The Daming Palace in Yuezhou Film and Television City is now a very popular tourist attraction
This fire is reflected in the popularity,
After the TV series "Emperor Minghuang of Tang" was broadcast on CCTV, people all over the country have learned that this towering palace was actually filmed on location, and it is located in Yuezhou City, Zhijiang Province.
For a time, everyone yearned for it.
In addition, Yuezhou Film and Television City has been advertising on CCTV, with the slogan "Return to the prosperous Tang Dynasty and feel the prosperity of Chang'an".
So it is definitely well-known enough. There is no Chinese who watches TV but doesn’t know that there is a Daming Palace in Yuezhou.
But this popularity was created, but it was not converted into traffic, oh no, it should be customer traffic.
The truth is that in 1991, the tourism industry was far from booming, especially long-distance tourism, which was only a benefit for a small number of people.
You want tourists to come by plane? They don't have the money.
You said that traveling thousands of miles by train to Yuezhou would take several days and nights, which is not realistic.
Therefore, tourists to the "Daming Palace Scenic Area" are mainly concentrated in the Yangtze River Delta region, such as Shanghai, Jinling, Suzhou, including the surrounding areas such as Lin'an, Ningbo and other places.
The daily passenger flow is only around a thousand people, making the entire Daming Palace look particularly empty.
Yu Chenyang, the general manager of the film and television city, also tried every possible means.
For example, actors from the Xiaobaihua Yue Opera Troupe and the Yuezhou Shao Opera Troupe were directly invited to the scenic area to perform role-playing, and from time to time there were also a few dramas adapted from Emperor Minghuang of Tang and Yang Guifei.
Sometimes during holidays the number of people visiting can reach 5,000 to 6,000 per day.
The tickets are not expensive. Local residents of Yuezhou City pay 5 yuan per person, while out-of-town tourists pay 10 yuan per person.
This ticket money is probably not even enough to pay the salaries of Yu Chenyang's team.
If Chen Xia had not clearly stated that he was prepared to lose money for 10 years, Yu Chenyang would have been unable to sleep every night. He was earning an annual salary of 2 million Hong Kong dollars, but his job in scenic area tourism was not getting promoted.
Any manager with a sense of professional honor cannot tolerate such a deserted business.
As the boss, Chen Xia is really not in a hurry. Those objective difficulties exist and are not his fault.
Everything can only wait until the economy becomes more and more developed, and people have more and more money in their hands. Coupled with the introduction of the "long holiday system" later, that will be the golden age of tourism.
For example, when Hengdian World Studios first built its first scenic area, Guangzhou Street and Hong Kong Street, and after filming "The Burning of Opium at Humen," there were only a few tourists a day. It's almost an exaggeration to describe it as a ghost town.
What happened next? At its peak, the number of tourists reached over 16 million per year, and this terrifying influx of tourists brought in huge revenues.
Chen Xia, the reborn person, already knows the "exam answers", so what is there to worry about?
Of course, we will continue to increase investment. The second phase of "Along the River During the Qingming Festival" (Song Dynasty), "Qin and Han Palaces", as well as "Shanghai Bund" and "Hong Kong Street" have already started construction.
Starting construction one day earlier means saving costs, and the policy of making real estate the pillar of the national economy in the 1990s is about to begin.
By then, the entire country will be a construction site, and the "land finance" system will have begun. Costs of building materials, labor, and so on will all rise rapidly. The most critical thing is that land costs will account for more than half of the total project cost.
How much is land worth now?
If Chen Xia hadn't insisted on paying, Yuezhou would have been willing to sell it to you at a discount, or even for free, as long as your investment was successful and you could create jobs and GDP.
From this perspective, starting work one day earlier means "making money" for Chen Xia.
These are all real economy and heavy assets. If Chen Xia wants to mix capital in the future, he can completely take out a mortgage loan and then convert it into US dollars and flow it overseas, just like what Mouda did.
It’s a pity that outsiders don’t understand. Anyway, Chen Xia’s reputation as “the number one prodigal son in Ke Town” was completely established and he would never be able to get rid of it in this life.
Investing hundreds of millions of dollars to build a few tourist attractions that don’t even attract many tourists is ridiculous.
Even Chen Xia's two fathers-in-law were doubting their lives for a while. They really couldn't understand what their son-in-law meant by this outrageous move. Was he burning too much money?
It was in this context that Zheng Rixian came to Yuezhou Film and Television City for "travel" and served as their "tourism promotion ambassador" for free.
The convoy drove directly into the scenic area and only got off the bus when it arrived in front of the "Danfeng Gate".
Zheng Rixian was deeply shocked when he saw this magnificent ancient building.
Only Xu Hongtai had been here once when the film and television city opened last year, so he was relatively calm. When he saw the shocked looks on everyone's faces, he felt very proud.
This is his son-in-law's business, and his daughter's Jade Fund also holds a 30% stake.
It can be considered as his own business, so of course he has to promote it well.
So, before Chen Xia could react, Xu Hongtai had already used his rich historical knowledge to introduce Zheng Rixian.
The length, width and height of Danfeng Gate, its status in the ancient Daming Palace, and any major historical events that have occurred there.
It almost made the beautiful female tour guide in the scenic area useless.
If the gate alone shocked everyone, when everyone saw the main hall of Daming Palace, "Hanyuan Hall", it made everyone feel as if they had traveled back to ancient times.
Even Zheng Rixian nodded frequently, praising him: "So this is what the prosperous Tang Dynasty looked like! Amazing! My trip today was well worth it."
It turns out that the old man wanted to sell a good deal to Chen Xia and give face to Four Seasons Group, so he came to play.
Now when he stood in the Daming Palace scenic area, the shock in his heart was beyond words.
At the same time, the sensitive old fox also realized what kind of courage and perseverance the young people around him had to build such a magnificent building.
The vision of politicians is not comparable to that of ordinary people. They think further and consider interests more thoroughly.
At this moment, Zheng Rixian decided to maintain a good relationship with the Four Seasons Group. Even if it was not for the country, for the health of his family, knowing an internationally renowned hospital would be of great benefit.
Especially when this hospital often invents the latest medicines.
The group of people were in a good mood as they visited the exhibition and listened to the tour guide's explanation. They also stopped from time to time to watch the performances of the opera actors.
When they arrived at the "Chang'an Avenue City Area", they found that it was surrounded by fences, and the staff inside were coming in and out, all speaking Cantonese.
Zheng Rixian was very curious: "Mr. Chen, if I'm not mistaken, these are all Hong Kong film and television crews, right?"
Chen Xia smiled and gestured to the crowd. Director Tsui Hark and Jet Wang quickly came over and greeted all the leaders present.
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