Zhou Yuan has his own warehouse, which contains a lot of steel. Steel is not only a necessity in the construction industry, but also a material that is used in large quantities.
It accounts for a large part of the cost of building a house. Although Zhou Yuan’s house is not entirely made of steel in his warehouse, it still accounts for a large part of it, so his cost is much lower than others.
If others offer lower prices than him, they will definitely not be able to win. If he doesn't make any money, others will definitely lose everything.
This time, Liu Gang was planning to compete with someone on low prices. Liu Gang came from the north, where housing prices are relatively low.
The land price was also low, so he was used to low prices and thought he could make his way here by offering low prices.
But he didn't calculate the cost carefully. The land price here is much higher than that over there. Although the house price is also much higher, it will cost more after going through the middle links.
First, labor wages are high, and land prices are particularly high. Third, many materials are shipped back from other places, and the freight is also particularly high.
So when all was added up, it was impossible to sell it at a low price, so before he even finished building it, he found out that the price he had previously booked was not enough to cover the cost.
Seeing that Zhou Yuan's house was selling very well, he wanted to sell it at a lower price than Zhou Yuan, but everyone in the company objected.
First, another shareholder, Vice President Lao Pan, stood up and said, "Boss, are you crazy? I told you not to take the land here and not to fight someone, but you didn't believe me and thought you were better than them.
It is now obvious that the cost of our construction has almost reached the price at which others sell their houses. We must pay higher than their price in order to make money.
But you want to live comfortably, and you're actually asking for a price lower than theirs. You're willing to do something that loses money but only makes a lot of noise, but I'm not."
"Vice President Pan, what do you say we should do?" Liu Gang felt a little guilty at this point, but in order to cheer himself up and show off his authority, he still said in a very firm tone,
"Everyone understands the logic, but think about it, this is our first order in the capital. If we don't take off with this order and can't sell it, what will we do next?"
"Even if we can't sell it, we can't sell it at a loss!" Lao Pan said a little unhappy: "We have worked hard in the north for so many years. We can't bring the money here and lose it all, right?
We build houses and sell them to make money, not for beauty or fame."
Lao Pan said very decisively, and thus a disagreement arose between the two.
Although according to the company's articles of association, Liu Gang is the chairman and general manager and has absolute decision-making power, he also knows that if he falls out with Lao Pan.
My wife is the second largest shareholder. If I make her angry, she might withdraw her investment or quit the group in anger, and that would be troublesome.
In addition to Lao Pan, there are several other small shareholders who also do not support Liu Gang's approach.
This made Liu Gang feel very annoyed and a little bit stuck. After all, he was the one who formulated the strategy. He wanted to lose money, then sell the house as soon as possible, recover the funds, and then gain a firm foothold.
Relying on low-price strategy, we quickly expanded our business here.
Since I have no money now, I can mortgage this house and then take out another loan to buy land and build houses, and repeat the cycle.
There will always be a deal that will make money!
At that time, the real estate market was booming, with both production and sales booming, so Liu Gang did not expect that he would suffer even greater losses in a few years and even begin a major reshuffle.
He thought that the difficulties were temporary. As long as he could get through this difficult time, there would be sunshine and rainbows after the current rainy season!
But he fooled a company, and once it fell into crisis, people's hearts would be scattered, and when people's hearts were scattered, there would be nothing left.
Only when we stand together as neighbors with a firm will and determination not to be afraid of losing, and work together, can we overcome the difficulties.
But in this world, many people can share wealth but not adversity, and some people can share adversity but not wealth.
So there are all kinds of people, and we need to treat them dialectically.
But Liu Gang didn't think too much about it. Seeing that Lao Pan actually opposed him, he said firmly, "You can keep your opinion. We can also hold a meeting and let everyone vote.
But in the end, I made the decision. Believe me, I was right. When have I ever made a wrong judgment in all these years? "
Judging from the past achievements, Liu Gang has never made a wrong judgment, otherwise a small enterprise would not have grown to such a large scale after more than ten years of hard work.
With assets worth tens of billions, thousands of employees, and hundreds of millions of loans, Liu Gang was a little arrogant at the time.
Do you think that with such a big company, you can't compete with Zhou Yuan, who is a hands-off boss?
Zhou Yuan is famous in the circle for being a hands-off boss. Everyone knows that his biggest hobby is counting money. The rest of his hobby is traveling, finding a girlfriend, going out to enjoy himself, etc.
In short, this guy does everything but manages your own company. Every department is managed very well by his son.
The reason is that the treatment is good and no one wants to leave, so this company is very cohesive.
But Liu Gang had not personally experienced the enthusiasm in Zhou Yuan's company, so he stubbornly thought that even if there was cohesion and it was a little stronger than his own company, where could he go?
Since he is not stronger than me, there is a possibility of defeating him. This is what is called when Liang Hu fights, one of them will be injured.
So there are many real estate companies in the entire commercial property, some of which are even larger than Zhou Yuan's at the time.
But they are state-owned enterprises, and private enterprises cannot compare with them. So he can only find one that can compare with them.
And this person is Zhou Yuan, so this guy started to argue with Zhou Yuan.
The person in charge of the Didu Project Department was shocked when he found out that the pre-sale housing prices of a company not far from his own commercial housing were actually lower than his own.
The man hurriedly reported to Zhou Yuan with a sad face, as if facing a great enemy.
Zhou Yuan laughed and asked his secretary Xiaoyuan to pour him a cup of tea. Then he leisurely asked the guy to sit down and have a cup of tea first.
The project leader couldn't do it any longer. He quickly stood up, treading on thin ice, and said tremblingly:
"Mr. Zhou, I don't have the heart to drink tea anymore. The situation is urgent now, how can I have the heart to drink tea?
Please tell me what to do so I can go back and deal with it promptly. Or how about we lower the price to match his? That way we won’t be afraid of him anymore.”
"It's impossible for me to lower the price." Zhou Yuan said calmly while sitting in his big chair.
"Let them do whatever they want. We'll hang a plaque in front of our sales office door saying, 'You get what you pay for.' We're a boutique property, so it's normal for it to be a little more expensive than other regular properties. We hope new and old customers will keep their eyes peeled and continue to support us."
"You mean to proactively admit that your house is more expensive than others, and then give the reason why it is more expensive.
Then, as the saying goes, you get what you pay for. I hope everyone won’t just go for the cheapest deal, or you’ll regret it later.”
"Yes, just do it this way."
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