Director Yang Jie rushed back to Yuezhou as quickly as possible
But Chen Xia also made an additional request. If the deadline is 5 years, then before rebroadcasting "Journey to the West" within 5 years, there must be a patch advertisement for Pumpkin Vine Medicine.
You should know that the replay rate of "Journey to the West" is a record-breaking one, especially in 1986. Television stations did not have many resources, so they often played old "self-made dramas" repeatedly.
Popular TV series like "Journey to the West" are replayed once a month, and sometimes even twice a day at different times.
This 10 million yuan is not only a pre-roll advertisement, but there is also a "special thanks" segment at the end of the film. This is an opportunity to show your face that you can keep forever.
After Director Yang made a phone call to the CCTV leadership, he agreed to Chen Xia's conditions. The two parties immediately signed the agreement and took advantage of the convenience of the "Journey to the West" crew being in Yuezhou to shoot a one-minute commercial.
Teacher Zuo, who plays the role of Guanyin Bodhisattva, sits on a lotus platform and sprinkles the willow branches in the purification bottle. All that comes out is "666 Weitai". Then Guanyin Bodhisattva picks up a box of stomach medicine pills and says the advertising slogan with a smile:
"Sanliu Weitai cures stomach problems, and one pill is enough to see results."
When it was Zhu Bajie's turn to take the stage, Teacher Ma acted lustfully and returned to Gao Village to marry Miss Gao.
Before entering the bridal chamber, he quietly took out a bottle of "666 Ten-in-one Kidney-tonifying Wine", blew it all in one breath, and then immediately acted energetic, and finally whispered to the camera:
"666 Perfect Kidney-Nourishing Wine, anyone who uses it will know!"
There is not a single pornographic line or scene in the entire advertisement, let alone any direct sexual innuendo, but any man who sees it will understand what this kidney-tonifying wine is used for.
Then Sun Wukong endorsed amoxicillin, Tang Monk endorsed clarithromycin, Sha Monk endorsed potassium citrate bismuth, and Buddha Tathagata endorsed cold medicine.
The last shot is of several gods standing in a row, making the number “six” with their hands, and shouting:
"Pumpkin vine medicine, the effect is amazing!"
OK, after one advertisement, each actor received an "endorsement fee" of 10,000 yuan, which also included the right to use his or her image.
This made the actors very happy, it was like pie falling from the sky.
Because everyone was so poor, several main actors, such as Sun Wukong and Zhu Bajie, had to work very hard with special makeup, so the subsidies were higher, but they were still only 80 yuan per episode.
Teacher Zuo, who played the role of Guanyin Bodhisattva, only received a subsidy of 57 yuan per episode.
The key is the shooting time of this episode. Unlike later TV series, which may be completed in a few days, "Journey to the West" was shot for a full 8 years, and this episode also took several months to complete.
This is also the reason why several actors who later played the four masters and apprentices of Tang Monk ignored the director's ban and plunged into the deep pit of making money by performing, even at the cost of ruining their relationship with the director.
Because they are really tired of being poor, after becoming famous nationwide, they want to monetize their traffic.
Now Pumpkin Vine has given them 10,000 yuan in advertising fees in one go, and they don’t have to pay taxes or hand it over to the unit. How can they not be ecstatic?
Artists, artists also need to make a living. Don't morally blackmail them. Those who say they don't like money are either stupid or bad, without exception.
Of course, Chen Xia also knew how to behave. He sponsored an additional new camera to the crew, which could be considered as paying for his childhood feelings.
After the advertisement was filmed, it was sent to CCTV as quickly as possible. According to the agreement, this advertisement will be played at the beginning of the next rebroadcast.
I believe that what will follow is another surge in sales of several products under Pumpkin Vine. The top priority is to quickly put the 20 production lines of the third phase into operation.
Pumpkin Vine wanted to take advantage of the special era of the 1980s, when there was a shortage of medical care and medicine, and firmly use the therapeutic effects of medicine to establish a belief among the people of the country:
All medicines produced by Pumpkin Vine must be of high quality.
Only in this way can we firmly hold the first position among many pharmaceutical companies in the future and remain invincible for a long time.
No matter what people buy, they will form a fixed mindset after getting used to it and generally will not change it easily. This is the so-called "product loyalty" and is also the first-mover advantage of Pumpkin Vine Company.
The in-program advertisement for "Journey to the West" is just the first step. As long as a good relationship is established with CCTV and the connection is made, Chen Xia decided to slowly place more advertisements in the future to make Pumpkin Vine Pharmaceuticals known throughout the country.
Anyone who has experienced the information explosion era understands the importance of advertising.
Just after Chen Xia solved the sponsorship issue of "Journey to the West", Xiangjiang's great-grandfather and aunt led a team of more than 30 people to Yuezhou.
This team is mainly composed of factory managers and garment-making masters. As for textiles and printing and dyeing, which do not require much technical content, it is still necessary to mainly consist of employees from the original textile factories.
In addition, there are financial and legal staff. At this time, the Chinese do not attach importance to contracts, and even think that the so-called contracts are meant to be torn up.
Based on the production scale and geographical environment of the four factories, the Xiangjiang team decided to convert the largest Zongheng Textile Factory into a garment factory, specializing in the production of clothing for export.
The Second Spinning Factory merged with the First Spinning Factory and the Red Flag Factory to form a new textile factory.
The original site of the Second Spinning Factory was taken over by the Pumpkin Vine Pharmaceutical Factory, which expanded the scale of the factory, renovated the factory building as quickly as possible, and installed a drug production line.
At the same time, the printing and dyeing factories under the four textile factories were merged to form a new printing and dyeing factory.
"Four Seasons Group" has newly established "Four Seasons Textile Company", which has textile factories, printing and dyeing factories, and garment factories under its jurisdiction.
The general manager is my uncle Dai Ning, the deputy general manager is Yu Deshui, and the financial manager is Fei Meilan.
The factory directors of each branch are temporarily served by the Xiangjiang team, while the deputy factory directors are Chen Shuzhen, Chen Wenguang, Chen Zhen and other members of the Chen family from Qingfeng Village.
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