backward country, advertising is not effective, and even good wine needs to be hidden in a remote alley.
For the same 666 Ten-Ingredient Kidney-Nourishing Wine, if you didn't give concessions to hospitals and "hardship pay" to doctors, how could Fan Leshan, the head of the sales department, promote it so quickly in other hospitals?
You say your product is good, and people will come to buy it? You're overthinking it. Without any special profit motivation, even if people know there is such a good medicine, they will not bother to travel thousands of miles to Yuezhou to buy it.
Therefore, Chen Xia wanted to promote asthma drugs and anti-allergic drugs, and also take the opportunity to promote the reputation of Yuezhou People's Hospital. Then holding an "international academic conference" was the best way.
At that time, invite some white and black foreigners to speak on the platform to satisfy the vanity of some people, and then invite domestic mainstream media to interview them. Wouldn’t that be much simpler and easier?
The popularity of Yuezhou People's Hospital is now basically limited to Zhijiang Province or the Yangtze River Delta region, and patients mainly come from these areas.
Chen Xia’s goal is to “have Peking Union Medical College Hospital in the north and Yue Medical University in the south”, and a gastroenterology department alone is not enough.
So without waiting for the class to end, Chen Xia ran back home and proposed a suggestion to his father-in-law to hold an "International Academic Conference on Asthma and Allergic Diseases".
Dean Gu's eyes lit up when he heard this. "Xiao Xia, what do you mean? What is an international academic conference?"
"Dad, our hospitals in Yuezhou and Xiangjiang will jointly hold an academic conference on asthma and allergic diseases, and invite professors and experts from some famous foreign hospitals to attend.
Of course, for Yuezhou area, our Yuezhou People's Hospital will be the main one, while for Hong Kong, Margaret Hospital will be the one to handle it. I will invite foreign hospitals when the time comes.
The main departments are pediatrics, respiratory medicine, and dermatology. The central government now gives preferential treatment to foreigners. We can definitely invite central media to cover international academic conferences like this, which will greatly enhance our hospital's reputation."
As soon as his son-in-law finished speaking, Dean Gu's mind was already working fast.
China was still relatively closed in the 1980s. Take the health system for example. Domestic hospitals had never had any cooperative relationship with foreign hospitals, and there was no precedent for domestic doctors to go abroad for further studies.
Not to mention international academic conferences, Chinese doctors are never invited to participate. In the eyes of the mainstream medical community abroad, what do Chinese people know? What does China have?
It is true that they look down on China.
Chen Chun and several others were invited to attend the last International Gastroenterology Annual Meeting. That was because of the paper published in The Lancet. Otherwise, who abroad would know what new inventions China has?
Even so, people were still skeptical, so they conducted an on-site clinical trial to prove the efficacy. However, they failed to prove their efficacy, and instead, Chen Chun and his team became famous.
Yuezhou People's Hospital is the first hospital in the country to form a strategic partnership with Wellington Hospital in England and Princess Margaret Hospital in Hong Kong.
However, this kind of cooperation is limited to within the hospital, not many people know about it, and it has insufficient social influence.
The international academic conference that Chen Xia is going to hold this time actually kills two birds with one stone.
One is to promote the reputation of Yuezhou People's Hospital and Xiangjiang Margaret Hospital, not only to make them famous in China, but also to make them famous worldwide, and to expand into more departments and more locations.
Another important purpose is to promote drugs for treating asthma, such as triple-drug nebulizers, montelukast, etc.
There is also "loratadine", an anti-allergic drug that will be the mainstream drug in the next few decades. Of course, we must hurry to apply for a patent and then sell it.
These are all businesses that can make a lot of money.
Dean Gu has been fascinated by this international academic conference, and the fire in his heart has been burning.
The next day, he took the report he had rushed out overnight and sent it to the Yuezhou Regional Health Bureau and Zhijiang Medical University.
When the two competent authorities saw that it was an international academic conference of such high standards, they certainly did not dare to neglect it and immediately reported it to the Provincial Health Department.
How could the Provincial Health Department have ever hosted such an international conference? They were so frightened that they immediately reported the matter to the Ministry of Health.
In this way, the academic conference that Chen Xia originally hoped to be co-hosted by Yuezhou People's Hospital and Margaret Hospital was immediately used to gain popularity.
The Ministry of Health quickly confirmed that the conference was "hosted by the Ministry of Health of China and the Zhijiang Provincial Government, co-organized by the Yuezhou Regional Government, the Yuezhou Hospital of Zhijiang Medical University, and the Xiangjiang Margaret Hospital, and sponsored by the Xiangjiang Pumpkin Vine Pharmaceutical Company."
It can be said that Chen Xia's vision is not big enough. The bolder the person, the more productive the land. Since he wants to publicize and hype, why is he so timid and petty?
Look at the courage of the leaders. They dared to define an academic conference that had not even started yet as an "international conference hosted by the state" based on an idea. This is what we call a big picture.
The meeting was originally scheduled to be held in the capital, but at the strong request of Chen Xia and Xiangjiang, it was finally decided to be held in Yuezhou.
Nonsense, this is a conference that Chen Xia organized to bring fame to his own hospital. It’s okay if it’s been occupied in name only, but if even the venue is occupied, then what’s the point?
Is it just to increase the leader's political achievements? Are they treating Chen Xia as a sucker?
Chen Xia’s objection was of course useless, but he had a secret weapon in his hand.
As soon as Hong Kong objects, some domestic leaders immediately become timid. Be careful not to be accused of undermining cooperation between the mainland and Hong Kong.
The meeting time has also been set, and it is scheduled for December half a year later.
Unexpectedly, Chen Xia's impromptu meeting to promote drugs under the guise of academic research turned into such a big event. To be honest, our Vice President Chen was quite nervous.
Because there is so much preparation work to do.
For example, the renovation of the conference room, the upgrade of the reception hotel, the arrangement of shuttle vehicles, etc., all cost a lot of money.
In any case, China has never been afraid of spending money to receive foreign guests. This habit has not changed for many years, and government agencies have experience in this.
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